INTERIOR DESIGN PORTFOLIO
Chace Goff
Madison, WI (262) 408-9044 chacegoff@gmail.com chacegoff
Chace·Goff /CHās’Gôf/
Passionate and motivated Interior Architecture student with a particular interest in hospitality and restaurant design as well as luxury residential projects. Open to different facets of design such as fashion, architecture, and graphic design to gain new perspectives and inspiration.
CONTENTS
Petit Hotel Magique boutique NOLA hotel
Pranzo Domenica italian brunch restaurant
UW Credit Union call center
The Block
coworking office
GBA Internship
hotel indigo fuse dynamic workspace
pranzo domenica b r e a t h i n g n e w life i n t o t i m e l e s s t r a d i t i o ns North Beach, San Fransisco, CA
concettoconcept Pranzo Domenica aims to provide a modern, upscale interpretation of the traditional Italian Sunday lunch tradition in San Francisco’s Little Italy. Visitors will be encouraged to take their time at the restaurant and order multiple courses to share with family and friends. The menu will include Italian inspired brunch dishes as well as a variety of fresh meats, cheeses, fruits, etc. from local suppliers. Guests will also get a sense of Italian culture when sitting in the central alfresco courtyard dining area underneath a lush lemon tree from which fresh lemon water is sourced . Exceptional and attentive service in combination with a beautifully detailed space will justify the establishment’s higher prices and keep tourists and locals alike coming back for more.
bar & lounge alfresco dining The majority of seating is located in the alfresco dining courtyard. While being completely enclosed from outside elements, a prosperous lemon tree soaring towards the glass barrel vault ceiling and calming trickles from a gorgeous fountain transports guests to the italian countryside.
As guests enter the restaurant, they are greeted by a large scale lemon floor mosaic and a welcoming lounge just beyond. Yellow leather upholstery adorning antique inspired sofas reinforce the space’s commitment to merging the past and present. A beautiful yet understated bar at the back allows patrons to sip a coffee or cocktail while waiting to be seated.
back of house
restrooms
entry/ host In addition to plush velvet booths and intimate cafe style seating at the arched windows, a double-sided custom banquette provides a flexible seating option for patrons to dine outside the alfresco courtyard. Lightweight tables can be easily pushed together or pulled apart depending on party size.
dining room
A large L-shaped sofa and stools sit in front of a green painted brick wall featuring Tom Dixon stone sconces. Rugs with traditional Italian motifs lay over the dark hardwood floors to create a more intimate feeling nook.
waiting area
restrooms back of house bar
dining
courtyard
lounge
entry
schematic plan
The blue-green glass barrel vault roof of the alfresco atrium will emerge from the building’s distressed brick facade to peak the interest of pedestrians of Washington Square Park.
bar & lounge
waiting area
preliminary booth concept
dining room
Many unique design features are used not only to create a beautiful space, but an “Instagram-able� one as well. Social media plays an important part in the restaurant industry today, and Pranzo Domenica will provide guests with various photo-ops to share their experience which will also draw new customers.
alfresco dining
Petit Hotel Magique Discover enchantment New Orleans, LA
Concept Located just outside the tourism of New Orleans’ French Quarter on the under rated Frenchman Street, Petit Hotel Magique is a boutique hotel that is colorful, vibrant, and extraordinary. Walking through each narrow archway in this renovated creole townhouse tells a distinct story that awaits to be uncovered. Bold, contrasting color combinations as well as meticulous symmetry will be defining deisgn elements while low ambient lighting, luxe textures, and surrealist paintings create striking drama. This stylized reality will be the perfect addition to the magical realm of food, music, and culture that is New Orleans.
700 Frenchmen St. NOLA
Washington Square Park
Small yet impactful, the check in area creates an intimate and dreamy entrance to set the tone for the rest of the hotel. The narrow archways feel like portals into distinctly different realms defined by color and unexpected details. Marbled checkered floors combined with bold wall murals and floating antique keys over a velvet curtain backdrop will immediately intrigue and excite.
Public Space Layout RESTROOMS
LUGGAGE
STAIR
RESTROOMS
LOUNGE
elevator LOBBY
check in
Check In elevator
game closet
BAR/LOUNGE
Piano bar/lounge The hotel’s main social hub can be found in the piano bar & lounge where guests can enjoy live music and specialty cocktails before exploring the many restaurants and jazz bars just outside the doors of Petite Hotel Magique. A stunning green baby grand piano covered in shimmering silk and lace butterflies will create an artful statement and intricate shadows amidst the bold plum and pear color scheme.
office
Frenchmen St.
A multipurpose room, the game closet can be a lounge, quiet reading area, game center, or even a space for impromptu jam sessions. Both floors and walls are lined in carpet for acoustics, and a floor-to-ceiling bookcase houses books, games, and movies for the use of hotel guests. A custom casepiece serves as steps to reach high shelves as well as houses a secret reading nook.
GAME CLOSET
Cafe
STAIR
KITCHEN UTILITY
Royal St.
CAFE
The breakfast area will take the form of a coffee shop that will be open to the public as well as guests for either a sit down pastry breakfast inside the building or a quick coffee to go.
Piano bar/lounge Custom Bar Banquette
Conceptual Illustrator vignettes
Hotel Front Desk
Game Closet
Elevator lobby Piano Elevation
UW CREDIT UNION
AN OFFICE FIT FOR WISCONSIN Madison, WI
CONCEPT The objective of this design is to provide a space for UW Credit Union call center employees to work, collaborate, and create lasting relationships with their coworkers in a down to earth yet inspiring space. Inspiration will be drawn from the causal nature and friendly culture of Madison's community. This ambiance will be portrayed through balancing industrial with natural materials, use of relaxed seating, and incorporating tavern-esque elements. By the end of the day, workers will leave satisfied with the work they’ve accomplished, and maybe even catch happy hour with a few of their coworkers.
1 Atrium
This common space provides UWCU employees with an area to start their day with a cup of coffee and socialize with their co-workers. The atrium incorporates a copper, brewery inspired coffee station that also serves as a gathering center.
1 Water on Tap 0
Reinterpreting the classic office water cooler, this pubinspired water bottle filling station gives employees another place to gather while also promoting health in the workplace. Taps and a neon sign reinforce Wisconsin’s casual tavern culture.
Central Meeting 0
A central meeting bar can be used for both formal and informal gatherings. Two half walls on either side offer a sense of privacy witout complete enclosure. The bar height counter allows for sit-stand flexibility.
Social Wing
After finishing a morning cup of coffee in the atrium, workers have the choice to veer to the office’s left entrance for a more relaxed work environment. Booth seats with adjustable curtain panels allow for a semi-private workspace or for overflow break room seating. Window benches can be used for informal collaboration as well as an area of respit.
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Atrium
Water on Tap
Social Wing
Central Meeting
be the new kid on THE BLOCK Seattle, WA
THE DESIGNof this co-working facility creates a community for freelancers, entrepreneurs, and those who are tired of the business-as-usual work environment. The Block offers a sense of casual-cool comfort with an artful pop to inspire and promote a lively work environment. Playing with organic and linear forms helps give the space an eclectic feel and breeds a bohemian environment, while bold graphics adorning the walls throughout the space add a touch of artfulness. The entire office feels like a small urban neighborhood with various public spaces in which workers can interact with their community.
RECEPTION A custom geometric wood block reception desk and neon sign greets members as they enter The Block. These modern elements are combined with unique, large-scale, knitted pendant light fixtures, which strikes a beautiful balance between hard and soft.
KITCHEN
CONFERENCE
LOCKERS OFFICE
BREAKOUT OFFICE OFFICE
BREAKOUT BREAKOUT
TELECONFERENCE
BREAKOUT OPEN WORK Simple, open desks with underneath storage are arranged in a chevron pattern where members can choose to sit in the central group cluster or on the ends for a more individual workspace. A Frida Kahlo mural gazes out and sets a bohemian tone to the office.
The curve at the back of the platform is used to define both bar seating for the work cafe, and a bench for one of 3 breakout activity spaces for members to collaborate and inspire one another.
WORK CAFE The curves of a large platform are used to define various spaces as well as move users through the office. Atop the platform sits the work cafe with cafe and lounge seating.
WORK CAFE
BREAKOUT
selections
RIPPED DENIM: not just for jeans various unconventional uses of materials can be found throughout the space such as knitted and crocheted light fixtures, an overdyed rug settee, and a ripped denim sofa.
OPEN WORK
GBA Internship June 2017-Present
MADISON
As Hotel Indigo-Madison works toward completion, the brand requested the creation of three conceptual ad graphics that will ultimately be used in their hotel guide. The graphics use a mixture of industrial textures, a playful pastel color palette, and references that nod to the building’s previous life as a Mautz Paint warehouse.
KANSAS CITY
As a final detail for Hotel Indigo-Kansas City, a guestroom pillow design was produced to add a touch of whimsy. Art Deco style and vintage postcards were driving design elements throughout the interior, which, in turn, resulted in the pillow’s final iteration. Pillow graphic vv
Final product
“The world is a book, and those who do not travel read only a page.”
-St. Augustine
GBA Internship June 2017-Present
Fuse is a coworking space in Prosper, TX owned by Daugherty Property Group. The owners come from a hospitality background, working with brands such as Hilton and Marriott, which was clearly reflected their desire to bring the trend of hospitality in the workplace to the area. DPG wanted Fuse to be a space that inspires its members to do more in a space that is lively, colorful, and fun.
SOURCING
I came onto this project when I began my internship with GBA, helping source a mixture of playful and functional furniture that would flow with the new building’s industrial look. This past April Jaime Denman, the lead designer on the project, was offered an excellent opportunity with another local firm which then allowed me to take the lead to continue and finish the project by selecting all art and accessories, select additional furniture that was needed, and design 3 private offices. The first and second floor are nearly complete and DPG hopes to continue to build a third.
2ND FLOOR LOUNGE
2ND FLOOR ELEVATOR LOBBY
ORANGE MEETING
RED MEETING
CUSTOM MURALS
To continue a playful aesthetic throughout the office, the owners wanted each meeting room to have its own color scheme and custom vinyl mural. Four unique designs were created for red, blue, green, and orange meeting rooms. Conceptual designs were sent to the graphic design team at DL Couch who ultimately produced the murals.
COMMUNITY AREA
1ST FLOOR LOUNGE