Glanseair Children’s Formula launch

GlANSEAIR ChIldREN’S FORMulA

A Different Kind of International Product Launch

A positive news story for Irish exports, as the official launch of Glanseair Children’s Formula for the Chinese market took place on Monday 1st of March 2021. This product launch took place online, via Zoom and included speakers and guests from both Ireland and China.

Glanseair Children’s Formula has been developed to facilitate the growth and nutrition of Chinese children and is produced by Kerry Group in their state of the art facilities in Charleville, Co. Cork. Among the guest speakers who were present to mark the introduction of Glanseair Children’s Formula to the Chinese market, were Cllr. Seamus McGrath, Deputy Mayor of Cork County who engaged in the function of officially launching Glanseair Children’s Formula, Mr. James Fogarty, Deputy Chief Executive of Cork County Council, Mr. John Reilly, Vice President of Business Development for Protein and Nutrition, Kerry Group, Mr. Conor O’Sullivan, Manager of Bord Bia – The Irish Food Board, China, Ms Katherine Fitzpatrick, Director of International Relations, Cork Chamber, Mr. biqing lin of Qiaokemei China, as well as other esteemed guests.

Speaking on foot of the product launch Michael O’Donovan, Marketing Manager of Glanseair outlined: “We are delighted to have worked with Kerry in order to formulate this new and innovative product for the Chinese market. This product is created with the consumer at the heart of the development process, under strict safety controls and meticulous scientific research in order to create the optimum product for our consumer. We are very excited for the future of this product in China.” Mr John Reilly of Kerry Group said: “Our fresh milk, which is produced by cows that are predominantly fed on grass and spend over 250 days per year on pasture, is sourced from dedicated Kerry suppliers with full traceability back to the farm. This gives the milk a unique flavour and enhanced nutrition. Multiple scientific studies have confirmed the increased nutritional value of dairy produced from grass-fed cows compared to that produced by grain-fed cows. These include an optimal ratio of omega 6 to omega 3 fatty acids, higher levels of certain vitamins, and higher levels of conjugated linolenic acid. Grass fed milk has the added benefit of having the lowest impact on our environment with Irish milk having the lowest levels of greenhouse gas emissions per kg of milk solids in the world. Milk manufactured in Ireland has a strong sustainability halo, something we are all very conscious of in the current world pandemic.”

Mr. Biqing Lin, Chairman of Qiaokemei China, gave guests an insight into the Children’s Formula market in China stating: “We find that the market for children’s formula is growing rapidly and may become a new blue ocean market. From our research we have seen that the steady growth of the 4 to 12-year-old population gives a great indication of the potential of this product in China. Our team have a comprehensive online and offline distribution network contributing to our overall integrated supply chain, which is imperative to the success of this product”

Glanseair Children’s Formula has now officially hit shelves both online and offline in China and the Glanseair team is very optimistic about the continuing success of Irish food and beverage products in the Chinese market.