G ROW I N G YO U R BUS I N E SS
BRANDING A GAME-CHANGER. How TOTEM’s customer-centric thinking guided horizon8 from day one. You’ve identified the need and the opportunity, taken the flash of inspiration and started the complex task of building your game-changing product or service. At what stage in the journey from innovation to realisation, from build to go-to-market, do you need to start focusing on creating a strong, positive, meaningful identity? It’s easy to get so immersed in the build that you forget the brand – or leave it until the very end of the process as just a fancy box, a bright wrapper that tells you little about the prize within. For Patrick Horgan of Cork-based technology solutions firm horizon8, the ‘brand moment’ came long before the projected launch-date for their innovative digital identity platform and mobile app valid8Me. Even as Patrick and his team were deep in the initial stages of developing what would become the valid8Me platform, they were already thinking about their promise to their clients and customers.
Your digital identity: Customer Onboarding transformed SEE HOW IT WORKS
And that’s where Colin Byrne and the team at the strategic branding agency TOTEM came on board – early enough to get under the hood of the build, understand what horizon8 were creating and start talking about a fully customer-centric branding plan.
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“There were two very distinct customer types – companies and individual consumers and it was covering a lot of different tasks in a way that had not been done before”.
“In some ways, it was an unusually complex product doing at least two very different things for B2B and B2C customers,” says Colin Byrne of TOTEM.
“So we needed to distil that down. We needed to understand the promise of what it could do and totally understand how it would work from the customers perspective”.
It’s simple – and complicated What horizon8 were building was a digital identity platform and mobile app to transform the customer onboarding and Know Your Customer (“KYC”) documentsourcing challenge for regulated companies across many sectors, including Accountancy, Legal, Funds, Asset Management, Banking, Insurance and Real Estate. Horizon8’s vision is for valid8Me to become a global de facto standard for digital identity and solve the KYC and customer due diligence challenge for all businesses and consumers.
It could create a fully secure and portable digital vault – and identity key – for customers to store their key
