5 minute read
Digital Titans
Digital Titans
Cork Digital Marketing Awards 2020 are now open for entries!
The best of Cork’s digital titans are set to compete once again to be awarded champion status in what has become one of Cork’s most hotly contended awards.
With 12 different categories, Cork businesses have ample opportunity to showcase their digital innovations and achievements over the past 12 months while demonstrating the impact of marketing through digital channels on business survival and growth.
This year has presented many challenges for local businesses. It has changed everything, from how we live and communicate with one another to how and where we work. As businesses are learning to evolve their services and offerings, digital marketers have paved the way for many companies in pivoting their marketing strategies to adapt to an evolving marketing landscape.
The theme for this year’s CDMAs is Digital Titans. These Awards will recognise the persistent and innovative hard work that has been demonstrated in the last year.
Commenting at the launch of the awards Annie FitzGibbon, Director of Member Services, Cork Award 2019 only in its infancy just less than two years in Chamber said:“This is the seventh year of the Cork Digital Marketing Awards, a year we won’t forget and an opportunity for Cork companies to highlight the incredible work that they continue to do in evolving their digital channels, creating innovative content and nurturing agile and thriving digital communities.”
In 2019, an audience of 270 digital marketeers saw Visit Cork take home the highly coveted prize as the Overall Digital Marketing Transformer.
Commenting on the achievement, Seamus Heaney, Head of Visit Cork said; “It was a remarkable achievement for Visit Cork to win the Overall Digital Marketing Transformer award. The consumer brand for tourism in Cork was Pure Cork and this brand was essentially only in its infancy just less than two years in existence. This prestigious digital award acknowledged the instant affirmation from our industry and showed us that the support was there to make it a success”.
Annie FitzGibbon added “Given the increased digital activity across all business sectors, we anticipate that entries will be higher than ever Annie FitzGibbon added “Given the increased digital activity across all business sectors, we anticipate that entries will be higher than ever this year. We have seen some fantastic projects coming to the fore this year and encourage all businesses to celebrate their digital achievements in their entries.”
All entries will be independently judged by a public panel and social media enthusiasts using weighted scoring metrics customised for each category. Judges are provided with criteria and judging guidance.
Closing date for entries is Friday, 14 August 2020 at 4pm.
Following the judging rounds, semi-finalists and finalists will be released on the Cork Chamber website.
Winners and the Overall Digital Titan 2020 will be announced at a virtual Cork Digital Marketing Awards ceremony on Friday, 9 October 2020.
Digital Transformer
Seamus Heaney, Head of Visit Cork speaks about winning the Cork Digital Marketing
What did it mean to you and the What advice would you give team at Visit Cork to be awarded companies who are thinking of Overall Digital Transformer of the entering the awards, particularly year 2019? in 2020?
It was a remarkable achievement for Visit Cork to win the Overall Digital Transformer of the year 2019 award. Cork Convention Bureau was a very active in the digital world over the past number of years and very much Business Tourism focused. The leisure customer facing brand for tourism in Cork was Pure Cork and this brand was essentially only in its infancy just less than two years in existence.
This prestigious digital award acknowledged the instant affirmation from our industry and showed us that the support was there to make it a success.
What advice would you give companies who are thinking of entering the awards, particularly in 2020?
Now, more than ever, brands need a strong digital presence and the Digital Marketing Awards are a great way to get profile for your company or organisation. We were unsure if it was too soon for Pure Cork to submit an entry for the 2019 awards, so it was amazing to enter and then go on to win, ‘Overall Digital Transformer.’ So our advice is ‘Just go for it!’
What do you think have been the main benefits of entering the awards?
From an internal viewpoint it gave us the confidence to be brave with the Brand. We knew we were going in the right direction after receiving the award. Externally it gave us great publicity for the Visit Cork organisation as a whole and helped to cement our strong digital presence. It was also a very special event for our small team and even today those awards take pride of place within our offices. Thank you again to Cork Chamber their foresight and commitment along with their acknowledgment in the role digital plays in all our businesses.
Closing date for entries is Friday, 14 August 2020 at 4pm.
Categories:
1 Best use of Digital by a Start Up - Sponsored by Velo Coffee Roasters
2 Best Website - Sponsored by Insight Multimedia • Less than 20 employees • 20-50 employees • 51+ employees
3 Best in Content Creat ion (Video, Blog, Podcast, TikTok, Digital Assets) • Less than 20 employees • 20 or more employees
4 Best Use of Instagram - Sponsored by ClickDimensions • Less than 20 employees • 20 or more employees
5 Best Use of Twitter - Sponsored by Cork Chamber Skillnet • Less than 20 employees • 20 or more employees
6 Best Use of Facebook - Sponsored by ClickDimensions • Less than 20 employees • 20-50 employees • 51+ employees
7 Best Use of LinkedIn for Business - Sponsored by Grant Thornton.
8 Best Use of Digital Marketing for the Greater Good (CSR) - Sponsored by Cork Institute of Technology
9 Best Social Media Campaign - Sponsored by Cork Chamber Skillnet
10 Best Digital Marketing Team - Sponsored by Cork Institute of Technology
11 Best Digital Marketing Student - Sponsored by Cork Chamber Skillnet
12 Best Transformation – Traditional to Digital Marketing
