Business Watch Cover Your Bases MARCH 2010
BRIDGESTONE | MICHELIN | PIRELLI | PRIMEWELL | GOODYEAR | CONTINENTAL | FIRESTONE | YOKOHAMA | GENERAL | FALKEN
CHAMBER of COMMERCE
March 1 thru March 31
THE PLUS IS IN EVERYTHING WE DO.
of the
PALM BEACHES
V-shaped tread offers outstanding wet performance and ultra-efficient water evacuation.
5599 $6899 $8499 $ 11599 $12999 $
Purchase 3 in-stock Firestone FirehawkTM GT or Affinity Touring tires and receive the 4th FREE. Offer valid March 1 thru March 31, 2010. Savings off regular price in-stock Firestone FirehawkTM GT or Affinity Touring tires. In-store installation required. Not to be combined with another offer on same product and not to be used to reduce outstanding debt. No cash value. Offer good at participating stores. Offer valid March 1 thru 31, 2010. See store for full details.
STRESS FREE FINANCING!
NO INTEREST IF PAID IN FULL WITHIN 6 MONTHS!*
NO MINIMUM PURCHASE Offer Valid Feb 22 - May 31, 2010
Interest will be charged to your account from the purchase date ifthe purchase balance is not paid in full within 6 months or if you make a late payment.++ Minimum monthly payment required.
*MINIMUM MONTHLY PAYMENTS REQUIRED. Applicable to purchases that are made February 22 through May 31, 2010. APR: 22.8%. Minimum Finance Charge: $1.00. CFNA reserves the right to change APR, fees and other terms unilaterally. ++ For program eligibility purposes, payments will be considered late if paid more than 60 days from due date.
205/50R16 225/50R16
215/50R17 215/45R17
225/40R18
275/55R20
235/35R19
March 1st thru 31st, 2010 In-store installation required. No Carryouts. Balancing, valve stems and tire disposal extra. See store for details.
Not Sure Of Your Tire Size? >> Call 1-800-TiresPlus or visit us online at www.TiresPlus.com
FREE MOUNTING + FREE LIFETIME ROTATION + FREE ALIGNMENT CHECK + FREE AIR PRESSURE CHECK ALIGNMENTS - BRAKES - SHOCKS - STRUTS - TUNE UPS - BATTERIES - BELTS - HOSES - OIL CHANGES - RADIATORS
Oil Change
18
Kendall Synthetic Blend Motor Oil
.99
$
Standard
Special Pricing!
Plus
Kendall High Mileage Motor Oil
29.99
$
Alignment Service
Ask about a
FREE Tire Rotation!
Premium
Kendall Full Synthetic Motor Oil
39.99
$
Most vehicles • Install new oil filter • Refill up to 5 qrts of motor oil - Addit’l quarts extra • Lubricate chassis (If applicable) • Add $2.50 for used oil filter recycling • Redeem coupon at participating Tires Plus location. Not to be combined with another offer on same product or service and not to be used to reduce outstanding debt. No cash value. Void where prohibited. • See store for details • Expires 03/31/10
20
$
OFF
Inspect your vehicle’s steering/suspension. Align vehicle to manufacturer’s specifications Before and after computer printout. Road test vehicle.
Battery Savings
25
$
OFF
with exchange
65 Month
85 Month
Brake Service
50
$
OFF
Per Axle
Install brake pads or shoes. Resurface drums or rotors. Road test vehicle.
Ask about our Premium and Lifetime Alignment
FREE Alignment Check Most vehicles • Save off regular price • Redeem coupon at participating Tires Plus location. Not to be combined with another offer on same product or service and not to be used to reduce outstanding debt. No cash value. Void where prohibited. • See store for details • Expires 03/31/10
FREE Battery Check Most vehicles • Save off regular price • Redeem coupon at participating Tires Plus location. Not to be combined with another offer on same product or service and not to be used to reduce outstanding debt. No cash value. Void where prohibited. • See store for details • Expires 03/31/10
PRESENT THIS INSERT TO RECEIVE THESE SAVINGS!
FREE Brake Inspection Most vehicles • Save off regular price • Redeem coupon at participating Tires Plus location. Not to be combined with another offer on same product or service and not to be used to reduce outstanding debt. No cash value. Void where prohibited. • See store for details • Expires 03/31/10
1-800-TiresPlus | TiresPlus.com
MONDAY - FRI 7-7 • SATURDAY 7-5 • SUNDAY 9-4 • No dealers, No carryouts, While Supplies Last. • We honor most national accounts. BOCA RATON 80 NW Spanish River Blvd. MV20598 ............................(561) 392-8400
PALM BEACH GARDENS 8990 N. Military Trail MV29184 ....................(561) 691-0340
DELRAY BEACH 1801 W. Atlantic Ave. MV40539....................................(561) 272-9200
ROYAL PALM BEACH SR 441 & Southern Blvd. MV05721 ....................(561) 753-8680
JUPITER 135 N. Alternate A1A MV19930 ..................................................(561) 746-6292
W. BOCA RATON 23245 SR 7 / 441 MV24794 .........................................(561) 883-0307
LAKE WORTH 2930 10th Ave. N. MV07602.............................................(561) 965-8202
W. PALM BEACH 1877 N. Military Tr. MV23921.........................................(561) 688-0595
LANTANA 1380 Hypoluxo Road MV18347 ...............................................(561) 585-8388 See store complete details and eligible tires. *See store for complete terms and conditions of written limited warranties. Lifetime warranties are only valid for as long as original customer owns the vehicle. # After the sale and up to 30 days. Bring in the advertisement or quote listing tire and price. Present your original invoice to salesperson. We will verify price and calculate refund (200% of tire price difference). ~ Additional auto service and vehicles with special tire and wheel components and/or fitments may require additional time.
2
Business Watch
BUSINESS EVENTS
5
One-on-One 101
6
Tools For Success Seminar “Social Media: What’s Next?”
20
YPOP
Busy calendar ahead for Young Professionals
17
Real News Breakfast
Presented by The Palm Beach Post
WATCH
COVER ARTICLE
14 - 15
Baseball Bash Event a Success
16-17
Cover Your Bases
Chamber Membership A Marketing Home Run
COMMUNITY
11
Members In Motion
19
Leadership Class Visits Western Communities
BUSINESS
19
Chamber Welcomes New Trustee
MEMBERSHIP
10
New Members & Renewals
12
Ribbon Cuttings
9
Committee Connection
March 2010
3
Officers
Board of Directors
Chair Don DeWoody WGCompass Realty Companies
Larry B. Alexander, Jr. Jones, Foster, Johnston & Stubbs, P.A.
Chair-Elect Carey O’Donnell Carey O’Donnell PR Group
Jon Blunk Crocker Partners LLC
Treasurer David D. Brooks, CPA Secretary Charles Gerardi The Palm Beach Post General Counsel Michelle Diffenderfer Lewis, Longman & Walker, P.A.
Davide Carbone St. Mary’s Medical Center John Cassidy John C. Cassidy Air Conditioning, Inc. Dr. David Dorfman Mobile Chiropractic
Stephen Miller Regions Bank Monica Manolas CEMEX Catherine McKenzie AT&T Florida Frank Newman Wachovia | A Wells Fargo Company Nat Roberts Callery-Judge Grove
Bill Fleming Palm Beach Atlantic University
Angel Rodriguez PNC Financial Services Group, Inc.
Russell Greene Grand Bank & Trust of Florida
Joe Santoro Gunster
Past-Chair Mark Elhilow Blue Ocean Capital
Patti Webster Hamilton Southern Waste Systems LLC/ Sun Recycling
Nicole Scimone Akerman Senterfitt
Staff
Lynda Harris Carlton Fields, P.A.
At-Large Member Harvey E. Oyer III Shutts & Bowen, LLP
Dennis Grady Chief Executive Officer Sandy Pullens Director of Administrative Services Kelley Burke Director of Sponsorships and Special Events Donald Burgess Operations Coordinator
Beth Kigel KBS Strategies
Mike Slade Callaway & Price, Inc. John Templeton Templeton & Company
Diego Lezcano JP Morgan Chase
Ricky Wade “B”ing The Best, Inc. dba McDonald’s
Trish Lowry Florida’s Blood Centers
Steve Wasserman WPTV NewsChannel 5
Daniel Miller Broad and Cassel
Kathy Willoughby Bank of America Merrill Lynch
Alexandra Guth Communications Coordinator/ Webmaster Kelly Fanelli Membership Director Ron Walters Membership Development Jaime Crespy Membership Developement Sharon McIntosh Information Coordinator
4
Business Watch
New Board Member:
Monica Manolas CEMEX
Upcoming Events The Chamber is always looking for ways to add value to membership and engage members in a productive and profitable way. The Open House Coffees offer a complete overview of the Chamber’s programs and services and are recommended for new members and those interested in learning about what the Chamber offers. Member Money Makers are mini-seminars in networking skills, preparing members to participate in the many events the Chamber provides. What’s the next step?
One-on-One
One-On-One 101 is a new Chamber event in response to members requesting more direction in developing relationships within the Chamber, forming strategic alliances for referrals, and making the most of their Chamber investment. It’s a step-by-step approach to establishing a plan for setting meetings, following an agenda and tracking success. It takes networking contacts generated from events and directs them into productive one-on-one meetings.
101
Whether you’re new to the Chamber, not yet a member or a member of long-standing, this event will get you on the track to starting 2010 with a plan of action and a tracking system to ensure your success. RSVP to join us for One-On-One 101, scheduled for Thursday, March 18th at 8:30 a.m. in the Chamber boardroom. For more information on this event and Chamber benefits, contact Kelly Fanelli at (561) 833-3711 ext. 235 or kfanelli@palmbeaches.org
Sunday
March March Calendar
Monday
Tuesday
Wednesday
1
2
Thursday
3
Friday
4
8
9
Power Networking @ Lunch - Hilton PB Airport Club 10 11:30 a.m.
14
15 New Member Jump Start 5:30 p.m. Chamber Boardroom
21
22
Ambassador Call-a-Thon Invitation Only Health Care 16 Committee 12:00 p.m. Location TBA
29
17
YPOP HotSpot 5:30 - 7:30 Invitation Only Open House 23 Coffee 8:30 a.m. Chamber Boardroom March Mixer Mambo Italianos 5:30 - 7:30 p.m.
28
10
Member Money Maker 8:30 a.m. Chamber Boardroom
30
24 Trustee Reception Invitation Only
5
6
Ribbon Cuttings 8:30 a.m. By appointment only
YPOP Tax Seminar 5:30 p.m. Chamber Boardroom
7
Saturday
Open House 11 Coffee 8:30 a.m. Chamber Boardroom
12
13
18
19
20
25
26
27
Women In Business Committee 11:45 a.m. One on One 101 8:30 a.m. Chamber Boardroom
Ambassador Happy Hour Invitation Only
31 Tools for Success Seminar 8:30 a.m. Chamber Boardroom
March 2010
5
*All meetings are held at the Chamber unless otherwise noted. Events are subject to change
401 N Flagler Drive, West Palm Beach, FL 33401 | Phone: 561.833.3711 Fax: 561.833.5582 | www.palmbeaches.org
Tools for Success Seminar Social Media: What do I do Now? Social networking is creating quite a buzz in the business world. The recent Chamber Breakfast, sponsored by The Palm Beach Post, outlined some of the possibilities for business development via the internet. Attendees of our most recent Tools for Success Seminar discovered how to harness the power of Social Media to build their brand and increase awareness online. Facilitated by Jody Underhill and Eric Kurit of Upside Down Iceberg, the presentation attracted a great crowd, reflecting the desire by Chamber members to know more about this amazing phenomenon. For more information on future Tools For Success Seminars, visit the Chamber’s website, www.palmbeaches.org.
6
Business Watch
Attendees learned how to Positioning yourself as an Expert in your field used to be an expensive undertaking; now, it just takes a little time to put together a 1-2 minute video, submit it to several free video sharing sites, and you can be found online in numerous places.
If you are more inclined to share your expertise in writing, online articles and blogging are the way to go. You can distribute these works to numerous free sites to build your presence online.
o optimize media time. While some look at sites like Facebook and Twitter as time wasters, there are insider secrets on how to use these two biggest Social Media sites to maximize the exposure of your business and how they have built huge followings for themselves and their clients.
There is a definite technique to writing messages that are limited to 140 characters in such a way that it compels the reader to click on a link to your video, article or blog.
One of the biggest questions among the audience was, “How much time will this take?” The answer was surprising. One of the biggest innovations in Social Media is the ability to automate the distribution of your information across multiple sites.
March 2010
7
Committee C
What is an Ambassador?
New Chairs for Ambassador Committee
As the Chamber’s public relations committee, the Ambassadors perform many important tasks for the Chamber. Most importantly, they help recruit and retain members, assisting the Chamber in meeting its membership goals for the year.
As the Ambassador Committee bids farewell to current Chair David Randell, they welcome the two new CoChairs, William Brasmar and Kenneth Cunningham.
Ambassador Call-A-Thons
Call-A-Thons are scheduled at strategic times throughout the year to help bring in new members. Ambassadors invite prospective new members to events as special guests and answer questions about the Chamber.
Welcome New Members
Ambassadors are special guests at New Member Jump Starts, where they share their experiences with new members to give them ideas as to which of the many benefits of membership will be most effective for them.
Event Support
Ambassadors help attendees find seating assignments and name tags and facilitate introductions.
Ribbon-Cuttings
Ambassadors appear in Ribbon-Cutting photos, tour member facilities and spread the word about the hosts’ companies. Special name tags make Ambassadors prominent at Chamber events. You’ll find them welcoming attendees, making sure everyone is comfortable and finding the contacts they are looking for. Need some help? Ask an Ambassador! They are among the Chamber’s most active and involved members. They’ll share their success stories and give advice, provide introductions and direction. For more information on the Ambassador Committee, contact Jaime Crespy at jcrespy@palmbeaches. org or (561) 833-3711 ext. 230.
8
Business Watch
David Randell, of David R. Randell Photographics, joined the Chamber in 1999 and became a member of the Ambassador Committee in 2003. He eventually became Chair, where his magnetic personality gave the committee great energy and momentum. It grew into one of the most productive committees in the Chamber and positioned itself as a group of “movers and shakers.” David helped create and implement the criteria currently used to establish and maintain Ambassador status, which has proven to be very successful and aided in the committee’s growth and development. Like David, William and Kenneth are successful entrepreneurs. William is the president of KPA Promotions, Inc. and has been a Chamber member for almost three years. Kenneth is the owner of the Gold Coast Financial Group, LLC and has been with the Chamber nearly seven years. Both of these gentlemen can be seen at almost every networking event and volunteer activity. Making introductions and assisting Chamber staff, they are truly an asset to the Chamber and its members. The Chamber thanks David for his dedicated leadership and congratulates William and Kenneth on their appointments as Co-Chairs.
Kenneth Cunningham
William Brasmar
Connection Ambassador Happenings The Ambassadors have a jam-packed schedule for the upcoming month of March. Aside from their normal meetings and ribbon-cuttings, they will be conducting their quarterly Call-AThon at the beginning of the month. During that event, they will call prospective Chamber members, speak to them regarding the many benefits of joining the Chamber and invite them to an Ambassador Happy Hour. This will give the prospective members time to network with one another and receive guidance from the knowledgeable Ambassadors. The invitation-only Ambassador Happy Hour is scheduled to take place at the end of March and will be hosted by STORE Self-Storage and Wine Storage, a beautiful five-star wine and storage facility that was recently named the best storage facility in the United States. For more information on the Ambassador Committee, please contact Jaime Crespy at (561) 833-3711 (ext. 230) or jcrespy@ palmbeaches.org.
Cleveland Clinic CityPlace Hosts Chamber Events Cleveland Clinic was the site for a very successful February event attended by members of the Health Care Committee and invited guests. Jill Burgess and the Cleveland Clinic staff were wonderful hosts, sharing their beautiful new facility, time and expertise. Dr. Laurence Beck, Medical Director of the West Palm Beach Health & Wellness Center, narrated a presentation about Cleveland Clinic’s history, today’s status and direction, and some detail regarding the new 4,000 square foot expansion at the CityPlace Tower location.
For more information about the Health Care Committee and its events, please contact Ron Walters at (561) 833-3711 ext. 236 or rwalters@palmbeaches.org.
The Clinic will also host a reception for the Chamber’s Trustees on Wednesday, March 24th. The Chamber’s Trustee Program is an executive level networking group within the Chamber. Trustees are featured on the Chamber’s website and in its directories with their photos, bios and company logos and enjoy exclusive events, such as the March reception. This will give the Trustees the opportunity to tour the state-of-the-art facility and enjoy a great networking event with their fellow Trustees. The Cleveland Clinic CityPlace is located at 525 Okeechobee Blvd. on the 14th floor. To learn more about Cleveland Clinic CityPlace, please visit their website, www.ccf.org.
March 2010
9
New Members AAM Development, Inc.
Atlee A. Miller - President Jupiter, FL (561) 870-6059 CONTRACTORS - GENERAL
Combined Insurance
Felix Dunn - Agent Jupiter, FL (561) 449-1168 www.combinedinsurance.com INSURANCE
Copart, Inc.
David Fortun - General Manager West Palm Beach, FL (561) 798-5158 www.copart.com AUCTION COMPANY
Easter Seals Florida Inc.
Michelle Gonzalez - Dir. of Special Events West Palm Beach, FL (561) 471-1688 www.fl.easterseals.com NON-PROFIT ORGANIZATION
Engagements, LLC
Marlaina Skowron - Owner (561) 502-4264 www.engagementsfl.com EVENTS PLANNING
Grey’s Guide to Senior Services.com
Carolyn Lee - President Jupiter, FL (561) 722-2108 www.greysguidetoseniorservices.com SENIOR CITIZENS’ SERVICES
HSBC Bank USA, N.A.
Kids at Heart Photography Jeff Slavin - Owner Wellington, FL (561) 758-3410 www.schoolphotos.com PHOTOGRAPHERS
LOUD MOUTH Wireless
Camryn Del Rio - Sr. V.P. of National Marketing West Palm Beach, FL (888) 406-6884 Ext:103 www.loudmouthwireless.com MARKETING PROGRAMS & SERVICES
Majestic Floors & Interiors, Inc.
Dominic DiMaio - Vice President North Palm Beach, FL (561) 881-8660 INTERIOR DECORATORS’ & DESIGNERS’ SUPPLIES - WHOLESALE
McCormick & Schmick’s
Julie Satisky - Events Coordinator 651 Okeechobee Blvd. West Palm Beach, FL (561) 655-6363 www.mccormickandschmicks.com RESTAURANTS
Northwestern Mutual Financial Network
Howard Silver - Financial Representative Palm Beach Gardens, FL (561) 827-3315 www.howard-silver.com INSURANCE
Path of Life Assisted Living
Jessica Hernandez - Administrator West Palm Beach, FL (305) 282-2620 ASSISTED LIVING
Myrna Goldstein - V.P./Business Relationship Manager Boca Raton, FL (561) 654-4531 www.hsbc.com BANKS
Picture it Photography
JMC Homemaker and Companion Services
Science of Fitness, Inc.
Marie S. Calice - Co-Owner Boca Raton, FL (561) 482-3288 ASSISTED LIVING
Sandy Gonzalez - Photographer West Palm Beach, FL (561) 846-0399 www.picture-it-photography.com PHOTOGRAPHERS Reginald Stewart - Owner West Palm Beach, FL (561) 642-4892 www.scienceoffitnesspt.com HEALTH / FITNESS
Sign-A-Rama Jupiter
George & Anna Babiolakis - Owners Jupiter, FL (561) 575-0220 www.signaramajupiter.com SIGNS
Southeast Asset Specialists, LLC K. Reid Hotaling - Managing Member Boca Raton, FL (561) 988-5890 www.seas-llc.com REAL ESTATE - BROKER
The Crexent, LLC
Carye Farrell - Center Sales Manager Jupiter FL (561) 296-7751 www.thecrexent.com OFFICE BUILDINGS - LEASING
The Law Office of Shane L. Stafford Courtney Stafford - Associate Attorney Lake Worth, FL (561) 540-4533 ATTORNEYS - PERSONAL INJURY/ WRONGFUL DEATH
The Waterford
Tamela Chappell, RN, BSN Health Center Marketing Director Juno Beach, FL (561) 596-1479 www.lifespacecommunities.com SENIOR CITIZENS’ SERVICES
TooJay’s
Donna Goldfarb - Marketing Rep Palm Beach, FL (561) 659-7232 www.toojays.com RESTAURANTS
Transmedia Wireless Service Inc. / Verizon Wireless Lynn Howard - President Jupiter, FL (561) 746-1882 CELLULAR/CAR PHONES/2-WAY RADIOS - SALES & SERVICE
Waldron and Associates
Katherine Waldron - CEO West Palm Beach, FL (703) 371-7910 www.waldronandassociates.net TELECOMMUNICATIONS
For a full list of Chamber Members visit palmbeaches.org and click on Membership Directory
10
Business Watch
Renewals Ackerman Link & Sartory P.A. Alley Maass Rogers & Lindsay P.A. Business Development Board of Palm Beach County Inc. Cafe Centro/Allora Camp Dresser & McKee Inc. Clear Channel Outdoor Clintar Landscape Management Services Custom Signs Today Datura Auto Sales & Rentals Downtown Development Authority Dr. Christopher Fox Chiropractic Physicians Sports Medicine Edwards Electric Corp. ESPN Radio 760 General Plumbing Inc. Goldberg Jacobs & Company LLP Goodwill Industries Inc.-Gulfstream Grand Bank & Trust of Florida Gunster Homewood Suites by Hilton West Palm Beach Ibis Golf & Country Club Image Janitorial Services, Inc. JFK Medical Center Lake Worth Gardens LF Stores Lund & Pullara Inc. Mathews Consulting Inc. Palm Beach County Convention & Visitors Bureau Portofino at Lakes of Laguna Power Generation, Inc. Publix Super Markets Inc. Store #848 at CityPlace REG Architects Inc. Rehabilitation Center of the Palm Beaches Rosner’s Inc. Senior Helpers of the Palm Beaches Service Experts SIKON Construction Company, LLC Slaton Insurance Springhill Suites West Palm Beach St. Mary’s Medical Center Taverna Opa The Resort at Singer Island Urban Design Kilday Studios Ward Damon & Posner, P.A. Woodbine Apartments
Members In Motion
New Director And Research Leaders To Join Max Planck Florida Institute The Max Planck Florida Institute has announced appointments to three scientific positions at the research facility. Dr. Michael D. Ehlers of Duke University Medical Center will be named Scientific Director and CEO; Dr. Samuel M. Young, Jr. will lead a research group focused on molecular neurobiology; and Dr. Jason Christie will lead a research group studying synapse physiology.
Hedrick Brothers Construction Selected For Boys & Girls Club Building Project Hedrick Brothers Construction has been selected as the contractor for the new Riviera Beach Boys & Girls Club, renamed The Max Boys & Girls Club, located at 200 West 13th Street in Riviera Beach. The new state-of-theart facility will grow to 23,000 SF and allow for the children to have expanded services including a learning center, arts and crafts center, science lab, teen center, dance studio, dining area, full gymnasium, game rooms and office space. Ocampo & Associates is the architect for the project. Completion is scheduled for fall, 2010.
Jenny Klitch Joins Gunster’s West Palm Beach Office Jenny L. Klitch has joined Gunster in its West Palm Beach office. She will lead Gunster’s newly-formed Sports Law practice and will advise on representation, marketing, licensing, and publicity rights issues. She will also concentrate on business, employment and financial services litigation and counseling.
Templeton & Company, LLP Templeton & Company, LLP is pleased to announce that Ed Mahoney, CPA has joined the Firm as Partner.
March 2010
11
Ribbon Cuttings
MCI Institute of Technology
The Crexent Business Center- West Palm Beach
2101 Vista Parkway
West Palm Beach, FL 33411 Phone 561-623-5463 Fax: 561-623-5465 www.thecrexent.com Our extensive packages meet any need you may have as a new, small business start-up or even a major corporation looking to move into new space. Let us take care of the support staff services; you concentrate on making your business work. For more information, contact Jennifer Wynman at (561) 623-5463 or Jwyman@thecrexent.com. Photo ID: Jennifer Wynman (with scissors) and the Ambassador Committee
Outlet World
3650 Shawnee Ave. West Palm Beach, FL 33409 561-296-0824 With a capacity to accommodate 500 students, the 17,000 square foot campus is designed with collaborative classroom wings, equipped with modern technology and student lounges. The school is licensed by Florida’s commission for Independent Education (CIE) and nationally accredited by the Council on Occupational Education (COE). Programs currently offered are Medical Assistant, Medical Billing and Coding, and Massage Therapy. Financial aid is available to those who qualify. Photo ID: Mr. Charles, Founder/President cuts the ceremonial ribbon while colleagues and students look on.
2031 Okeechobee Blvd. West Palm Beach, FL 33409 561-340-6000 Brothers Steve and Alan Berger have opened an “extreme value” retail concept named Outlet World; a 25,000 square foot flagship superstore of overstocked, leftover, discontinued, and bulk merchandise. They recently opened 2 new departments which include a farmer’s market. Dairy, wine, and ethnic food departments will be added in the near future. Photo ID: William Brasmar, Mayor Lois Frankel and Steve Berger cut the ceremonial ribbon.
12
Business Watch
Path of Life Assisted Living
SHBO Technologies, LLC
17535 W. Sycamore Drive Loxahatchee, FL 33470 561-795-4248
325 Clematis Street Suite 403 West Palm Beach, FL 33401 561-283-0825 www.shbo-tech.com
Path of Life Assisted Living is a caring and professional licensed 6 resident private home that opened their doors in February. Path of Life is a family business, owned and operated by an experienced nurse, which enables clear articulation of health concerns, and communication within resident, family and health professionals. 24 hour supervision and assistance is provided. Medicaid and veteran benefits assistance is available. Photo ID: Jessica Hernandez and invited guests cut the ribbon at their grand opening event.
Rotary Club of West Palm Beach - Club # 28436
SHBO Technologies, LLC is an organization that is the combination of several IT and business consultancy practices into one trulyfocused company dedicated to exceeding your expectations for your company’s information technology needs. Our unique service allows you to be in control as to what you need and when you get it. We function as an extension of your organization and proactively manage your environment. Photo ID: William Holland, Brian Woods, Ken Schneider, Whitney Atheras
P.O. Box 566 West Palm Beach, FL 33402 561-653-3330 www.rotary950.org Rotary’s objective is to develop acquaintances as an opportunity for service, and high ethical standards in business and professions. Rotary International promotes advancement understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of services. Photo ID: Narda Butner, President, and fellow Sunrise Rotarians cut the ribbon
March 2010
13
Bash Hits It Out of the Ballpar The Chamber held its annual Spring Training event at Roger Dean Stadium. Players from the Florida Marlins and St. Louis Cardinals signed pennants, baseball cards and memorabilia for the baseball enthusiasts from the field. The Cardinals new Hitting Coach, Mark McGwire, stayed late to sign autographs for fans. After the autographs, it was off to the party deck for a delicious meal from Carrabba’s Italian Grill – North Palm Beach, including Chicken Marsala and Penne Pompadore. TooJay’s Gourmet Deli donated sweet treats for dessert and unique edible centerpieces. Master of Ceremonies William E. Pruitt got the evening’s program started. Michael Hill, Vice President/General Manager of the Florida Marlins, introduced Manager Fredi Gonzalez, who has guided the club to two consecutive winning seasons, as well as second-place finish in the NL east last year. The system is sure to churn out more hidden talent this season, with Logan Morrison and Michael Stanton getting serious consideration. Chris Coghlan, the reining National League Rookie of the Year, and Hanley Ramirez will lead a hard-hitting Marlins offense that welcomes the return of second baseman Dan Uggla. The Marlins are building for the future as the club looks to move into their state-of-the-art ballpark in 2012.
14
Business Watch
rk St. Louis Cardinals VP/General Manager John Mozeliak, who signed slugger Matt Holliday to the biggest contract in Cardinals history in January and Albert Pujols, who led the National League in batting average, together with Cy Young contenders Chris Carpenter and Adam Wainwright on the mound, come to spring Training with high expectations. Manager Tony LaRussa, who begins his 15th season as Cardinals manager and is the winningest manager in Cardinals history, said “Any year that you are involved with Major League Baseball, your excitement level is very high, but when you have a legitimate chance to play in October, the excitement, at its highest, goes to another level.” Alice Patrick from Missouri was the high bidder for the St. Louis Cardinals autographed jersey and Andrew Kartiganer was the high bidder for the Florida Marlins autographed jersey. Special thanks to Carrabba’s Italian Grill, The Palm Beach Post, 760 AM ESPN Radio, TooJay’s, Brown Distributing, Pepsi Americas and Waste Management for sponsoring the event. Thanks also to table sponsors FPL, Palm Beach Kennel Club, WGCompass Realty Companies and Land Rover Palm Beach. This event is a fundraiser for the Cardinals-Marlins Fund, which promotes sports for disadvantaged children. Chamber officials will be on hand on March 19 to present a check to the fund. Florida Marlins and St. Louis Cardinals Spring Training games are held at Roger Dean Stadium through April 1.
March 2010
15
COV E R A L L Y
Smart Marketing
No matter what kind of business you are in, your success will hinge on how well you market your company’s products and services. You may know everything there is to know about those, but not be an expert in marketing – now you are in trouble. The Chamber is here to help. A sound marketing plan needs to cover an array of vehicles to get the message out on what makes your company unique. It needs to consistently represent you with images and text in print, on-line and social media outlets. Your branding will benefit from that consistency and link those experiences back to you in an easily recognizable form. Over time, that branding drives sales and helps you stand out from your competition.
16
The Chamber helps provide accessibility to cost-effective marketing through membership. Many of those marketing opportunities are free. • New member listings in the Chamber newsletter introduce newcomers to their fellow members and to the community. The newsletter appears in The Palm Beach Post, where it reaches 80,000 households in 22 zip codes as well as being available digitally on palmbeaches.org for the entire month.
See page 10!
• Ribbon-cuttings also appear in the newsletter, with pictures and captions supporting the members business – all free with membership.
See pages 12-13!
Membership listings also appear in the thousands of directories the Chamber publishes each year. • The Guide to the Palm Beaches, Who’s Who in the Palm Beaches, Real Estate Guide and Health Care Guide all include member listings with contact names, addresses, phone and fax numbers, website and e-mail addresses. • These powerful marketing tools also feature members twice, once alphabetically and once by business category - all free with membership.
Chamber membership helps y
Business Watch
YOUR B AS E S
The Chamber gives its members a strong marketing presence online too, with free alphabetic and categorical listing on its website, www.palmbeaches.org. • They drive traffic to member’s individual websites through links from the Chamber site, giving members access to the 45,000 unique visitors that visit the site each month. That maximizes the marketing presence of member’s sites, boosting ratings on search engines like Google. • Social networking tools benefit from Chamber involvement. Articles, videos and speaking opportunities all fuel social media outlets, driving traffic to member’s websites producing sales. Brochures, flyers, business cards and catalogs are all welcomed in the Chamber lobby, where members can leave marketing and promotional products to be picked up by the many visitors to the Chamber. • Committee meetings, networking events and visitor resources all bring people to the Chamber and many leave with arms full of directories and members’ materials – all free with membership. • The Chamber receives countless phone calls requesting visitor and relocation packages. Many members’ brochures are included in response to specific requests.
Print, internet and social media all work for members even while they are sleeping! If they never make it to a single networking event, these tools are supporting marketing efforts by covering all the marketing bases – all free with membership. For more information on the Chamber, how it functions as a marketing tool and the benefits of membership, contact Kelly Fanelli at kfanelli@palmbeaches. org, or contact the Membership Members are welcome to leave brochures to Department at (561) 833-3711. be placed in the Chamber lobby.
you hit a marketing home run!
March 2010
17
February Breakfast - Real News
STRATEGIES FOR AN ON-DEMAND WORLD
“Strategies for an On-Demand World” was the topic for the February Breakfast, sponsored by The Palm Beach Post.
Palm Beach Post Publisher and Editor Tim Burke was the lead speaker and, in a multimedia presentation, he demonstrated The Post’s versatility and its ability to connect businesses with customers both in print and online. He pointed out that two-thirds of adults in our market read a Sunday newspaper and 7 out of 10 are online. In Palm Beach County, Palmbeachpost.com is the No. 1 source for local The Palm Beach Post’s Jose Lambiet, Publisher Tim news online. Celebrity Insider Jose Lambiet, who’s Page2Live recently received 1 million hits, due in part to his behind-the-scenes reporting at the SuperBowl, spoke about how new media is changing the way he receives information. He also shared with us his Celebrity map, which includes a satellite photo and the address of South Florida’s rich and famous.
Burke, Carolyn DiPaolo and Frank Cerabino
The final presenter was Raul Vielma, Digital & Hispanic Solutions Director, who explained how Social Media and technology are changing business and how it can help your business grow via multiple channels/media - print, web, Frank Cerabino, Jose Lambiet, Tim Burke - Publisher and Executive Editor of The Palm Beach Post, Chadi mobile, social. Columnist Frank Cerabino and Money Editor Carolyn DePaolo were also demonstrating social media in action by Tweeting live during the Breakfast. Special thanks to Carey O’Donnell Public Relations Group for underwriting parking at the Convention Center, and to our tabletop exhibitors, Upside Down Iceberg and Superior Virtual Services.
Irani, Carolyn DiPaolo, Chuck Gerardi, Raul Vielma and Chamber Chair Don DeWoody.
twitter tidbits:
“Use your website like a business partner” Most people are online Monday - Friday, 9am-5pm... “net”working at it’s best!
Members of the Young Professionals of the Palm Beaches attended the breakfast anxious to learn more about how The Post uses new media.
18
Business Watch
“Print journalism remains very much alive” Tim Burke
Chamber Welcomes New Trustee Daniel F. Martell
Daniel Martell joined Florida Crystals Corporation as Vice President of Real Estate in January 2007. His responsibilities include overseeing corporate land development and real estate investments. Prior to joining Florida Crystals Corporation, Mr. Martell was East Coast Land Acquisitions Manager for WCI Communities, in which Mr. Martell oversaw all potential new acquisitions for WCI‘s homebuilding operations along the East Coast of Florida. Prior to WCI, Mr. Martell was Land Development and Acquistion Director for Sunland Homes in Jupiter, Florida. In this capacity, Mr. Martell was responsible for acquisition, entitlement, and construction of all land development projects for the company. Mr. Martell began his career as the Director of Government and Political Affairs for the Gold Coast Builders Association, where he was responsible for the regulatory and political issues confronting the home building industry in Palm Beach and Broward counties. He received his undergraduate degree in Political Science from the University of Florida, and Juris Doctor from the Shepard Broad Law Center at Nova Southeastern University. Mr. Martell is a member of the strategic planning committee and Board of Directors at St. Marks Episcopal Church and School. He is past Vice President of Government Affairs and Executive Committee Member for Gold Coast Builders Association, member of the Board of Directors for the Florida Home Builders Association, Housing Leadership Council of Palm Beach County, and the Economic Council of the Palm Beaches.
Leadership West Palm Beach Enjoys Western Communities Day
On Wednesday, February 3, the 2010 Class of Leadership West Palm Beach embarked upon Western Communities Day, which began at Fire Station 7 on Okeechobee Boulevard. After a presentation by Fire Chief Phil Webb and demonstration of a car extrication by firefighters, the group proceeded to enjoy a tour of the Waste Water Treatment Plant. The class then received presentations by several guest speakers about pertinent issues facing the western communities during lunch (sponsored by The Morganti Group, Inc.) at Ibis Golf & Country Club. The day’s activities concluded with airboat rides and a tour of the Grassy Waters Preserve. Thank you to our Western Communities Day chairs, Fire Chief Phil Webb, City Commissioner Jeri Muoio and Pat Minkler. Special thanks to our 2010 Presenting Sponsor, Grand Bank & Trust of Florida, as well as Sponsors FPL, The Palm Beach Post and the Downtown Development Authority.
March 2010
19
YPOP Committee Plans Upcoming Events On Wednesday, February 10th, 18 YPOP members met at the Chamber of Commerce of the Palm Beaches to brainstorm and plan upcoming activities.
Future YPOP events: March 3, 2010 YPOP hosted a Financial and Tax Planning Seminar presented by Scott Shrader, owner and manager of several Liberty Tax locations. March 16 will be the March HotSpot April 2010 will host a YPOP Showcase event. This exciting event will feature YPOP members and their businesses.
In May 2010, YPOP will participate in Relay for Life, which is being held in beautiful dow Beach’s Meyer Amphitheater. This will start 6:30pm May 21st and last until 10:00am May
Next HotSpot Scheduled for Tuesday, March 16
SM Wolf Trading is hosting this event in the Courtyard of the Via Jardin building located at 330 Clematis St. Enjoy food samplings from Arepera as well as martini samplings from Blue Martini. $10 for Chamber Members, $15 for non-members
Register online at ypopconnect.org 20 Business Watch
wntown West Palm y 22nd.
Taste of CityPlace
On February 24, the first Taste of CityPlace event was held at B.B. Kings and YPOP was excited to be a part of the festivities. The different vendors, such as CityCellar, Taverna Opa, Wild Olives and others, provided delicious food and beverages. B.B. Kings, of course, provided the entertainment! At least 15-20 Young Professionals enjoyed the atmosphere and would love to return.
The Taste of CityPlace is a new event which will be held every Wednesday at CityPlace for the cost of $15. March 2010
21
Don’t Miss These Special Events For:
April 28 - May 2, 2010 West Palm Beach March is the month to get the BEST deal on SunFest. Right now you can get 5 days, 3 stages and 50 concerts at SunFest for $54. Visit a participating TD BANK location in Palm Beach County between March 1 - March 31 to buy the March Money Saver 5-day SunFest Pass. Cash only.
Check out the latest info at:
SUNFEST.com 12th Annual Coconut Ball
SunFest Sip & Savor Thursday, April 8 6 - 8 p.m. Total Wine - Palm Beach Gardens Legacy Place $25 in advance, $30 at the door
SATURDAY MARCH 20, 2010
7:00 PM - Dinner & Dancing CARS OF DREAMS MUSEUM ~ North Palm Beach ~ Enjoy this FABULOUS FIFTIES evening including dinner, complimentary bar, silent auction, & dance band $150 per person For more information call 561-315-6695 or visit sunfest.com
ENJOY THE MANY STYLES OF WINE Taste a World of Wines with SunFest and Total Wine
Featuring over 25 different Wines with a wide variety of Crisp Whites, Oaky Whites, Sweet Wines, Light and Fruity Reds, Robust Reds, Big and Bold Red
Hors d’oeuvres compliments of Sandy James Fine Food and Productions, Inc. Raffle for special prizes from Total Wine and SunFest plus take advantage of discounts on wine and SunFest tickets. Buy Sip & Savor tickets online at sunfest.com or visit Total Wine.
Pictured: L to R Christine Hutchison, Chair Rebecca McDermott, Chair Dari Bowman, Honorary Chair Emeritus
For more information: e-mail sponsorship@sunfest.com or call 561-837-8066