Pop-Up Events: Influencing Spontaneity

Private clubs are always on the hunt for ways to enhance their social atmosphere. New menus, new programs, new events—Club leaders are constantly brainstorming new ways to keep members engaged in the club to ensure they remain relevant in their daily lives.

Lately, pop-up events have been, well, popping up in the club world. Pop-up events are temporary, themed affairs that are announced with relatively short notice. It is the element of surprise that distinguishes pop-up events from its planned counterpart—a characteristic that mimics the appetite for spontaneity the industry is seeing across the board. And while some club leaders have jumped on the opportunity to implement such events, others are still unsure of what they entail and how the concept can benefit their club.

For more insight on this topic, we spoke with Evan Sherwood, General Manager at Salisbury Country Club (SCC), who has worked with his team to implement a string of successful pop-up events over the last several months. Some of the benefits? Increased engagement, enhanced camaraderie, and a shift in club culture overall. Keep reading to learn more about where these ideas come from, how they are communicated, and how they can impact the social atmosphere at your club!

Bonfire Pop-Ups

Bourbon Release Party

Crab Picking

READ THE FULL ARTICLE TO LEARN MORE!