SOPHIE GEE BA (HONS) FASHION CONCEPTS & COMMUNICATIONS FASHION PRACTICE & NEW TECHNOLOGY
PAGE 2-3 HAND RENDEREED ILLUSTRATION PAGE 4 MOOD AND CONCEPT BOARD PAGE 5 THE CHAMELEON CONCEPT PAGE 6-9 PRODUCT RANGE PAGE 10-11 CASE STUDY PAGE 12-13 AD CAMPAIGN PAGE 14-15 COMMUNICATION ELEMENTS
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CHAMELEON IS A BRAND THAT EXPRESS COLOUR
AND
PEOPLE
TO
COMFORT AND
STEP
ZONE
DARING
CHAMELEON DIVERSE
FUN.
IT
OUTSIDE BY
WITH
OF
BEING
WHAT
BELIEVES
WORLD
ENCOURAGES
CREATIVE
THEY
WE
THAT
THEIR
WEAR,
ARE
IN
SHOULD
A BE
CELEBRATED. AS A BRAND REINFORCING INDIVIDUALITY ACCEPTING
AND
DIFFERENCE,
OF
OTHERS
CONTRASTING
OURSELVES.
REGARDLESS
OF
CHAMELEON
BRAND
INDIVIDUALS THE
STEREOTYPES
TO
THE
ATTRACTS
ALL
PARTICIPATE
MOVEMENT
OF
IN
IMAGINATION.
CHAMELEON INVITES PEOPLE TO EXPLORE THE CONCEPT OF ORIGINALITY THROUGH VIBRANCE TERNS, C
O
N
F
OF
COLOUR,
PAT-
ART
AND
SELF
I
D
E
N
C
E
4
.
CHAMELEON SWING TAGS IN A RANGE OF PATTERNS, EACH INDIVIDUAL SWING TAG HAS A PATTERN CREATED BY ILLUSTRATOR DRAWINGS, SOME OF WHICH COMBINED WITH PHOTOGRAPHY. THE CHAMELEON LOGO HAS BEEN EXPLORED AND PRESENTED IN VARIOUS WAYS.
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CHAMELEON GIFT BAGS IN VARIOUS SIZES WITH CHAMELEON PRINT AND LOGO.
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TECHNICAL DRAWING MIXING THE CLASSSIC SOPHISTICATED FUR WITH NEON COLOURS. BLURRING THE LINES OF THE STEROTYPE OF A FUR COAT WHICH IS USUALLY ASSOCIATED WITH LUXURY, CONTRADICTING THE TYPICAL AESTHETICS USING A CLASHING AND VIBRANT COLOUR PALLETTE.
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CHAMELEON BUSINESSS CARDS, AVAILABLE IN DIFFERENT COLOURS BRANDED WITH RECOGNISABLE LOGO.
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SOPHIE PRICE, A THIRD YEAR FASHION DESIGN AND REALISATION STUDENT AT LEEDS COLLEGE OF ART, CELEBRATES HER PERSIAN ROOTS THROUGH HER FINAL COLLECTION FOR HER BRAND MARYAM.
RESREARCHING INTO PERSIAN NEW YEAR, AND THE SYMBOLIC MEANING OF INDIVIDUAL ITEMS THAT ARE SPREAD OVER A PERSIAN CARPET OR TABLE A FEW DAYS PRIOR TO THEIR NEW YEAR. SOPHIE DECIDED TO CHOOSE FOUR ELEMENTS TO FOCUS ON. AN EGG WHICH REPRESENTS FERTILITY, GARLIC SYMBOLISING HEALTH, GOLDFISH SHOWING LIFE AND AN APPLE EXHIBITING BEAUTY.
SOPHIE COLLIDED THIS AUTHENTIC SYMBOLISM BY RESEARCHING INTO STREET STYLE, CREATING AN ALTERNATIVE OUTPUT FOR A AUTHENTIC THEME. MARYAM AS A BRAND TELLS A STORY THROUGH EACH OUTFIT. SOPHIE AIMS FOR FUN, COLOURFUL AND HUMORIOUS OUTCOMES. SHE SOURCED HER FABRIC OF FELTED WOOL LOCALLY FROM HAINSWORTH. AND SHE LASER CUT HER OWN BEADS FOR EMBELLISHMENT.
AS A DESIGNER SOPHIE MIXED UP HER FAMILY HISTORY WITH FUNKY INFLUENCES FROM ANDY WARHOL EXHIBITION. STARTING OFF WITH COLLAGES AND DEVELOPING HER CONCEPT THROUGH POP ART, ENDING WITH A COOL KITSCH AESTHEIC. 11
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URBAN AREA PHOTGRAPHED WHICH COULD BE USED AS ADVERTISEMENT, ENCOURAGING A GRAFITTI ART AESTHETIC APPEALING TO A DIVERSE AUDIENCE.
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MANNEQUIN IDEA FOR SHOP LAYOUT, COLOURED WITH SIGNATURE CHAMELEON PRINT.
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‘ I F YO U R F E E L I N G B L U E -
T RY PA I N T I N G YO U R S E L F A D I F F E R E N T COLOUR.
’
SOPHIE GEE