Issue 24 CHAMPS Show Magazine March April 2021

By the time we get to 4/20 this year, the nation will have changed drastically from last year. A new president is in place, COVID-19 vaccines have rolled out, and to our surprise, the streets aren't lined with brain-eating zombies. We are not in the middle of a civil war. There are signs of recovery, and things are re-opening all over the country. We are not out of the woods yet, but we are on course to be there soon.

One thing that won't be different?

There will be 4/20 celebrations all over the world, and your store should still be the benefactor of another great day of sales.

In past 420 issues, I wrote a little story for you to explain some of the things I think work best on 4/20, all based on successful events I have attended over the years. In 2021, I decided that instead, I will entertain you with a little piece of fiction.

So, imagine, if you will, a world divided by politics, illness, and brainless vaccinated zombies.

Your store still needs to make currency so your family can live safely ensconced in your newly renovated zombie-proof home.

As a business, what are you going to do? Just give in?... or fight for what is yours? We suggest you fight it. Fight it hard! Like former President TRUMP said to his insurrectionist crowd, "you gotta fight like hell!"

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