TEAMWORK PORTFOLIO
CHANDRA SCOTT
CONTENTS Macro trend pairs presentation Promotional film group project Fashion show invitation Reference
TERM 1
MACRO TREND PAIRS PRESENTATION As briefed, we got into pairs; myself being with Claudia. Learning about the differences between a macro and micro trends, helped us with the instructions of currating a macro trend presentation on powerpoint, in order to present the future aw 20/21 trend. Macro trends predict the wider aspects of trends within society through makeing suggestions about the future. We had to split certain areas intimite within societies changes and find case studies surrounding them. I focused on Art and Design, Politics and Consumer insights, whilst Claudia focused on Sustainability, Technology and Business Innovation. We had to use reliable sources- we mainly used online news articles for example, from the ‘Independant’. Then sharing the information to eachother, we found underlaying links through pinpointing similar key words. For our trend, key words that instantly became a standing point were ‘power, acceptance and diversity’. After repeating this process we began making our presentation in the set order; Title/ moodboard page, summary page, concept one, concept two and additionally the reference page. After the few changes following the crit session, our final outcome proved effective as all concepts linked to the main ‘Unconventional Expression’ trend. However to answer the brief to a wider extent, i think we coud have varied the area’s in which we focused on to create a fairer representation of current and future society.
REFERENCE LIST The Current Daily (2018) Diesel Encourages Fans To Wear Their Hate With Anti Bullying Campaign. Available at: https://thecurrentdaily.com/2018/09/19/diesel-encouragesfans-to-wear-their-hate-with-anti-bullying-campaign/ (Accessed: 11/11/2018). Marketing Weekly (2018) Brands Losing Out Failing To Bridge Self Esteem gap. Available at: https://www.marketingweek.com/2018/11/21/brands-losing-out-failing-tobridge-self-esteem-gap/(Accessed: 11/11/2018). Instagweb (2018) Available at: https://www.instagweb.com/media/BoboWLEFMPd(Accessed: 11/11/2018). Forbes (2018) Understanding the Research on Millennial Shopping Behaviors. Available at: https://www.forbes.com/sites/forbesagencycouncil/2018/06/04/understanding-the-research-on-millennial-shopping-behaviors/#1a6f9d0c5f7(Accessed: November 2018). Wilson, M. (2018) Love is a Human Right. Available at: http://www.dazeddigital.com/ life-culture/article/39668/1/stories-of-lgbtq-coming-of-age-fighting-for-equality-innorthern-ireland (Accessed/downloaded: November 2018). Castillo, L. (2018) The Second Summer of Love. Available at: http://www.6am-group. com/tbt-the-second-summer-of-love-britains-acid-house-revolution (Accessed/downloaded: November 2018). Bulut, S. (2018) Rave New World. Available at: http://www.dazeddigital.com/music/article/42308/1/police-say-that-illegal-raves-are-a-growing-problem-in-the-uk (Accessed/ downloaded: November 2018). The Current Daily (2018) Diesel Encourages Fans To Wear Their Hate With Anti Bullying Campaign. Available at: https://thecurrentdaily.com/2018/09/19/diesel-encouragesfans-to-wear-their-hate-with-anti-bullying-campaign/ (Accessed: 11/11/2018).
CREDITS
Moodboard: Chandra Summary page explanation: Claudia Summary page graphics: Chandra Concept 1 case study 2: Claudia Concept 1 case study 1 and 3: Chandra Concept 2 case study 1 and 2: Chandra Concept 2 case study 3; Claudia Reference page; Claudia and Chandra Head presenter; Claudia Presentation design: Chandra
Marketing Weekly (2018) Brands Losing Out Failing To Bridge Self Esteem gap. Available at: https://www.marketingweek.com/2018/11/21/brands-losing-out-failing-tobridge-self-esteem-gap/(Accessed: 11/11/2018). Instagweb (2018) Available at: https://www.instagweb.com/media/BoboWLEFMPd(Accessed: 11/11/2018). Forbes (2018) Understanding the Research on Millennial Shopping Behaviors. Available at: https://www.forbes.com/sites/forbesagencycouncil/2018/06/04/understanding-the-research-on-millennial-shopping-behaviors/#1a6f9d0c5f7(Accessed: November 2018).
PROMOTIONAL FILM GROUP PROJECT Positioning ourselves into groups of 4 consisting of; Claudia, Tom Mia and myself we were briefed to design, plan and shoot a short (50second - 1 minute) promotional video for a brand which fit our current theme and moodboard, in relation to the stepping-stone of the headed and chosen macro trend. For this, we chose Urban Outfitters- an American, high street clothing and lifestyle company, who’s target market are young adults from 16-25. In order to effectively answer the brief, intensive research into other promotional films were needed to give us an understanding of themes and vibes within videography, as well as styling and how they attract their target market. Overall we planned, shot and edited the film and uploaded it to Youtube. Our promotional film overall answered the brief, however was longer than the 50second - 1 minute mark as we filmed an abundance of content which we were more than happy with. However it can be argued tat the shorter the film is, the more powerful it is to the audience, unable to bore them as well as only important content being included. The Urban Outfitters promotional film we created breathed the idea of youth empowerment through stylistic expressions. We took our inspiratios and turned them into something unique adding our own twist upon them, all to emphasise the current streetwear, youth scene.
In terms of ovbious focus on the items of clothing, we based our film more around that factor of this film which gave us inspiration. It included a vast amount of close up shots with asmall aount of models. TOPSHOP X HALPERN 18
We vastly enjoyed the quick shots in this film from personto sperson, as well as the repeated and reversed shots. Therefore deciding to take inspiration from this. However we ensured that we didn’t want to included as many people. ADIDAS ORIGINALSX SPEZIAL
click to view: https://youtu.be/ QRO_RKRZ-I0
click to view: https://youtu.be/ RkllBLcQYzs
GUCCI PRE FALL 17
As part of the styling process, we currated a base idea of what we visioned the makeup to be. Bright, impactful looks were our dominant goal. Immensely Path McGrath, editorial inspired, including block colours upon the eyes and a mid tone lip colour.
CREDITS
East London within its vibrant componants instantly seemed like the best idea (second to soho, however we thought that may have too much of a comercialised look). Therefore whilst choosing Shoreditch, our main goal was to not choose tpical expected places in this area, to avoid instant typifications. I think we achieved this well to an extent as the majority of places in shoreditch are well known.
Director: Chandra Editor: Mia Production Manager: Claudia Videographer: Tom Model 1: Hasnat Model 2: Italia
View promotional film here: https://www.youtube.com/ watch?v=El8q2hoBi4I
FASHION SHOW INVITATION The creation of the fashion show invitation was an individual project in comparison to the other set tasks. W Breifing consisted around the creation of a catwalk invitation surrounding the recent London Fashion Week SS19 designers who had presented their collection. In addition, the invite had to be hand collaged and currated, meaning it was more of a hands on creative approach to mimick the modern invitation ideas that have previously surrounded. I had to be inspired by both the designers collection, as well as their inspirations, whether that be their background, a person, or a culture. David Koma - the designer i chose- was inspired by spanish cinematography and Spanish culture. I researched films such as Volver and Talk to her in ordedr to get an understanding of Pedro’s films which hinted a traditional, vintage feel, through the emphasis of surroundings and colour. To represent vintage cinematography, I used a VHS tape and box as the main medium. This meant that i needed opaqe enough materials to cover and wrap around the casing which deemed a problem as i had gotten an almost similar to wrapping paper material. Overall, the brief was answered, as i used a range of inspiration from Koma, however I do think that looking directly at the invite you would have to second guess it being inspired by him.