graphic standard manual ii. TAMAN NASIONAL INDONESIA
TABLE OF CONTENT
PHILOSOPHY 1 MASTER BRAND 3 SUB BRANDS 7 TAMAN NASIONAL BUNAKEN 11 TAMAN NASIONAL UJUNG KULON 13 TAMAN NASIONAL GUNUNG LEUSEUR 15 TAMAN NASIONAL WAKATOBI 17 TAMAN NASIONAL KOMODO 19 TAMAN NASIONAL WAY KAMBAS 21 TAMAN NASIONAL BALI BARAT 23 TAMAN NASIONAL KAYAN MENTARANG 25
TAMAN NASIONAL PULAU SERIBU 27 TAMAN NASIONAL BENTUNG KERIHUN 29 TAMAN NASIONAL LORENTZ 31 TAMAN NASIONAL KERINCI SEBLAT 33 TAMAN NASIONAL BUKIT BARISAN SELATAN 35 TYPOGRAPHY 39 DON’TS 42 SAFE AREA 43 MOCK UPS 45
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TAMAN NASIONAL INDONESIA .iii
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PHILOSOPHY
T
he concept behind this brand identity design is to represent the company image in most modern and symbolic way. In this case we are designing for the main logo of Taman Nasional Indonesia and 13 of its’ sub-brands out of 50 of them. The way to approach this is by planting modern colors and by adding symbolic elements to the brand identities, specifically I am using the iconic animals/plants of each area to each of their own identity, in addition i also put in ‘shield’ like shapes as a symbol of ‘protection’, by so, these brand identity should deliver the feel of ‘nature’ & ‘protection’ which are the purpose of this ‘Taman Nasional’, to protect the endengered animals,and plants.
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TAMAN NASIONAL INDONESIA .1
MASTER BRAND
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C M Y K
GOLD
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0 0 0 0
0 100 100 0
17 100 100 7
GREY SCALE
SILVER
0
70
82
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SUB BRANDS
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TAMAN NASIONAL INDONESIA .7
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TAMAN NASIONAL BUNAKEN
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C M Y K
6 90 88 1
13 41 1 0
18 65 7 0
35 82 21 1
T
he Bunaken National Park is a marine park in the north of Sulawesi island, Indonesia. The park is located near the centre of the Coral Triangle, providing habitat to 390 species of coral as well as many fish, mollusc, reptile and marine mammal species. The Park is representative of Indonesian tropical water ecosystems, consisting of seagrass plain, coral reef, and coastal ecosystems. It was established as a national park in 1991 and is among the first of Indonesia's growing system of marine parks. It covers a total area of 890.65 km², 97% of which is marine habitat. The remaining 3% of the park is terrestrial, including the five islands of Bunaken, Manado Tua, Mantehage, Nain and Siladen. The southern part of the Park covers part of the Tanjung Kelapa coast.
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TAMAN NASIONAL UJUNG KULON
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TAMAN NASIONAL INDONESIA .13
C M Y K
58 50 49 18
30 33 45 1
42 47 53 9
48 58 65 29
U
jung Kulon National Park (means : Western Tip) is located at the westernmost tip of Java, within Banten province of Indonesia. It includes the volcanic island group of Krakatoa and other islands including Panaitan, as well as smaller offshore islets such as Handeuleum and Peucang on the Sunda Strait. The park encompasses an area of 1,206 km² (443 km² marine), most of which lies on a peninsula reaching into the Indian Ocean. The explosion of nearby Krakatau in 1883 produced a tsunami (giant wave) that eliminated the villages and crops of the coastal areas on the western peninsula, and covered the entire area in a layer of ash averaging 30 cm thick. This caused the total evacuation of the peninsula by humans, thereby allowing it to become a repository for much of Java’s flora and fauna, and most of the remaining lowland forest on the island.
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TAMAN NASIONAL GUNUNG LEUSEUR
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TAMAN NASIONAL INDONESIA .15
C M Y K
48 72 64 49
35 57 76 19
25 0 81 0
51 16 96 1
23 0 100 60
G
unung Leuser National Park is a national park covering 7,927 km² in northern Sumatra, Indonesia, straddling the border of North Sumatra and Aceh provinces.[1] The national park, settled in the Barisan mountain range, is named after Mount Leuser (3,119 m), and protects a wide range of ecosystems. An orangutan sanctuary at Bukit Lawang is located within the park. Together with Bukit Barisan Selatan and Kerinci Seblat national parks, it forms a World Heritage Site, the Tropical Rainforest Heritage of Sumatra. Gunung Leuser National Park is 150 km long, over 100 km wide and is mostly mountainous. 40% of the park, mainly in the north-west, is steep, and over 1,500 m. This region is billed as the largest wilderness area in South-East Asia and offers wonderful trekking. 12% of the park, in the lower southern half, is below 600 meters. Eleven peaks are over 2,700 m. Mount Leuser is the third highest peak on the Leuser Range (3,119 m). The highest peak on the range is Mount ‘Tanpa Nama’ (3,476 m), which is also the second highest peak in Sumatra after Mount Kerinci (3,805 m).
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TAMAN NASIONAL WAKATOBI
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C M Y K
12 0 66 0
45 0 20 0
59 2 25 0
73 16 40 1
W
akatobi National Park is a marine national park, south of Sulawesi island of Indonesia. The name of Wakatobi is an acronym of the four main Tukangbesi Islands: Wangiwangi, Kaledupa, Tomia, and Binongko. Since 2005 the park is listed as a tentative World Heritage Site. Located right in the heart of the Asia-Pacific Coral Triangle, in the province of South East Sulawesi, the Wakatobi Islands offer crystal clear pristine waters and a rich bio-diverse underwater life, a true paradise for Divers, as this is one of 3 hearts in the World Coral Triangle that stretches from the Solomon Islands in the Pacific to Wakatobi, and North to the Philippines. Wakatobi alone is said to have 942 fish species and 750 coral reef species from a total of 850 of world’s collection, which, comparing with the two world’s famous diving centers, the Caribbean Sea owns only 50 species with 300 coral reef species in the Red Sea, in Egypt.
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TAMAN NASIONAL KOMODO
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C M Y K
51 55 60 25
51 26 53 2
58 28 65 7
66 40 71 23
T
he Komodo National Park is a national park in Indonesia located within the Lesser Sunda Islands in the border region between the provinces of East Nusa Tenggara and West Nusa Tenggara. The park includes the three larger islands Komodo, Padar and Rinca, and 26 smaller ones,[1] with a total area of 1,733 km² (603 km² of it land). The national park was founded in 1980 to protect the Komodo dragon, the world’s largest lizard. Later it was dedicated to protecting other species, including marine species. In 1991 the national park was declared a UNESCO World Heritage Site. The most famous of Komodo National Park’s reptiles is the Komodo dragon (Varanus komodoensis). It is the world’s largest lizard and is among the world’s largest reptiles and can reach 3m or more in length and weigh over 70 kg.
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TAMAN NASIONAL WAY KAMBAS
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C M Y K
0 43 100 0
W
1 58 35 0
1 83 65 0
6 93 87 1
ay Kambas National Park is a national park covering 1,300 square kilometres in Lampung province, southern Sumatra, Indonesia. It consists of swamp forest and lowland rain forest, mostly of secondary growth as result of extensive logging in the 1960s and 1970s.[3] Despite decreasing populations, the park still has a few critically endangered Sumatran Tigers, Sumatran Elephants and Sumatran Rhinoceroses. It also provides excellent birdwatching,[4] with the rare White-winged Wood Duck among the over 400 species present in the park.
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TAMAN NASIONAL BALI BARAT
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C M Y K
82 40 9 0
44 0 65 0
67 0 98 0
79 13 94 2
W
est Bali National Park (in Indonesian Taman Nasional Bali Barat) is located on the north western side of Bali, Indonesia. The park covers around 190 square kilometres (73 sq mi), of which are 158 square kilometres (61 sq mi) land and the remainder is sea.[2] This is approximately 5% of Bali’s total land area. To the north, it includes a 1,000-metre (3,300 ft) long beach, reef and islets. A seaport at Gilimanuk is west of the park, and the village of Goris is to the east. The National Park can be reached by roads from Gilimanuk and Singaraja, or by using ferries from Ketapang, East Java. There are several habitats in the national park, a savanna, mangroves, montane and mixedmonsoon forests, and coral islands.[3] The center of the park is dominated by remnants of four volcanic mountains from Pleistocene era, with Gunung Patas at 1,412 metres (4,633 ft) its highest elevation.
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TAMAN NASIONAL KAYAN MENTARANG
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C M Y K
11 19 93 0
2 49 73 0
9 64 96 1
16 69 100 4
K
ayan Mentarang National Park is a densely forested national park in North Kalimantan province, Borneo Island, Indonesia. The national park is named after a great dispersed Mentarang mountain trails plateau of Apau Kayan which covers the entire park from Datadian area in south region to Apau Ping area in mid region until Long Bawan in north region. Animals found in the park include the mammals such as Malayan pangolin, the long-tailed macaque, the proboscis monkey, the Bornean gibbon, the greater slow loris, the western tarsier, the clouded leopard, the marbled cat, the flat-headed cat, the Oriental small-clawed otter, the sun bear, and the Hose’s palm civet.
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TAMAN NASIONAL PULAU SERIBU
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C M Y K
66 44 95 35
45 0 20 0
59 2 25 0
73 16 40 1
T
he Thousand Islands (Indonesian: Kepulauan Seribu) are a chain of islands to the north of Jakarta’s coast. It forms the only regency of Jakarta, the capital of Indonesia. It consists of a string of 110 islands[1] stretching 45 km north into the Java Sea at West Jakarta Bay and in fact north of Banten Province. This Park forms a hatching site for hawksbill sea turtle, and green sea turtle. The hawksbill turtle is an endangered species and is rarely found in other waters. These turtles are bred on Pramuka Island. This activity is aimed at recovering the turtle population, which had almost reached extinction. Breeding activities include egg hatching in a semi-natural way and caring for the baby turtles till they are ready to be released into their natural habitat.
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TAMAN NASIONAL BENTUNG KERIHUN
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C M Y K
53 65 78 64
25 36 65 2
37 43 71 10
46 53 73 26
B
etung Kerihun National Park (previously Bentuang Karimun) is a national park in the province of West Kalimantan on the island of Borneo, Indonesia. It is located inland, along the Malaysian border. The park was established in 1995, and has a total area of 8,000 km2 (3,100 sq mi) or about 5.5 percent of West Kalimantan Province area. Together with the 2,000 km2 (800 sq mi) Lanjak Entimau Wildlife Sanctuary in Malaysia, it has been proposed to form a World Heritage Site named the “Transborder Rainforest Heritage of Borneo”. The fauna of the park is rich, with 300 species of bird (25 endemic to Borneo), at least 162 fish species and at least 54 mammals. The park is home to endangered Bornean orangutan and seven other primate species: Müller’s Bornean gibbon, white-fronted surili, maroon leaf monkey, southern pig-tailed macaque, crab-eating macaque, Sunda slow loris and Horsfield’s tarsier.
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TAMAN NASIONAL LORENTZ
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TAMAN NASIONAL INDONESIA .31
C M Y K
61 87 1 0
51 15 0 0
65 41 0 0
86 63 1 0
L
orentz National Park is located in the Indonesian province of Papua, formerly known as Irian Jaya (western New Guinea). With an area of 25,056 km2 (9,674 mi2), it is the largest national park in South-East Asia. Lorentz National Park has 630 documented species of bird (around 70% of the total number of bird species in Papua) and 123 mammalian species. Birds include two species of cassowary, 31 dove and pigeon species, 31 species of cockatoo, 13 species of kingfisher and 29 species of sunbird.
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TAMAN NASIONAL KERINCI SEBLAT
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TAMAN NASIONAL INDONESIA .33
C M Y K
29 93 84 31
22 39 0 0
37 62 0 0
73 74 20 4
K
erinci Seblat National Park is the largest national park in Indonesia. It is located on the island of Sumatra. It has a total area of 13,791 km2, and spans four provinces: West Sumatra, Jambi, Bengkulu and South Sumatra. The park is home to diversity of flora and fauna. Over 4,000 plant species have been identified to date in the park area, including the world’s largest flower, Rafflesia arnoldi, and the plant with the largest unbranched inflorescence, the titan arum.
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TAMAN NASIONAL BUKIT BARISAN SELATAN
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TAMAN NASIONAL INDONESIA .35
C M Y K
44 63 72 36
B
4 42 68 0
5 75 96 1
12 83 100 2
ukit Barisan Selatan National Park is a national park in Sumatra, Indonesia. The park located along the Bukit Barisan mountain range, has a total area of 3,568 km², and spans three provinces: Lampung, Bengkulu, and South Sumatra. Together with Gunung Leuser and Kerinci Seblat national parks it forms a World Heritage Site, Tropical Rainforest Heritage of Sumatra.
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TYPOGRAPHY
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DON’TS / different type
T
he logo’s typeface was chosen specifically for the feelings it invokes. Do not modify or substitute styles.
/ framing
D
o not box out or frame the logo (fully or partially) with any shape (circle, oval or set of lines).
/ two or more colors
T
he logo’s colors was chosen specifically for the feelings it invokes. Do not modify, mix-match the colors.
/ gradation
D
o not color the logo with any gradation. All colors should be kept flat.
/ resizing
T
he typeface should not be resized seperately from the ring. All elements should be resized simultaneously.
/ distortion
A
void stretching, squeezing or manipulating the size of the Logo’s name or symbol in any way.
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SAFE AREA
*this apply to master and all sub logos
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MOCK UPS
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