How Can You Keep Mobile App Users on Your App?
Product Overview Mobile app development is a computer program and software application that enables users to perform their aspired tasks on their mobile devices. But with time, the number of similar applications continues to grow. Since, in maximum circumstances, there is no charge to switch from one application to another, users switch the application only when they are disappointed with their performance. Let us look at some of the ways mobile app developers can help to a great extent in retaining and engaging their users.
1. Build a Pure Onboarding Manner This is one of the most essential processes. In today's fast-paced life, people do not like to spend too much time on anything. So if your application asks users a lot of questions about themselves or becomes too long to log in to the application, then most possible people will leave it at that stage. Instead, the application should have a maximum of 1-2 step log-in or registration method.
2. Use Interactive Walkthroughs Even if there are various applications for the equivalent function, it is most probable that all of them will have various interfaces and manners to distinguish themselves from the other. Accordingly, combining an interactive walkthrough for new users can considerably help them know the application.
3. Get to Know Your Audience Knowing your audience and engaging your audience is the most significant step. The more you know about your audience, the more you can entertain them. To do this, you should retain necessary information such as age, gender, location, the reason for use, and time of use from the beginning.
4. Personalize the Application The user is the main central point around which the app has to move. So alternatively of creating a rigid system for everyone, application developers try to make as many individual applications as possible.
5. Sending Notifications Notifications are messages sent by an application to users, to notify them of some essential things appearing in the application. If used accurately, information can be grown up to 20%.
6. Good Quality Application In mobile app development, app quality is one of the most important points. The developers make sure that the app they have built is working perfectly and there
is no bug. It is likely that if users face any difficulty in using the application, they will not use it again. This is why the quality of the application is very important. Before making the application available to users, developers must perform a variety of tests to ensure that all bugs have been removed. Also, they should have a special focus on the loading time of the page.
7. In-app Message In-app messages are very similar to push notifications. Unlike push notifications, in-app messaging, as the name suggests, can only be seen when the user is using the application. Since users are already using the application, they will pay more attention to any related information. This is why in-app messages are much more successful in user retention than push notifications.
8. Update Regularly It is a part of human nature that we get tired after seeing the same thing again and again. This is why people want to improve after some time. This phenomenon also connects here. Application developers want to update their apps frequently so that they can take care of the user.
9. Enable Sharing on Social Media Social media is not just a means of entertainment. It is now a great source of connection between people living around the world. People like to share every small and big event happening in their life on social media so that their loved ones get to know about it. Application developers can use this to engage people in their applications. For example, if you have created a game or fitness application,
you can also add a social media sharing feature to the application so that they can share it with others.
Conclusion Application developers and founders spend a lot of time, effort, and money while creating applications. So they want everyone to use their app. But unfortunately, this does not happen most often. Sometimes due to user habits and sometimes due to defects in applications. However, by following these points, you can ensure that your users do not go anywhere.