Incredible Facts About the Magento 2 Google Tag Manager Magento 2 Google Tag Manager is an easy-to-use tool that is used to collect valuable data from your website to send to various third-party programs for analysis. You can easily track everything from product images to contact forms with this extension, which can provide important information about how users interact with your site. Google Tag Manager is developed by Google and intended to facilitate the collection of data from your website for export to third-party programs such as e-commerce, Google remarketing, Facebook Pixel, Facebook conversion tracking, and many more. The 'tag' itself is a piece of code that is added to your site through the Google Tag Manager interface. It's possible to use similar code and execute it directly in your website template files, but it doesn't give you the same level of control as Google Tag Manager.
You will be able to track all types of data, such as: ● ● ● ● ●
Clicked CTA; Best selling products and categories and the business they generate; Become a member of our newsletter; AdWords Conversions; Click on a given product;
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A download of the document (PDF, white paper, etc.); Click "Add to Cart"; products removed from the basket; Use of discount coupons; Scroll deep into the page; Shopping cart abandonment in the checkout tunnel; Video triggering and playback timing;
Benefits of using Google Tag Manager: ● When and where do your tags fire When you set up a tag, you decide when and where it will fire, including setting up a trigger. For example, you might have a tag that you want to activate on every page, or you might have a tag that should only work when a task is completed. ● Few hours of code management Your IT team, or agency, is likely to do the work manually, which takes a lot of manpower as the code will need to be edited repeatedly with each new tag. With Google Tag Manager, you can add, remove or replace tags quickly and easily. ●
You have the power to keep advanced analytics running smoothly
With Google Tag Manager's user-friendly interface and a large number of available tag recipes, you can run massively advanced tracking, which can take weeks to set up manually. This makes it an efficient and effective way to learn more about the performance of your website.
Final words: Normally, you wouldn't expect a normal Magento extension to do all this. But this is definitely not the case with the Magento 2 Google Tag Manager extension made by Webkul. It is a robust solution that helps you gather valuable and useful information about your website traffic and customer behavior. The Google Tag Manager extension for Magento 2 allows you to customize your marketing campaigns because of different custom tags and the best part about it is that you don't need to be a tech-savvy expert to implement tracking tags.