How Live streaming will change eCommerce in 2021! Live video commerce started in China with a simple format wherein live vendors simply stood in front of a bank of lights and smartphones were connected to content streaming apps. They demonstrated products, interacted with buyers and sold products all in real time. According to a report live stream commerce i s expected to account for 82% of all internet traffic by year 2022. Various brands today are jumping on the live-streaming bandwagon and are embracing the new way of interactive shopping called Live video Shopping. This allows brands to share product information, demonstrate how to use products, collaborate with KOLs and interact with viewers all in real time. The beauty of live stream commerce is that it creates an effortless purchase journey by allowing buyers to make purchases right away without having to go outside a live broadcast. Furthermore live video shopping offers elements of interactivity and entertainment that makes the whole shopping experience more personal and engaging. Here are benefits of Live stream commerce that overcome the challenges of traditional online shopping and makes it a perfect tool for shopping ● ● ● ●
Offers Real-time engagement and authenticity Generates a sense of hurry Offers better product experience and shoppertainment Boosts brand image and reach and much more!
Ecommerce shopping is fast and convenient but the solution for human interaction was something brands wanted to include but were not able to figure out. Live video commerce has given brands an opportunity to shorten distance between business and consumers by adding this human interaction factor. This will ultimately lead to better business outcomes and build relationships. Hence with the potential to be one of the fastest-growing technologies, Live video commerce will take center stage in 2021. With Channelize.io Live streaming commerce solution you can offer your customers a reliable white label solution which will provide them with improved product experience, entertainment and convenience. So if you wish to boost your brand and achieve your goals in 2021, live video is the way to go! And if you need a live streaming platform, we at Channelize.io can help you. Read our blog to know more on How Live streaming will change eCommerce in 2021.