chiu, yu hsuan

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Take your pleasure seriously and go for new covetables. _Charles Eames



content

Content 00 / Designer Resume

Thesis Design 01 / Terrazzo Series

Industrial Design 02 / Compatibility 03 / Line Drawing 04 / Deer & Moose 05 / Drop 06 / Flowers Clips

Internship Program 07 / Memo Holder 08 / Drawer Shopping Cart

Graphic Design

09 / For Good & All 10 / Prologue 11 / Design+ 12 / Tainan x Postercard


00

毓 萱

Chiu Yu-Hsuan


designer resume

Resume Personal Information Email / chappy800412@gmail.com Phone / +886 972 612234

Skill 2D / Illustrator, Photoshop, Indesign 3D / Solidworks, Photoview360, Keyshot Other / Sketch, User Study Language / Chinese, English, Japanese

Education 國立成功大學 工業設計學系 國立台中第一高級中學 美術班 台中市立居仁國民中學

National Cheng Kung University (NCKU) / Major in Industrial Design National Taichung First Senior High School / Msjor in Fine Art Taichung Municipal Chu Jen Junior High School

Work Experience Extracurricular Activities 2010 第10屆成大工設設計營 /美宣組員 2011 第11屆成大工設設計營 /美宣組長 2012 第12屆成大工設設計營 /課程組長 2011 教育部藝術與設計菁英海外培訓計畫產品設計研習營 /文宣組長 2012 成大工設系學會 /美宣長 2012 教育部學海築夢計畫 日本海外實習 株式会社ハーズ実験デザイン研究所 /實習生 2013 成大工設102級畢業設計專題 /文宣組長

2010 10th NCKU Industrial Design Camp / Member of Graphic Arts 2011 11th NCKU Industrial Design Camp / Director of Graphic Arts 2012 12th NCKU Industrial Design Camp / Director of Curriculum Planning 2011 MOE Scholarship Program for Overseas Study in Arts and Design /Director of Graphic Arts 2012 NCKU Departmental Student Association / Director of Graphic Arts 2012 Japan Overseas Intership Program in Hers Design Inc. (Metaphys) / Intern 2013 NCKU Industrial Design Graduation Exhibition / Dirctor of Visual Design



industrial design

Thesis Design

01 / Terrazzo Series


01


industrial design

磨石子

Terrazzo Series

Thesis Design / Craft & Industrial Design Terrazzo is the material of architecture which is made of concrete and stone. We learn the traditional processing technology of Terrazzo and apply it to our design with innovative touches. With the final work, not only can we look back upon the past, but the beauty of tradition will live and last.

Designed by Chen Yu-An / He Yuan-Jie / Chiu Yu-Hsuan


01

Terrazzo Intro

Background

Terrazzo is a composite material, poured in place or precast, which is used for floor and wall. It consists of marble, quartz, granite, glass or other suitable chips, sprinkled or unsprinkled, and poured with a binder that is cementitious, chemical, or a combination of both. Terrazzo is cured and then ground and polished to a smooth surface or otherwise finished to produce a uniformly textured surface.

Terrazzo products are rare these days because the process of production is time-consuming and those craftsmen who know how are aged. It is not easy to learn from physical observation in a city. We search for information from books and the Internet, trying to use the traditional material and technology to produce works of our own.


industrial design

Material Experiment Terrazzo is mostly present as flat planes of floor or wall. It requires different fashions to present Terrazzo as objects of design. In order to produce the perfect mixture of composite materials, we try to learn about and make use of the property of each component, its thickness and durability, concave and convex surfaces, and the techniques and limitations of all the tools.

In addition to the traditional technology of copper strips inlay, we explore the possibilities of blending terrazzo with other materials; we highlight its unique features and also experiment on the different quality of other materials, in the hope that Terrazzo can be presented in varied ways. As Terrazzo becomes parts of a product, how to fit it into the whole is a problem to resolve. We turn to the practical architectural techniques for solutions.


01

Triangle Light Terrazzo is construction material for a building. We attempt to create a light that has a close interactive relationship with the building. The object we design serves a bookend and a light also, a light glowing in the Terrazzo as a part of the building and a light glowing in the building.


industrial design

Design Process


01

Design Process


industrial design

Our inspiration comes from the moulds for Terrazzo-production. Given the fact that after being poured Terrazzo products usually have to stay in the moulds for 3 to 5 days, and the moulds are not easy to clean up, the quick-to-use bamboo are used as natural moulds and beautiful constructs as well. Terrazzo used to be large stiff flat planes. Through weaving the small bamboo-encircled Terrazzo beans, we intend to create brand-new touches of Terrazzo.

Bean Stool


01


industrial design

Terrazzo Series



industrial design

Industrial Design

02 / Compatibility 03 / Line Drawing 04 / Deer & Moose 05 / Drop 06 / Flowers Clips


02


industrial design

Compatibility Rechargeable Vacuum Cleaner Design / Industrial Design By “zooming in� every detail of the product, analyze the structure and the component of the vacuum cleaner. In addition, run through the design process from persona, research, brainstorming, sketch, mockup, to modeling. With the new definition of the household electric appliance, try to make it simple and compatible to family and environment.

Designed by Chiu Yu-Hsuan


02

ZOOM IN the product “Zooming in� the currently existing product, we disassemble and measure every part of the vacuum cleaner. Build the 3D model for the component to see the detail of the product.


industrial design

Design Process


02

pull

As the vacuum cleaner is charged, led on the handle not only shows the state, but also can as a floor lamp in the house.

You can pull out the dust container intuitively which is on the top of the machine and becomes thinner and simpler.

dust container

exhaust port motor

fan


industrial design

Design Features

The wood handle is linear and warm, and will change due to the joints as family’s usage and habit. You can find some family trace and living clue from the vacuum cleaner.


03

白描

Line Drawing

Oriental Style Stool / Product Design The concept of the stool comes from Chinese traditional painting skill, line drawing. It’s a form of Chinese painting to draw the outline of a landscape, flowers, plants or figures. The stool is about oriental integrity and virtue.

Designed by Chiu Yu-Hsuan


industrial design


03


industrial design

Design Process


04


industrial design

Deer & Moose

Branding & Marketing / Design & Art Marketing It’s a gift sincerely to your dear & miss.

Designed by Chen Yu-An / Haung Yi-Tien / He Yuan-Jie Chang Chuan-Hsung / Hsu Anita / Chiu Yu-Hsuan


04

Season#1 Christmas, 2011,12

Season#2 Spring, 2012.02


industrial design

Product Catalogue

Season#3 Doomsday, 2012,12


04


industrial design

Market Proposal Working Schedule 10.29 初步定調暖暖系 11.03 資料蒐集 11.10 布市調查/教授討論 11.12 擬定進度 11.14~11.20 設計概念確定/商品形式與品項 11.21~11.27 廠商洽談確定/平面宣傳分工 11.28~12.04 定案/交件/通路與策略討論 12.05~12.11 取貨/宣傳/產品拍攝/擺攤方式 12.11 行銷開始 12.15 線上預購單開放 12.16 成大工設創意市集 12.20 第二波製作 12.21 預購貨品交貨寄出 Assignment & Cooperation |皮革| 市場價格/材質種類/加工廠商/繩/壓印加工 |木材| 材料種類/雷切雷雕價格/廠商確認/布展協助 |視覺| 包裝方式/Logo/訊息圖樣 |文案| 文字表達/故事/顏色傳達 Brand Concept 幫你說那些溫暖卻害羞說出口的話 幫你用小物傳遞濃濃的思念與情感 暖暖系→暖心→溫暖小物 →節慶贈與 禮物、卡片、情書 →品項定調 →材質結合 →暖感受 Business Strategy 令人心動的價錢 令人心動的價差 依然理想的底價

情感因素

理想獲利

成本估算

1.確定預估完成品量 2.總價推回 3.概估 4.預估人力成本 5.前期研發費另外算

特殊定價 為符合情感因素 重新分配獲利來源 銷貨量大v.s低利潤 銷貨量小v.s高利潤

1.和自己的其他產品 =合乎合理成本推估 2.和市面上的產品 =對某類產品的期待價格 3.禮品的價值/實用的價值


04

Design Process


industrial design

Experience 2011/11 set up in NCKU Season #1 Chritsmas 2011/12/16 Design Market in NCKU Season #2 Spring 2012/02/26 Simple Market in Taipei 2012/03/04 Simple Market in Taipei 2012/03/10 MegaPort Festival in Kaohsiung 2012/03/11 MegaPort Festival in Kaohsiung 2012/04/01 手_手 in Tainan 2012/05/19 手_手 in Tainan 2012/11/04 市集x in Tainan Season #3 Doomsday 2012/11/16 小樹生活節 in Tainan 2012/11/18 小樹生活節 in Tainan

Design Market


05


industrial design

Drop

Spaghetti Tableware Design / Product Design When people eat spaghetti, the spaghetti sauce easily splashes the clothes due to the using way. Aimed at the problem, I adjust and improve the dinner plate for spaghetti. With the smooth slope, guide people’s using position to reduce the splash and more easily roll up the noodles.

Designed by Chiu Yu-Hsuan

noodle

smooth slope


06

Flowers Clips


industrial design

Plastic Arts Practice / Basic Design From flowers’ elegant posture, I try to grab the curving and the crest line to transform into a solid product. Carefully observing every part of the flowers, including the petal, the pistil, the sepal, and the leaves, I define the characteristics which become the basis shapes of the clips. Besides, add “a bird of paradise� whose appearance is vivid and intense into the clip seires.

Designed by Chiu Yu-Hsuan



industrial design

Internship Program

07 / Memo Holder 08 / Drawer Shopping Cart


Japan Overseas Internship Program


internship program

Intern in Hers Design Inc. (Metaphys) 株式会社ハーズ実験デザイン研究所 08~09, 2012 Osaka Managing Director / Chiaki Murata Metaphys represents “a discipline that explores the basic principle of all existences”. They are asked to take the approach of discerning the significance of the existence of things in a consumer culture of excessive production. During 2012 summer vacation, I applied for the qualification of the internship in Japan. Understand the work of the design studio, learn the attitude toward the details, and broaden the horizon of the industrial design. 公司概要 / METAPHYSは、株式会社ハーズ実験デザイン研究所がプロ デュースする、コンソーシアム・デザイン・ブランドです。多くのパートナー 企業と共に、ブランドを共有しています。


07

Memo Holder


internship program

Mockup & 3D Model / Product Design In the project, the tutor asked us to design a memo holder from the characteristic of the bamboo. The memo holder can be closed by the weight of the pen, and open automatically with the elasticity of the bamboo.

Co-Designed by Haung Yi-Tien / Chung Ya-Han / Chiu Yu-Hsuan


08

Drawer Shopping Cart Taiwanese Traditional Market Issue / Social Design It’s a lively place in the traditional market. People exchange greetings and make friends while buying and selling. The market shopping cart is a part of Taiwanese traditional market culture. From the culture object in the ordinary life, I dig into the issue and try to find the solution.

Designed by Chiu Yu-Hsuan


internship program

Social Issue

In the market, people get plastic bags from every stand you buy things from. There are over wrapped of plastic bags (especially for meat and fish). Besides, because of bags of food, it’s inconvenient to take them. Many housewives have the shopping cart to the market for placing food. The market shopping cart is a part of Taiwanese traditional market culture. However... 1. Bags of things pile up in the cart, and food is press and crowed. 2. Hard to take the one at lower place. 3. Too many plastic bags are overused.

Issue Solution

Product Parts Analysis

Neat and clear classification.

Market-shopping Cart with Drawers

Change the place as your need

Reduce the use of plastic bags. Cultivate a better market-shopping way, encourage people put things into the drawer.



graphic design

Graphic Design

09 / For Good & All 10 / Prologue 11 / Design+ 12 / Tainan x Postercard


09

Graduation Project Industrial Design, National Cheng Kung University


graphic design

For Good & All

Graduation Exhibition / Visual Identity & CIS 我們都希望世界可以永遠很好。 世界是我們所依存的一切:涵養土地,孕育生命。 過去,設計著眼人類文明的發展迅速推進, 卻忽略對更多面向的關注與思量; 現在,我們希望以更細膩、更謙遜的態度, 看待我們所處的環境、所見的人們、所用的器物。 讓設計的美好價值更加延續, 世界就會一直很好恆好。 We all wish that the world could be beautiful always. The world is everything we count on-- It nourishes land, nurtures life. In the past, we aimed at the progress of human civilization so much that we neglected to consider more for every aspects. And now, it’s time for us to hold a humble attitude towards who we meet, what we use, and where we live. Think carefully to the finest detail, with the widest vision as designers. Let the good value of design last, and the world would be beautiful, for good and all.

Designed by Chung Cheng-Ting / Hsieh Yun-Fu Ho Po-Cheng / Chiu Yu-Hsuan


09 恆好字體 | Logo

中文字體 | Chinese Font 王漢宗特明體 | HanWangMing Heavy 7pt

王漢宗特明體 | HanWangMing Heavy 9pt

王漢宗特明體 | HanWangMing Heavy 11pt 王漢宗中明體 | HanWangMing Medium 7pt

王漢宗中明體 | HanWangMing Medium 9pt

王漢宗中明體 | HanWangMing Medium 11pt 英文字體 | English Font Times New Roman Regular 7pt

Times New Roman Regular 9pt

Times New Roman Regular 11pt Times New Roman Italic 7pt

Times New Roman Italic 9pt

Times New Roman Italic 11pt 色票 | Swatches C 100 | M 90 | Y 40 | K 30 C 20 | M 0 | Y 70 | K 20

恆好主視覺規範 | Visual Identity


graphic design

4.14 - 20

5.17 - 20

1

2 3

1. 海報 | Poster 2. 酷卡 | Cool Card 3. 名片/產品宣傳卡 | Name Card / Promotional Card


09


graphic design

Series Catalogue


10


graphic design

Prologue Poster Design & Exhibition Planning / Graphic Design 「楔子是一種簡單機械工具,由兩個斜面組成,用來將物件分開。原理主要是將楔子 向下的力量轉化成對物件水平的力量。」 我們總拍些照來讓自己舒坦好過,原理主要是透過全心全意地凝視將一切深深烙下。 姚舒晨 x 陳禹安 x 邱毓萱 x 侯柏丞 x 陳彥安 x 余楊巽弘 攝影紀錄分享展 Photographic Exhibition in 3/6~4/7, 2013

Designed by Chiu Yu-Hsuan


11

Design+ Poster Design / Graphic Design NCKU Industrial Design Camp, 2011, publicity poster.

Designed by Chiu Yu-Hsuan


12

Tainan x Postercard Culture Product Design / Graphic Design Tainan Culture Workshop, with NCKU CIIIN & 22 designstudio.

Designed by Chiu Yu-Hsuan



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