01 Profile
02 Professionalism
03 Project
Character Communications Sdn Bhd A creative agency
We know that everyday, every job, we’re handling big ideas.
www.character.my
A creative agency
Contents 01 Who we are 02 Who we do 03 How we work 04 Why work with us 05 Where we are 06 Artwork
What’s behind our name? Character cannot be developed in ease and quiet. Only through experiences of trial and suffering can the soul be strengthened, vision cleared, ambition inspired and success achieved.
www.character.my
Some of our clients are large corporations. Some are small companies. We create options and solutions based on the client's need. No more and no less because we respect client's timing and budgets constraints. We manage all the different aspects of each project, from strategic consultancy, concept development through to execution and follow up. Our competence is a result of multidisciplinary skills, proven experience and the passionate approach to projects. We take on both big and small jobs, and we always aim to establish a long lasting relationship with our clients.
WHO WE ARE
WHO
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WHO WE ARE
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Character Communications is a unique blend of industry cross-trainers. We are a collection of hard-to-pigeon-hole enigmas. We have art directors who write copy. Media mavens who conduct research. We have Web architects who nit-pick strategy. Marketing strategists who do press checks. Office Managers who proof brochures and answer phones. And Social Media gurus who scour the Web and scrub the floors. In short, we are integrated experts in integrated branding.
HOW WE SPEND OUR TIME What do people at Character actually, you ask? (Beside grind out some seriously smart solutions.) Take a peek for yourself. 10% DVRing, Facebooking, Tweeting, iPading, iChatting 60% Making clients happy 15% Rest and relax 7% Imagine 8% Cooking!
We are not some big conglomerate with a global footprint and a split-level bureaucracy to bog things down. We’re nimble.
Neither are we a tiny boutique with unbending standards and toffee-nosed egos. We are down to earth.
We are not some templated, paint by the numbers purveyor of off the shelf formulas. We’re innovators.
We are not a trendy warehouse chock-full of Gen Y prodigies experimenting with a brand like some handy lab rat. We’re seasoned professionals with long track records and longer loyalties.
Our passion is not for shiny hunks of metal, globs of Lucite or getting our name in lights. Our passion is for one thing. One thing only. Our passion is for your brand.
WHAT WE DO
WHAT
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Your business success depends on growth. Growth not just from sales, but sales acquired from brand recognition. That’s why developing your corporate brand is one of the most important business investments your company can make.
We Create Strong Brand Identities A brand that will separate your business services and products from your competitors. A brand that will increase your sales and the value of your company. Branding has been called the most powerful idea in the commercial world — so it’s time we put it to work for you.
We Develop Strategically Focused Brands A focused strategy is the foundation for which we will create your brand identity. We start with outlining specific details about your company image, your target audience and the key benefit that needs to be communicated. From there, anything is possible.
01 Brand Strategy Strategic planning is where branding begins. Before we develop that pretty ad or create that whiz bang Web banner, we put our heads together and analyze your brand, its assets, its history and its culture. We look at your audience; we check their vitals and read their minds. Then we look at the competitive landscape. We put it all in a Cuisinart and blend vigorously. The result: a simple, succinct, brand positioning. 02 Media Planning Brand development and media analysis is a hand-in-glove process. That’s why we are committed to keeping our fingers in it. We use the exact same industry-standard media planning resources that those big agencies use. We have expert planners who not only understand the planning process, they intimately understand your target. We approach every communication challenge in a media neutral fashion. We match objectives with budgets and budgets with venues. At the end of the day, we give you the most bang for the buck. You won’t find a better media planning team anywhere. 03 Copywriting Nobody reads copy. Hey, can’t you read? I said, “Nobody reads advertising copy!” What are you still doing here? Exactly. People read what interests them. People read what answers their needs. Keep it short. Keep it sweet. And keep it strategically on the mark. See, there. You’re still here. All the way to the end. 04 Brand Identity We don’t design logos at Agency Creative. We design total brand identity systems. From the basic logo design to the brand palette to the brand architecture and final migration. The devil is in the details and so are we. It’s that darn passion thing. Every brand identity system we launch is based on thorough strategic planning. Every corporate brand identity we develop understands who the target is and what the competition is up to. We do not pick up a pencil until we immerse ourselves in your brand. 05 Television Advertising The TV commercial is not dead. It lives on in branding efforts everywhere. But today, the TV spot is as likely to show up on your mobile phone as it is on the evening news. It is as likely to be downloaded on YouTube® as it is to be uploaded to the cable station. Agency Creative has a seasoned team with experience doing big-budget productions and small-budget extravaganzas. Our secret? We know that the main ingredient of an effective TV commercial is a simple idea. And that simple idea must always be built on a great strategy. Cut. Check the gate. It’s a wrap. 06 Outdoor Advertising Drive-by advertising is never easy. It needs to be bold, legible and a quick read. Anything less is not true outdoor. Our team are experts at 30-sheets, vinyl boards, digital boards, mobile boards, bus cards and bus wraps. Billboard advertising needs to be eye-catching and it needs to be strategically strong. Most of all it needs to be short and sweet. They need to boil it down to the essence of the brand. And we are just as passionate about an outdoor billboard as we are about a website or a TV spot. That is the difference between greatness and mediocrity. 07 Print Advertising When the original caveman scratched his first, crude hieroglyphic onto the wall of his cave, the print ad was born. And we have been perfecting the ad unit ever since. Every member of the Agency Creative team knows the art of bringing the page to life. From newspaper advertising to magazine advertising to bus card to billboard. We combine sound strategic thinking, clever copy and eye-popping visuals to transmit targeted, passionate messages to corporate, retail and B2B audiences.
HOW WE WORK
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Passion is a force. But it must be channelled. This is why we have a brand development process that serves as the foundation for what we do. Before we leap feet first into creative development, we learn a brand as best we can. Inside and out. We study our audience and then take aim. It’s not about shooting up the joint or shooting from the hip. It’s about hitting our target. We squint, we aim and we don’t miss.
OUR PROCESS It’s “Ready. Aim. Fire” for a reason. Sometimes you need to take certain sure-fire steps to reach certain goals. These are ours.
DISCOVER
STRATEGIZE
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Striving for excellence isn't easy, but it is always essential. We do it. And then we do whatever it takes to push it, and the brand, even further.
01 Creative Services: What To Expect We believe the best way to make sure your project goes as smoothly as possible is to let you know what you can expect from us — up front and in detail. 02 Professional Service First and foremost, you can expect to be provided with the highest quality of professional service and services. With professionalism, you can be confident you will be treated fairly and with the utmost respect. 03 Free Project Quotes It all starts with a handshake. That, and a detailed estimate outlining your project, included items, time-line and exactly what it will cost to get it completed in an efficient and timely manner. We do this because we feel it’s important for you to understand exactly what you’re getting BEFORE work begins. This helps ensure that your entire project runs smoothly and there are no unexpected surprises — because no one likes those. 04 Strategic Thinking Whether it’s designing Brand Identity, Media Planning or Advertising Campaign, we pride ourselves on providing you with the knowledge and experience necessary to develop a comprehensive strategy that outlines your project goals and objectives. If you don’t have a formal strategy, we will work with you to develop one. 05 Creative Development We strive to provide you with work that helps build your brand message while separating your business from your competition. We have spent more than 16 years honing our skills and exploring new ways to communicate even the simplest of messages into something powerful. If there is one thing we strive for in our work, it is that once you see it, you remember it. 06 Flawless Production Art/Files We have extensive knowledge of multiple software packages, ensuring your project is designed correctly — the first time. With our exceptional prepress knowledge, you can feel confident your project will be executed flawlessly. This translates into professionally designed business materials that not only look great but are also effective in communicating your business goals and objectives in a consistent manner. 07 On-time Delivery You will receive your materials on time. Period. 08 Quality Assurance Guarantee Every project is backed by our quality assurance guarantee. • • •
A professional will take exact production specifications for your project. Your project will be custom designed to meet your specific communication objective. Your project will be designed by a qualified professional with an experienced understanding of your industry.
WHY WORK WITH US
WHY
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If you’ve worked with us in the past, you know our passion is infectious. But for new customer, we have several reasons why you need work with us?
LET’S WORK TOGETHER! We’re a friendly bunch and we’d love to help you with your project. We're young generation are eager to share our expertise with you. Our knowledge will be integrated with your project. With passion and dedication.
01 You notice that we listen Your product or service is key, so we listen closely to what you have to say. Starting from your story we will make an analysis and formulate a clear proposal. Only by doing so, are we able to successfully deliver your project. 02 We do what we promise And more. We scan each project, large or small, for improvements and present you with suggestions and different points of view. We think with you and will exceed your expectations. 03 We're experienced Working with Character Communications means working with a team with years of experience and expertise. We're young generation are eager to share our expertise with you. Our knowledge will be integrated with your project. With passion and dedication. 04 Always available You can count on us. A question or a remark? Just pick up the phone, there is always somebody available to help and guide you in every way possible. 05 Your success is our success It is essential for us that your identity, supports and reinforces your business goals. Only then are we contributing to your (and our) success. Satisfied customers are the best advertisements. 06 No nonsense, we talk sense You know what to expect, when to expect it and for what price. We make clear arrangements. Tech talk and turbo language are not our thing. You get answers that you understand. 07 We don’t believe We do not believe in quick and dirty. Because every situation and every moment is different. Tight deadlines are seldom a problem but each project demands our devotion and undivided attention. And this requires time. We love a solid and sound product. 08 Step by step Each project follows a logical itinerary. From concept to delivery, you can always see exactly which phase your project is going through. And you will be able to give feedback at any time. Our approach is clear and systematic. 09 Value for money Based on your needs and budget, we make you a price quote. You know how much you’ll have to pay and what you’ll be paying for. No surprises.
WHERE WE ARE
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We hope you enjoy reading this company profile and find it useful. If you would like more information, please email us at info@character.my or go to www.character.my Character Communications Sdn. Bhd. 26 Jalan Putra Bistari 2/5J Seksyen 2 Putra Heights 47650 Subang Jaya 03 51920804
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IT'S AN ENTREPRENEURIAL SPIRIT. IT'S STRATEGIC INSIGHT AND CREATIVE SPUNK. IT'S AN IMPECCABLE TRACK RECORD BORN FROM EXPERIENCE, INGENUITY, DEDICATION AND ENTHUSIASM. WHATEVER IT IS, WE’RE CHARACTER’S.
PORTFOLIOS
We know that everyday, every job, we’re handling big ideas www.character.my