Novelty and Niche Jewelry

from Carrie Pray Jewelry Design Portfolio 2023

Licensed Jewelry

Designing novelty items for niche markets is a fascinating challenge because it so often requires putting one’s taste and ego aside, designing entirely with the end consumer in mind. While many of these pieces are not something I would personally wear, they are strong sellers because the availability of similar items is limited. For example, the camouflage wedding bands I designed in 2015 are still a best seller, heavily featured in social media. The enamel puppy pendants were the first items I designed to hit 2 million dollars in revenue. I expanded the line to 30 breeds. Recently, that line has been replaced by the yorkie moon and back pendant I designed in 2019. These are pieces that can’t be found at just any jewelry store, and that is their strength.

Playful Pup Enamel Pendants with Moving Parts

Designed 2012 for © Bradford Exchange

Images from BradfordExchange.com

To the Moon and Back Yorkie Pendant

Designed 2019 for © Bradford Exchange

Image is from BradfordExchange.com

Frisky Kitty Enamel Pendant with Moving Parts

Designed 2013 for © Bradford Exchange

Image is from BradfordExchange.com

Yorkie Women’s Watch

Designed 2013 for © Bradford Exchange Image is from BradfordExchange.com

Swarovski Crystal Owl Pendant with Moving Wings

Designed 2013 for © Bradford Exchange Image is from BradfordExchange.com

Crystal Ladybug Pendant with Moving Wings

Designed 2014 for © Bradford Exchange Image is from BradfordExchange.com

Mini Pinscher Hinged Bracelet

Photoshop rendering shown with photo of sample.

Designed 2015 for © Bradford Exchange

Mickey and Minnie Mouse Hinged Bracelet

Customer Photos.

The licensed collectibles customer and the pet parent share the desire to “show and tell.”

These bracelets appeal to this with their beautiful sculpts, crystal accents, and detailing. Their construction allows space for an engraved message inside the bracelet as well as on the “collar” or necklace area, but is still hollowed out to save weight and expense.