Safaris that give back

Aleopard lounges on a branch, sheltering from the midday heat. A giraffe plucks leaves from a thorny acacia with its long, black, curiously prehensile tongue. An elephant snorts up water in its trunk from a muddy pool before hosing it into its mouth.

Heart-stopping moments like these make an African safari unforgettable – and, for many of us, a once-in-a-lifetime experience. After all, such holidays come at a cost – not just to your bank balance but also to the environment: for most travellers, reaching Africa involves flying, and while airlines continue to use fossil fuels to power their aircraft, there are significant carbon emissions involved in such journeys.

Safaris themselves also place demands on the local environment, natural resources, and people. However, wildlife conservation on the continent is heavily dependent on tourism, which largely caters to overseas visitors – if tourists stop flying to Africa, the situation for much of its wildlife is likely to deteriorate.

“Most state-run national parks and protected areas receive only about 30% of their total budgets from governments, and rely on tourism to fund the balance,” says Colin Bell, co-founder of Natural Selection Safaris. “Private game reserves, in contrast, rely completely on tourism revenues to cover their management costs.”

Safaris also provide important support for communities. “In many southern Africa lodges, the community that leases their lands to the safari company earns a base annual rental plus a percentage of turnover that can be anywhere from 4% to 10% of gross revenues (not profits) of the lodge,” adds Bell. “Under these revenue-sharing models, communities always earn money for leasing their wildlife lands regardless of occupancies, even in the worst years.”

“Many countries are moving away from mass tourism towards a lower density, higher revenue safari tourism model which results in far less impact on the environment and is ultimately more sustainable,” he continues. “The job ratio in higher-end safari lodges in most parts of Africa now often results in one guest supporting anywhere from two to five jobs in a lodge – and a staff member in a rural area has between 10 and

15 dependents, so the tourism reach into communities can be significant.”

Safari operators are increasingly making claims about their social and environmental credentials, so how can you tell the green from the greenwash? The devil is in the detail. Who owns the safari operator –local communities, an individual or private company in the country you’re visiting, or a large international business? Fortunately, operators offering the most memorable safari experiences and accommodation also tend to be those with a strong conservation and community ethos.

“Those with the good ethics are typically also the ones clients really like,” observes Chris McIntyre, managing director of specialist tour operator Expert Africa.

It’s worth knowing whether local communities have any equity or revenueshare in the business – if so, that should ensure not just benefits for that community, but may also enhance their investment in conservation of the wildlife in their region, the long-term viability of the safari business, its lasting commitment to conservation, and the visitor experience.

“If it’s a longer agreement, very often the property management has a greater platform to invest in people, to invest in the quality of their product, to invest in marketing, to make a better business, to train local people, and to make it a much more meaningful operation,” says Neil Birnie, from Conservation Capital, which facilitates the financing of natural capital projects throughout Africa.

If possible, find out how the reserve, park, or conservancy you’re visiting operates – their funding, and how the managing organisation assists communities and conservation. “Private conservation areas with landowners who pay levies, or privately managed areas that are wellfunded through international philanthropy, have a more sustainable funding base than many national parks and other government or community-owned areas that are often largely or even entirely dependent on tourism to fund conservation efforts,” says Andrew Parker, co-founder of Conserve and former director of Conservation Development at African Parks. Often, rates listed by accommodation providers specify payments to local communities and conservation levies. But what other contributions to communities does the operator make? Just as important as cash income is the provision of jobs backed by skills transfer and mentorship, especially for more senior roles. What proportion of employees come from local communities? This often increases over the length of a concession, as more people are trained up and become skilled.

“It’s unlikely that a senior guide or top chef will come from the local area initially,” comments Birnie, “but most of the wider staff could – and, with training, they could rise through the ranks. So if there’s a longterm agreement, by year 10 or 15 perhaps 90% or more of the staff might be drawn from the local area.”

Where some fall down is on the quality of accommodation provided to staff, many of whom may be recruited from the local community. “An often overlooked issue is how staff are looked after,” says Parker. “Guests should ask to see back-of-house facilities to hold the operator accountable.”

Other questions might be: does the safari operator use local companies for the procurement of goods and services such as food products and cleaning? Are they also involved in conservation or research work – for example, anti-poaching patrols or scientific projects? And are these very local, or larger in scope?

“Scale is an important issue,” says Parker. “There are huge economies of scale in conservation, and conservation works better in terms of contributing to functioning ecosystems at scale. Hence a lodge that supports efforts over a larger area is playing a more important role than a lodge that benefits a smaller area. That said, a lodge that supports a small area of high biodiversity importance is playing a hugely valuable role.”

Even small local projects can have a significant impact. “The direct contribution of camps and lodges might be relatively minimal,” adds Birnie, “but they have the capacity to act as an engine inspiring guests to support conservation or support local community development initiatives, which in turn foster greater support by local people for conservation.”

You can also make a difference with the choices you make before booking and during your trip. Consider visiting less-wellknown countries to distribute revenue more widely – Angola, Mozambique or Zimbabwe, perhaps. “In countries where conservation as a land use is under pressure, foreign exchange earnings from tourism confer is an increasingly popular option, for example, with lower rates, lush vegetation and rich birdlife.

Think about visiting community conservancies or private reserves as alternatives to the more popular national parks. The conservancies around Kenya’s Masai Mara offer exclusive experiences and fine wildlife sightings, as well as contributing to