ART & DESIGN DEPARTMENT SHEFFIELD HALLAM UNIVERSITY
SHEFFIELD INSTITUTE OF THE ARTS
2017/18 BA (HONS) Fashion Management and Communication
FINAL FASHION
PROJECT A BUSINESS PERSPECTIVE
SEMESTER 2
BA (HONS) FASHION MANAGEMENT & COMMUNICATION
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CONTENTS MO DULE R AT I O NALE
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MODULE DESCRIPTOR
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MODULE BRIEF
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MODULE PROCESS
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SUBMISSI O N DE TAIL S
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READING LIST
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A SSE SSMEN T DE TAIL S
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A SSESSMEN T MAT R IX
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TEACHING SCHEDULE
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STUDENT RESPONSIBILITIES
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AT T ENDANCE
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PAR T ICIPAT I ON
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H OW S TAFF WILL CO N TAC T
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STUDENT SUPPORT
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MO DULE S TAFF DE TAIL S
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MODULE RATIONALE HELLO
You will also be expected produce a professional e-portfolio/portfolio appropriate and you will be encouraged to explore alternative, internet-based,
Final Fashion Project module is devoted to the
methods of presenting your work. The content
development and completion of an individually
of this will be relevant to your intended career
negotiated project to allow the progression and
pathway and reflect awareness of appropriate
development of strengths and skills essential to
industry standards in your chosen field.
achieve success in your chosen career. You will
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Individual project management.
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Design research and analysis.
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Project development in workshops,
be expected to identify areas of investigation with sufficient complexity to satisfy the module outcomes.
studios and computer labs. •
Collaboration with subject specialists.
to you sustain a high level of commitment, subject
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Creative
focus and reflect upon the work accumulated
analysis and synthesis of ideas and knowledge.
The Final Fashion Project module challenges you
within the Fashion’s Future module and continue to apply new knowledge and developed skills to formulate your final outcome.
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through
the
Origination of personal management
and communication proposals and creative outcomes. •
During the project and at final submission stage
development
Design communication, exhibition and
presentation.
emphasis is placed upon the viability, industry relevance and market awareness of the outcomes. The fashion management, communication and design process should be thoroughly documented showing evidence of problem-solving, critical
ABOUT analysis and evaluation.
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N EG OT I AT E R E SE A R CH T R EN D A N A LYSI S G LO BA L FACI N G D ECI SI O N M A K I N G I N T ER PER S O N A L & N EG OT IAT I O N SK I L L S I N T EL L EC T UA L & CO M M U N I C AT I V E EN G AG E M EN T G EN ER AT E O R I G I N A L CO N CEP T S CO L L A B O R AT I O N
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MODULE BRIEF
CONTEXT
OVERVIEW As you embark on the final chapter in you SIA story, take the time to reflect on your individual journeys, the challenges you have overcome and the skills you have gained over the past two years. This final assignment is about you as a new fashion thinker, creator and practitioner and will help you to define your professional interests within the overarching fashion environment. Consider who you wish to become, a creative director? a brand manager? a fashion trend forecaster? – the future is open to new possibilities, new career options and new ways of working, therefore, this assignment will encourage you to examine the evolution of roles within the industry so that you may find your place within it.
This final assignment provides an invaluable opportunity for you to engage in a comprehensive investigation of an aspect of business practices and/or visual culture of interest to you. You will be encouraged to explore connections between your proposed study and the commercial viability of your concepts, thereby underpinning and consolidating your individual practice and providing augmentation of your understanding of the fashion industry landscape.
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Development of a new fashion publication (magazine/book/zine)
Your final fashion project will allow you to synthesise all your experiences on the course through the definition and execution of a negotiated, yet self-directed proposal, which was formulated during Fashion Futures. Your proposal will be the staring point for your broader research focus and must clearly communicate how you intend to employ your integrated learning in the context of fashion management, marketing and/or communication. Effectively, this negotiated study provides a framework through which you are able to demonstrate a capacity to practice your understanding of the particular contextual circumstances in which you operate.
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Development of a new fashion brand
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Re-launching/repositioning an existing label.
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Fashion documentary and/or film
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Curated exhibition
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Marketing communications campaign
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Strategic brand retail strategy to include store layout design
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Trend forecasting package
You will be expected to produce a professional portfolio, which could involve:
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MODULE BRIEF
SCENARIO
BA (HONS) FASHION MANAGEMENT & COMMUNICATION
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PROC B A
( H O N S )
F A S H I O N
M A N A G E M E N T
C O M M U N I C A T I O N
BA (HONS) FASHION MANAGEMENT & COMMUNICATION
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02.
RESEARCH
I D E AT E
You will be required to iden/fy and explore a wide range of primary and secondary research methods: field research, interviews, video recordings, personal observa/ons, books/trade journals, magazines, online resources, social media.. Your research porColio should evidence your ability to crea/vely explore and inves/gate ideas, theories and concepts by crossreferencing and analysing the research informa/on you have compiled.
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Research development is ul/mately the first step to responding crea/vely and innova/vely to the informa/on you have gathered whilst carrying out your inves/ga/ve research. Once you have generated a range of key research, you will explore a range of research deconstruc/on methods in order to cri/cally analyse your findings, visualise your data and begin the process of research explora/on and development. You will show evidence of your experiments, planning and trials, both within your research porColio and reflec/ve blogs. Types of experimenta/on could focus on photography techniques, shoot planning, storyboards, layout development and edi/ng skills.
CESS INDUCTION WEEK
2017/2018
INDUCTION WEEK
2017/2018
Process + Steps
03.
04.
You will develop a series of visual and wriIen outcomes, which should clearly reference your research and experimenta/on. Your ďŹ nal outcomes should be ďŹ t for purpose and suitable for the intended audience/consumer. You should demonstrate strong awareness of contemporary approaches to visual communica/on methods, presenta/on outcomes, and innova/ve composi/on skills.
You will present your outcomes in both physical and digital formats. This may be to a panel of industry experts, lectures, peers.
PRODUCTION
PRESENT
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SUBMISSION 12
ASSESSMENT EVIDENCE FOR SUBMISSION
Your portfolio is the key to your professional future, therefore, during your final assignment; you will amalgamate elements of your course within your portfolio (in both a digital and print format) that will clearly reflect your self-direct research and career aspirations. You will work towards developing the following:
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INDIVIDUAL RESEARCH AND DEVELOPMENT STRATEGY
You will critically evaluate which skills you have developed both professionally and personally and how it might have influenced your career aspirations. You will explore a range of career opportunities by looking at job profiles and you will develop your business awareness by exploring diverse market sectors and business opportunities. You will write a strategy plan of self-initiated projects to enhance your professional and personal profile: i.e. entering competitions, visiting exhibitions, networking by attending fashion events, contacting industry relevant practitioners who could potentially contribute to the validity of your research. Your research proposal and implementation plan will be communicated visually via a large-scale poster and presented to the team. This poster will act as the blueprint for your final fashion project, however, the primary responsibility for the implementation of the project is yours.
FINAL FASHION PROJECT
ASSESSMENT EVIDENCE
ASSESSMENT EVIDENCE
FOR SUBMISSION
KEY DE TAILS
FINAL FASHION PROJECT (Portfolio and
e-portfolio of Work to include research, visual and written outputs) You will develop your intended research focus and creative/business outputs, in negotiation with your tutors. Your individual targeted project will be dependent on your topic focus and individual proposals. You will need to research and execute your self-directed project in order to target the appropriate skillset for your professional aspirations. You will apply a high level of strategic and critical awareness of your research focus and the wider market environment, demonstrating your ability to mange the complexities of fashion management, marketing or communication practices and theories. Throughout your project, you will employ a diversity of media, techniques, methods, technologies and tools appropriate, to fashion management and communication, in order to realise your concepts and strategies accumulating in a professional, yet innovative, portfolio of work.
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PERSONAL BRANDING PACKAGE
Building a strong identify is key for any fashion practitier as it allows you to present a clear idea of who you are as a fashion professional, the skills your offer and your individual manifesto. As part of your professional development, you will be required to develop a personal branding strategy, together with a range of printed self-promotional products (CV, business cards, lookbooks etc.) designed in order to raise your professional profile and secure employment within the fashion and creative industries. Your e-portfolio will also be promoted across a range of online platforms, including (but not restricted to) Artsthread, individual websites, Instagram and Issuu.
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EXHIBITION
You will work as a team in the organisation and promotion of your graduate static show(s). You will apply more advanced CAD and analogue skills in the production of your portfolio of which will involve using a variety of specific fashion software for concept visualisation and to develop image manipulation techniques.
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MODULE READING LIST The focus of this module is on independent study and therefore it is expected that you will read extensively around the subject and identify sources for primary research. However, you will receive support and detailed advice on this in tutorial sessions. General module information will be provided via Blackboard.
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PUBLICATIONS//TRADE JOURNALS//WEB
Newspapers/trade journals WWD ///Drapers ///The Guardian /// Sunday Times Fashion///Lifestyle/ Arts/ Harpers Bazzar /// Vogue /// Elle ///Wallpaper /// Creative Review /// Independent Fashion Garage ///Tank /// 125 /// 10 /// Another /// Dazed /// Pop /// The Gentlewoman /// Purple /// Interview /// W /// Nylon /// Self Service /// Lula /// I-D ///Numero /// Wonderland
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SUBMISSION DETAILS
17.0 FINAL FASHION PROJECT
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05.18 @ 4pm FM&C STUDIO
The deadline for this assignment is 17/05/18. All assessment evidence for submission’ must be presented for assessment no later than 16:00. NB: It is essential you follow the guidelines above when submitting your work, demonstrating your awareness of professional approaches to the presentation of your work. - further details of both physical and online submission can be found on your module page. Please note, if you wish to request an extension, you may do so at MY STUDENT RECORD http://msr.shu.ac.uk under the ‘Extenuating Circumstances’ section. In the absence of an approved extension, you may submit your coursework up to 24 hours (one working day) after the original deadline date and time where there is not an approved extension, for a mark capped at the minimum pass mark BA (HONS) FASHION MANAGEMENT & COMMUNICATION
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ASSESSMENT MATRIX 18
FINAL FASHION PROJECT
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BA FASHION M&C
| LEVEL 6 SEMESTER 2 PLANNER
| ACADEMIC YEAR 2017/18
FINAL FASHION PROJECT ACADEMIC TUTORIALS NB: Please note that this plan may be subject to change, you will be informed well in advance of any changes via Blackboard WK
DATE
25
08.01.18
26
15.01.18
27
22.01/18
28
29.01.18
29
05.02.18
30
12.02.18
31
19.02.18
32
27.02.18
33
06.03.18
34
12.03.18
35
19.03.18
36 37
26.03.18 02.04.18
38
09.04.18
39
16.04.18
40
23.04.18
41
30.04.18
42
07.05.18
43
14.05.18
TUESDAY MODULE BRIEFING ASPECT COURT CG & NM 2-5pm
WEDNESDAY PROJECT IMPLEMENTATION PLAN ASPECT COURT PL 10am-1pm
PROJECT IMPLEMENTATION PLAN ASPECT COURT NM & CG 2-5pm
TUTORIALS ASPECT COURT 10am-11am
THURSDAY PROJECT IMPLEMENTATION PLAN WORKSHOP ASPECT COURT PL 10-5PM SELF-BRANDING WORKSHOP ASPECT COURT PL 10-5PM
Completion and printing of project implementation plan in preparation for presentation on Tuesday 15th Jan 25pm
Final project research
Creative inductions + London trip will be scheduled B – 2-5PM FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT CG 2-5pm FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT CG 2-5pm FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT (Check point 1) NM 2-5pm
FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT NM 2-5pm FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT NM 2-5pm FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT CG 2-5pm FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT NM 2-5pm
FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT BT & SD 10am-5pm FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT BT 10am-5pm FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT BT & TK 10am-5pm
Final project research
Final project research
Final project research Capitalise on feedback gained during check point 1.
INDEPENDENT STUDY BREAK FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT NM 10am-1pm 1:1 TUTORIALS SCHEDULE TBC ASPECT COURT CG 10am-1pm
1:1 TUTORIALS SCHEDULE TBC ASPECT COURT CG 10am-1pm
FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT SD & TK 10am-5pm FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT DK & BT 10am-5pm FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT SD & DK & TK 10am-5pm FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT SD & DK 10am-5pm
Final project development Test ideas
Final project development Testing ideas
Final project development Refining ideas
Final project development Refining ideas
EASTER BREAK – execution of creative elements FINAL FASHION PROJECT DEVELOPMENT ASPECT COURT CG & TK 2-5pm FINAL FASHION PROJECT FINAL FASHION PROJECT DEVELOPMENT DEVELOPMENT ASPECT COURT ASPECT COURT CG & NM PL 2-5pm 10am-1pm INDEPENDENT STUDY BREAK – all PORTFOLIO DEVELOPMENT/CURATION ASPECT COURT NM 2-5pm PORTFOLIO SURGERY SCHEDULED TIMESLOTS ASPECT COURT CG 2-5pm PORTFOLIO SURGERY SCHEDULED TIMESLOTS ASPECT COURT CG 2-5pm
PORTFOLIO DEVELOPMENT ASPECT COURT PL 10am-1pm
1:1 TUTORIALS SCHEDULE TBC ASPECT COURT CG 10am-1pm
FINAL FASHION PROJECT DEVELOPMENT Draft printing/editing & realisation ASPECT COURT DK & BT 10am-5pm FINAL FASHION PROJECT DEVELOPMENT Project Realisation ASPECT COURT DK & SD 10am-5pm work should be signed off and sent to print PORTFOLIO DEVELOPMENT DEVELOPMENT ASPECT COURT DK & BT 10am-5pm PORTFOLIO DEVELOPMENT DEVELOPMENT ASPECT COURT DK & SD 10am-5pm PRESENTATION/EXHIBITION ASPECT COURT Team 10am-5pm
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Independent activities
Portfolio development
Portfolio development
Portfolio finalisation and presentation prep. Hand in
STUDENT RESPONSIBILITIES
You will be required to take a high level of responsibility for your own learning throughout the assignment, steadily progressing towards student autonomy. During your SDS time you will need to make full use of the university wide resources and technical support facilities in order to actively engage with the subject matter and develop your skills and knowledge to the required standard as you progress through the course. Maintaining a good level of professionalism is a clear indication of your commitment towards both your studies and future goals. Please make the most of the opportunities available to you throughout this assignment, attend all timetabled sessions and do not hesitate to ask for clarification during briefing sessions if you do not understand what you are required to do. You must ensure that you arrive at least 10 minutes before the session starts, ready to begin at 10am. You must arrive prepared for your sessions (notepad, pen and art materials when relevant) If you are unable to attend a session, please ensure to inform Charlene Gallery: c.gallery@shu.ac.uk or via WhatsApp. It is your responsibility to catch up on work missed.
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LEARNING & TEACHING METHODS Students will be supported in their learning, to achieve the learning outcomes, in the following ways: briefing sessions, lectures/seminars and studio practice with individual and group guidance of marketing, management, branding and communication topics. Where appropriate the project may be research focused and the brief delivered in association with collaborative partners. Formative feedback is provided throughout the module and is primarily focused on helping you to reflect on and evaluate your work as it is progressing. It helps you consider the work you have already undertaken and how this may be developed and improved. It also helps you to plan how you will progress with your work. Summative feedback is provided at the end of the Task/s and also involves your tutor grading your work ASSESSMENT TEAM
in the form of work reviews and discussion will give you the opportunity to evaluate your own work, and that of your peers enabling you to act on formative, verbal feedback prior to the final submission of work for summative assessment. Regular formative feedback is provided at staged intervals to promote reflective learning and the development of specific skills and you will receive written summative feedback ASSESSMENT CRITERIA You must refer to the ‘Assessment criteria’ that accompanies this brief, which includes a comprehensive guidance on the assessment criteria for this particular task. ATTENDANCE The teaching sessions are a valuable opportunity for you to discuss your progress with your tutor and peers, they are carefully planned to help guide you through the assignment and therefore it is imperative that you make every effort to attend all timetabled teaching sessions where a register will be taken. If for some reason you are unable to attend a teaching session you must contact the module leader CHARLENE GALLERY via WhatsApp or Student Support on 0114 225 6947 or 0114 225 4670 to explain your reason for non-attendance. Failing this you can email Charlene Gallery at: c.gallery@shu.ac.uk.
FM
Your work will be assessment by Natalie McCreesh and Charlene Gallery. SUMMATIVE FEEDBACK OVERVIEW
Feedback will be provided during a one to one tutorial with Natalie McCreesh and Charlene Gallery 3 weeks after submission date. (date to be confirmed) individual appointments will be allocated closer to the date. Students will receive feedback on their performance in the following ways: Presentation of your work to peers and tutors
Please bear in mind that if you miss a session, for whatever reason, you will be expected to catch up with the work on your own, staff cannot repeat missed sessions.
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HOW STAFF WILL CONTACT YOU Staff will use announcements and WhatsApp to remind you of deadline reminders and room changes. Tutors will contact you using your university email address, so please check both Blackboard and your university emails regularly. YOUR PARTICIPATION ON THIS MODULE We refer to the scholarly level of participation as academic conversation, which entails a variety of things including academic conversation, articulation and presentation. Participation is interdependent with preparation for each week, which involves reading (highlighting, pagination post-its, margin notes, comments & questions, etc.), writing (posting to discussions, note-taking, outlining, questioning, defining, mapping, framing, summarizing, journaling, blogging, podcasting, exposition, etc.), organizing (documenting, labelling, ordering, archiving, filing, sequencing events, chronicling, etc.), reflecting (rethinking, reincorporating, remapping, analyzing, synthesizing, etc.), and speaking (discussing, podcasting, corresponding with peers, chat, etc.). One goal of preparation is to sustain increasingly sophis ticated academic conversations or engagement with the readings, course and peers. A second goal is to develop systematic approaches for engaging with the readings and your peers (i.e., developing reading, speaking, writing, organizing, and reflection form(at)s and styles that are effective).
STUDENT SUPPORT If you are experiencing any health or personal issues which are affecting your course, please contact Faculty Student Services. They can advise you of support services available to you within the University. Contact them by email at artanddesign@shu.ac.uk by phone on 0114 225 6947 or at the Faculty Student Services Helpdesk on the ground floor of the Head Post Office Building. If you wish to request an extension you can do so at My Student Record https://msr.shu.ac.uk under the ‘Extenuating Circumstances’ section.
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MODULE LECTURERS MODULE LEADER Charlene Gallery c.gallery@shu.ac.uk Digital fashion Fashion technology Visual communication Film Dr. Natalie McCreesh n.mccressh@shu.ac.uk Critical Studies Research Fashion history & theory Fashion marketing
Paul Luke p.luke@shu.ac.uk Visual Branding Fashion Communication Film Digital fashion
Sue Dillon s.dillon@shu.ac.uk Creative strategy Critical studies Contextual studies Research (GWF) FINAL FASHION PROJECT
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GUEST LECTURERS
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BEN TEW TOM KAYE BENJAMIN THAPA DAN KENYON TOM IVIN
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