UoM Class of 2020 FBT Graduate book by Dept. FBT

PORTFOLIO CLASS OF 2020 IO CLASS OF 2020 PORTFOL PORTFOLIO CLASS OF 2020 IO CLASS OF 2020 PORTFO PORTFOLIO CLASS OF 2020 LIO CLASS OF 2020 PORTFO PORTFOLIO CLASS OF 2020 LIO CLASS OF 2020 PORTFO PORTFOLIO CLASS OF 2020 O CLASS OF 2020 PORTFOL PORTFOLIO CLASS OF 2020 IO CLASS OF 2020 PORTFO PORTFOLIO CLASS OF 2020 LIO CLASS OF 2020 PORTFO PORTFOLIO CLASS OF 2020 1

Foreword â&#x20AC;&#x201D; Dr. Helen McCormick - Head of Education Fashion Business and Technology

Dear Graduate of Class of 2020 These challenging times have exposed great uncertainty and concern for all graduates. The world, retail industry and fashion business will now change as we move into a new era. It has been unpredictable and difficult but also innovative and inspiring and full of opportunity. What you have managed to achieve is truly exceptional given the circumstances, you are a generation that have shown great strength, courage and creativity, your knowledge, experience and passion towards digital solutions, sustainability, inclusivity and innovation has been showcased within the incredible work that has been created within the Final Projects. These ideas and skills are valuable and valued and exactly what the industry needs now more than ever As you move forward and start to think about the next steps of your chapter, whatever that is, be authentic and true to yourselves, you have a powerful voice; these last few months have been incredibly difficult but this added resilience and determination that you have needed to complete your final year will make you an exemplary graduate for the fashion industry. Wishing you the very best of luck in your next ventures.

Helen McCormick

“BE AUTHENTIC AND TRUE TO YOURSELVES, YOU HAVE A POWERFUL VOICE; THESE LAST FEW MONTHS HAVE BEEN INCREDIBLY DIFFICULT BUT THIS ADDED RESILIENCE AND DETERMINATION THAT YOU HAVE NEEDED TO COMPLETE YOUR FINAL YEAR WILL MAKE YOU AN EXEMPLARY GRADUATE FOR THE FASHION INDUSTRY.”

On behalf of the Fashion, Business and Technology programme team, I would like to take this opportunity to congratulate our Class of 2020. You are dynamic graduates with outstanding academic and industry skills that give you the ability to deliver exceptional professionalism.

Rachel Parker-Strak Director of Undergraduate Studies - Fashion Business and Technology

@uom_mecd

The knowledge and experience that you have gained from the eclectic collaboration of units within the programme you have studied makes you distinct within the fashion industry. Remember you are the only Bachelor of Science for Fashion Business and Technology programmes, you will stand out for a reason, be proud of that youâ&#x20AC;&#x2122;re a leader. Reminiscing about your time at University of Manchester will highlight experiences that will make you smile. The hybrid mix of creative, technical, scientific and business core units that make up your programmes gave you the underpinning background that support the specialist knowledge that differentiates you from other fashion graduates.

During your 2nd year the discipline specific studies and your chosen optional units have personalised your educational experience. This too supported your final year which enhanced your higher-level strategic thinking and enabled you to specialise your Final Projects that showcased your specific interests and talents. Some of you spent some time away either in industry for a year or studying abroad, some of you engaged within the Stellify programme and other work experience opportunities and some of you supported others volunteering within the university, locally or globally. All these experiences have enhanced your employability competence and transferable skills.

Your final semester has developed your resilience which is good preparation for industry, in your career things wont always go to plan and you will have to adapt quickly. This challenging experience has enabled you to gain skills and attributes that give you a competitive edge and in many cases, you have found that you can be incredibly resourceful. The programme teaching team offer their warmest congratulations to our graduates and applaud their hard work and commitment. We wish the class of 2020 all the very best success and happiness in their future careers. We have seen some incredible work delivered during this time and are immensely proud of your achievements, you are extraordinary special and talented graduates of 2020.

Rachel Parker-Strak

It’s been wonderful to have taught you from 1st to final year and see how far each individual has come. The debates and discussions were filled with passion, which made every lecture different and fascinating! Wishing you all the best in the future!

Claudia Henninger

This year has been an exciting year to supervise BP projects. We have seen many innovative and inspiring business ideas and with an ever growing emphasis on sustainability and social responsibility, students’ this year delivered on this front to an exceptional level. I will remember the hard work you made in developing your Christmas market ideas and you should be proud to have achieved so much in such a short space of time.

Paul Cowell

Well to you the Class of 2020, what a final year you have had! You should all be so very proud of what you have achieved during such a difficult final semester at the University! It has been an absolute pleasure in watching you all grow from your time entering the first year to your graduation. Keep an open mind for your future. Remember your career is a journey which will take twists and turns to your final destination. Take opportunities as they arise as these can sometimes lead you to your dream in a way you didn’t expect. I am excited to keep in touch with you to see your next steps and your journey as it progresses. Congratulations to each and every one of you!

Rachel Studd

Gianpaolo Vignali

FBT TEAM WANTS TO SAY...

‘My wish for you is that the suc-

cessful part of your journey you have just completed is just one small step on the ladder of success that will be, albeit with ups and downs along the way, an upward trajectory towards the goals you have set yourself. I feel privileged that I have had the opportunity to have played a very small part in your journey. Always remember to NEVER STOP BELIEVING’

I have really enjoyed teaching you over the last few years and wish you all the very best for the future whatever that may hold. You have been through the toughest and strangest of times but it will end. Keep going, keep in touch, join us on linkedin!

Marta Blazquez Cano

The sense of achievement when you graduate will always be very special, University is a special time in your life and It has been a pleasure to get to know you all. I wish you all the best in the Fashion Industry and enjoy your life with your family and friends. Keep in touch and let us know how you are getting on !!

Jo Cartwright

Jack Coffin

Lisa Taylor

It has been a pleasure to teach the students of 19/20. I was impressed from the very beginning of the semester. The Business Project ideas were innovative and socially responsible, renewing my faith that the new generation of business leaders will be able to address the important issues of our time. In Strategic Marketing your critical thinking and creativity shone through even in the first few sessions - and I was not disappointed when the final assignments came in. Despite the disruption of 2020, you have all demonstrated your resilience, flexibility, and ambition. Your future employers (or employees) will be lucky to have you, so you should be very proud of yourselves. We all are!

â&#x20AC;&#x2DC;It was great to teach you in your second year and have great discussions about fashion and branding. I really hope you can apply everything you learnt in your future roles in industry. Good luck and please keep in touch!â&#x20AC;?

I really enjoyed teaching you digital marketing and Omni channel in semester 1. Your ideas and enthusiasm for the future of e-commerce was really exciting. I wish you all the best of luck in the future and please keep in touch.

“Best of luck to you all, it was an honour and a pleasure to help you in year 1 and 2 to become what you are now.”

Simeon Gill

Huge congratulations on completely your degree! You’ve all done fantastically well and I hope you enjoy celebrating your success with your friends and families over the summer! It’s been an absolute pleasure to have taught so many of you over the last 3-4 years and I wish you all every success in your future careers, whatever they may be. Do keep in touch and update us on how you’re getting on via platforms like LinkedIn! You’ll always be welcome back here in Fashion Business & Technology and we look forward to seeing you make your mark in the fashion industry!

Delia Vazquez

Patsy Perry

Rosy Boardman

It was my pleasure to accompany you on the Paris PV and Milan field trips! Congratulations on your achievements and all the best for the next stage of your life after uni and your future career!

Steve Hayes

A BIG CONGRATULATION!

Well done on your achievements and good luck in taking forward your knowledge and skills to shape the future.

Congratulations Class of 2020! No matter what the future holds for you all, be proud of yourselves, your resilience, and your ability to adapt to extreme circumstances! I am so proud of you all and know you will do well in your future endeavours! Now, go out and be the change the fashion industry so desperately needs!

Barbara Waters

Kristina Brubacher

Amy Benstead

Daniella Ryding To the class of 2020. You are amazing; you are important; you are unique, and you are special. Go onto pastures new and thrive! It has been a pleasure to teach all of you, and I hope we can keep in touch through LinkedIn. My warmest best wishes for the future.

Congratulations! It has been a pleasure to teach you and see you develop over the past few years! Thank you also to those of you that have been PASS leaders/coordinators during your degree. Good luck in your future career- aim high! If you get the opportunity, I would recommend gaining industry experience in another country! Keep in touch.

â&#x20AC;&#x153;Congratulations to everyone in the class of 2020! It was a pleasure to meet you this year and great to see how passionate you are about sustainability and CSR in the fashion industry. Wishing you all the best of luck in your future careers!â&#x20AC;?

PORTFOLIO CLASS OF 2020 IO CLASS OF 2020 PORTFOL PORTFOLIO CLASS OF 2020 LIO CLASS OF 2020 PORTFO PORTFOLIO CLASS OF 2020 LIO CLASS OF 2020 PORTFO PORTFOLIO CLASS OF 2020 OLIO CLASS OF 2020 PORTFO PORTFOLIO CLASS OF 2020 IO CLASS OF 2020 PORTFOL PORTFOLIO CLASS OF 2020 LIO CLASS OF 2020 PORTFO PORTFOLIO CLASS OF 2020 LIO CLASS OF 2020 PORTFO PORTFOLIO CLASS OF 2020 10

0 PORTFOLIO CLASS OF 202 LIO CLASS OF 2020 PORTFO 0 PORTFOLIO CLASS OF 202 OLIO CLASS OF 2020 PORTF 0 PORTFOLIO CLASS OF 202 OLIO CLASS OF 2020 PORTF 0 PORTFOLIO CLASS OF 202 OLIO CLASS OF 2020 PORT 0 PORTFOLIO CLASS OF 202 LIO CLASS OF 2020 PORTFO 0 PORTFOLIO CLASS OF 202 OLIO CLASS OF 2020 PORTF 0 PORTFOLIO CLASS OF 202 OLIO CLASS OF 2020 PORTF 0 PORTFOLIO CLASS OF 202 11

BSc. FASHION MARKETING

P32

Amber Clark P124

Richard Ambrosi

P66

Freya Marshall P138

Steffi Corporal

CLASS OF 2020

P102

P70

Gelline Lapore P72

Hannah Mccreery P140

‘What Manchester does today, the world does tomorrow’

Roy Walters

Leanne Parry

Tianli Li

ull A/W

0 chosen as a key trend 19/2 has been and the

P152

P154 Garberdine

Plush Upholstery

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Wool

Cotton Corduroy

Wider shoulder line

Wenjia Enlarged Suncollars

Ying Instagram worthy photo: Chen P128

P104

Yingxian Ye P26

High-rise waist

Loose wide-leg silhouette

A-line silhouette

Fluid silhouette

Frayed hem

Lilia Krauser

Rose De Saint-Michel

Abigail Poole

P. 73

P160

P78

Qinyi Lu

Zhiqin Song

Hongke Lou

T H E D E PA R T M E N T O F FA S H I O N , B U S I N E S S & T E C H N O L O G Y

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BSc. FASHION MARKETING

With Industrial Experience

BSc. FASHION MARKETING

CLASS OF 2020

P134 P86

Siqi Yu Jiayi Xu

P30

Alice Franklin

P90

Kate Lynch P46

Cicely Rodger

P42

Brooke Sullivan

‘This is the Place’ Tony Walsh

Rosanna Saxby P106

Click on profile to navigate to page

Lucy Lambert

T H E D E PA R T M E N T O F FA S H I O N , B U S I N E S S & T E C H N O L O G Y

P126

‘And they left us a spirit, they left us a vibe The Mancunian Way to survive and to thrive And to work and to build, to connect and create and Greater Manchester’s greatness is keeping it great.’

BSc. FASHION MANAGEMENT

P114

Miao Xu P28

CLASS OF 2020

Marco Albini P54

Ali Al Alyawi

P110

Eleonore Meninguad

Click on profile to navigate to page

P132

Seoyoung Ahn P60

Fatima Ahmed

With Industrial Experience

BSc. FASHION MANAGEMENT

Doves ‘Northenden’

P56

P58

Emmanuella Morsi

Estelle Johnson

P108

P122

Lydia Keen

Rebecca Johnson

T H E D E PA R T M E N T O F FA S H I O N , B U S I N E S S & T E C H N O L O G Y

‘That’s just the way we do things here/ The day dies down not a moment too soon/ Under the Northenden afternoon’

BSc. FASHION BUYING & MERCHANDISING CLASS OF 2020 18

P24

P48

P142

Abigail Gwyther

Deborah Adeniyi

Victoria Bailey

P68

P98

P52

Gabrielle French

Lan Yu

Eleanor Milligan

P112

P50

P92

Melissa Waring

Eleanor Lesbirel

Katie Craxton

P148

P82

Kelly O’Mahony

Xunyao Liu

Isobel Mcgann

‘Fashion is very important. It is life-enhancing and, like everything that gives pleasure, It is worth doing well.’ Dame Vivienne Westwood

T H E D E PA R T M E N T O F FA S H I O N , B U S I N E S S & T E C H N O L O G Y

P94

With Industrial Experience

BSc. FASHION BUYING & MERCHANDISING CLASS OF 2020 20

P38

P44

P74

Ayda Ezatpour

Caitie Kennedy

Hanya Wadee

P62

P88

P100

Francesca Grocott

Jordan Lancaster

Laura Baker

P40

P36

P136

Bridget Nzenwa

Annie Saunders

Sophie Daniel

P116 1.1 Introduction

P64

Jessica Palmer

Francesca Moore

be an appropriate strategy for &Other Stories to introduce in Spring/Summer 2021. & Other Stories currently offer underwear and a limited loungewear collection but as consumer spending on nightwear/loungewear increases, it is crucial they expand their offerings to meet demand.

Luxury sleepwear has seen a huge rise in sales that reveals the changing mindset of the modern shopper (Drapers, 2020), however this has not been reflected by fast fashion retailers and the category of sleepwear has been paid little attention to in that market (Edited, 2018). The lack of popularity of nightwear from fast fashion retailers should be seen as an opportunity for &OS to achieve a competitive advantage in an untapped market for consumers that seek fashion lead products.

Qi (Effe) He

With Study Abroad

acy of social media has seen users open up their private spaces that is gripping consumers today, influencing the need to remain on trend and invest in clothing worn in the home (Edited, 2018). Nightwear/loungewear is expected to grow by 39% in the next five years and is one of the fasted growing non-core sectors in the clothing industry (Mintel, 2018), demonstrating that a nightwear range will

&Other Stories 5

P34

P76

P130

Aimee Bagley

Hollie Spencer

Sarah Campbell

Click on profile to navigate to page

T H E D E PA R T M E N T O F FA S H I O N , B U S I N E S S & T E C H N O L O G Y

P84

BSc. FASHION TECHNOLOGY

P80

P120

Hongyu Zhou

P150

Qiying Fei

Yiming Xu

P158

P96

P146

YiYi Yang

Kexin Yu

Xinyi Lu

Yirong Wang

Textile Science Technology

CLASS OF 2020

P156

Click on profile to navigate to page

We are shaking and waking and breaking indifference We are quaking and taking and making a difference We are working observing recording researching Wherein we’re conferring subverting referring We’re counting the minutes the moments the loss Redressing the balance addressing the cost We are citing and fighting it’s all in the writing The spark is igniting in dark we are lightening We are breaking the brackets the fact is the planet’s In rackets and rackets of rackets in brackets The systems the victims the damning the scamming The biased predicting the beating and banning The skills we exchange the breaking of chains The actions sustained the makers of change To relentless censors the damned and defenceless Our words are the action the louder reaction When no one is listening we hear When heads turn away we volunteer We work we stand tall we rise up to be counted We climb mountains We are shaking and waking and breaking indifference We are quaking and taking and making a difference Lemn Sissay MBE. Chancellor of The University of Manchester

T H E D E PA R T M E N T O F FA S H I O N , B U S I N E S S & T E C H N O L O G Y

Making a Difference (a poem to be read aloud)

ABIGAIL GWYTHER B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G 24

For my final year Buying Strategy module, I have created and developed an activewear collection for Zara to launch. I believe this is an appropriate direction for Zara to take to maintain their position within a developing market, where rival brands are offering wider product assortments to consumers. Activewear is a key trend explored by other retailers, and without expanding to offer consumers these products, Zara could be at risk of losing their competitive advantage. The inspiration behind Zara Athlete stems from my own desire to access affordable sportswear that reflects elements of current trends, whilst also holding the ability to transcend seasons. Perceptual maps illustrated these requirements as being a gap in the market, of which Zara Athlete fulfills. My future aspiration is to become a Buyer and I am therefore currently seeking a job as a Buyers Admin Assistant.

Email: abigailcgwyther@gmail.com LinkedIn: in/abigailgwyther

B U Y I N G S T R AT E G Y

ABIGAIL POOLE B S c . FA S H I O N M A R K E T I N G 26

As a graduate of Fashion Marketing at the university of Manchester I have gained invaluable knowledge which I will take with me along my career journey. Whilst studying at university I volunteered to work at The Cheshire Fashion Week event which is where my love for events began. Fashion related event planning and management is what I wish to pursue which is why I decided to develop a strategic marketing plan based on events. My chosen piece of work displays my strategic brand development project which focused on building brand oyalty through pop-up events. I enjoyed creating this piece of work as it helped me gain a greater insight to how events impact their audience and the stages in which are essential in planning and managing a successful event.

S T R AT E G I C M A R K E T I N G

Email: abbierosepoole@gmail.com

Linkedin: Abigail Poole

Instagram: abirosepoole

Subscribe for updates: https://rb.gy/kp0a8c

Product Hunt -

Linkedin: l/in/alialalyawi/

ALI AL ALYAWI B S c . FA S H I O N M A N A G E M E N T 28

Fascult is a fashion social network. For my business project and beyond, I decided to tackle fashionâ&#x20AC;&#x2122;s lack of digital literacy by developing a medium to experience fashion in a new and exciting form â&#x20AC;&#x201C; completely reinventing and reimagining how the fashion-conscious consumer engages with brands and influencers.

BUSI N E S S PROJEC T

community

ALICE FRANKLIN

This pop up store design was taken from my international expansion strategy report. This consisted of a strategic plan, where I suggested that the sustainable fashion brand People Tree, should grow the business by entering the UAE. My vision for the strategy was: “To inspire a new generation of ethical fashion consumers in the UAE, where value is sought in supporting people and the planet.”

B S c . FA S H I O N M A R K E T I N G with Industrial Experience

After graduation I’d like to build on my creative skills in a marketing role for a fashion brand.

I particularly enjoy PR; inspired by a press office internship at Monsoon/ Accessorize a couple of years ago, I’d love to go into PR. In addition, after two years working in workwear textiles, this has opened my eyes to opportunities beyond fashion!

Email: alicephoebefranklin@gmail.com Linkedin: /in/alice-franklin-664a60a8

S T R AT E G I C M A R K E T I N G

Ethical

AMBER CLARK B S c . FA S H I O N M A R K E T I N G

Email: ambervclark@gmail.com

My intention would then be to gain a job in a fashion company and work my way up while building my own business on the side. My dream would be to have my own high-end fashion brand.

Linkedin: /in/amber-clark-341694151/

I would love to gain some more experience in the industry to decide which aspect of Fashion business I enjoy the most as I didnâ&#x20AC;&#x2122;t take a placement year.

Instagram: @ambervictoriac

The inspiration behind my project was driven from my love for athleisure, as I am an avid gym lover, who loves to wear a mixture of designer items and streetwear. Our group chose to use Puma, as although we all were aware of the brand, all of us would opt for Nike or Adidas rather than them and decided to create strategies to improve their attractiveness.

FA S H I O N P R OJ E C T

Athleisure

AIMEE BAGLEY B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience 34

Since 2019, there has been a huge rise in demand for affordable, trend led bridalwear, therefore for my Buying Strategy project, I created a bridalwear capsule for Next. The bridalwear capsule is something no other competitor offers, creating a collection with a unique selling point. The capsule is heavily influenced by the SS21 Homespun trend, revolving around the #NewFemininity, making it perfect for high summer occasion and bridalwear. Research shows the modern bride is less concerned with the traditional white wedding dress, thus the bridalwear capsule includes floral patterns, brighter colourways and a much wider product assortment. Since graduating, I have been offered a Buyerâ&#x20AC;&#x2122;s Assistant role at ASOS, where I completed my 12 month placement. Dream Job: Buying Director (Dream Big, Aim High) I will also continue to grow my personal blog on Instagram. Throughout my time at University I have been a brand ambassador for Boohoo, NastyGal and Shein, where I look to grow these relationships gaining further industry contacts.

E-mail: aimeejane@btinternet.com LinkedIn: Aimee Bagley Instagram: aimee_bagley

B U Y I N G S T R AT E G Y

ANNIE SAUNDERS B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience

For my Buying Strategy project, I have developed a multi-phased activewear line for Zara. With the increasing shift towards activewear being worn in women’s everyday lives; whether it be for exercising, or attaining a ‘sporty’ look, it is a necessary line extension for Zara to further cement their dominance in the high street market. The range has taken inspiration from future trends, catwalks and activewear brands to create a well-rounded range whilst offering

ACTIVE

Zara Activewear AW 20/21

fashionable pieces and basics to meet the needs/desires of a wide range of consumers; which is one of Zara’s core strengths in their product lines.

After graduation my goal is to work within a buying team for a womenswear retailer, as my previous experience at H&M head office and my learnings of the industry from UoM has taught me how enriching and exciting the world of buying is!

B U Y I N G S T R AT E G Y Email: Anniesaunders97@gmail.com

AYDA EZATPOUR B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience

Working in the plus-size industry whilst on placement opened my eyes to the many opportunities this market holds. After extensive research it became apparent that this under-served consumer group, just like any other consumer wants to wear the latest fashion. I focused on Forever 21, as they previously operated in the UK, but failed to adapt to changing times therefore lost market share. The project surrounds the re-launch of the brand back into the UK market with focus on a new plus-size collection that has been influenced through catwalk inspired trends, to improve their fashionability and previously damaged brand perception. After graduation, I am eager to start working back in the buying industry after gaining useful experience on my placement year. I want to continue developing the skills I have

acquired in the hope of progression within my role. My degree has provided me with the knowledge required and I am now ready to apply this within the workplace and fulfil my goal of becoming a buyer.

Email: aezatpour@yahoo.com LinkedIn: /in/ayda-ezatpour-788556150/

B U Y I N G S T R AT E G Y

Inclusive

BRIDGET NZENWA B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience

INCLUSIVE

Continuing the notion of diversity and inclusion, my final fashion project conceptualises a magazine pitch for Topshop’s sub brand ‘Boutique’. The publication itself, aims to reignite brand love for the original Topshop consumer (25+). Driving societies conversations forward, the magazine will provide a comprehensive snapshot of the macro trends of the moment.

Email: bridget.sissons@gmail.com

Linkedin: /in/bridget-nzenwa-604601102/?originalSubdomain=uk

Inspired by my late Grandmother, my concluding Buying Project considers a range extension strategy for Uniqlo. Uniqlo Gold seeks to enhance quality of life for women living with Dementia. The developed collection - supported by merchandising and technical plans addresses the target consumer’s complex physiological and heterogenous needs. In turn, developing a niche competitive advantage for the brand.

Going forward I hope to find a pathway that will allow me to use fashion as a medium to support society and the world around us.

B U YI N G / FA S H I O N P R OJ E C T

BROOKE SULLIVAN

Brand Identity and Design for Honest Threads by Hollister

Email: brookeasullivan1@gmail.com

Linkedin: /in/brooke-sullivan-376069102/

Instagram: wearejuiced

After my 3 years at University and a year-long placement at The Walt Disney Company, working as a Creative intern for the Regional Consumer Products team, I am aspiring to work as a graphic designer. I have recently designed my own lifestyle blog named Juiced. It is an outlook for me to demonstrate my passions in beauty, fashion and wellness, as well as giving me the opportunity to enhance my graphic design and social media capabilities.

Personal blog: www.wearejuiced.com

B S c . FA S H I O N M A R K E T I N G with Industrial Experience

This work is an outcome of my fashion project journey, whereby my group identified a new sustainable sub-brand for Hollister named Honest Threads. This is a womenswear activewear range that exists alongside Hollister. My project involved creating the brand identity and vision of the brand through a logo design, tagline, branding colours, identifiable symbols, graphics and a website landing page mock-up.

1.0

LOGO DESIGN

ACTIVE TODAY

SECONDARY LOGO

2.0

SYMBOL AND TAGLINE

active today for a better tomorrow

3.0

CORE AND SECONDARY COLOURS

CORE BRAND COLOURS C M Y K

91 62 43 38

C 47 M 23 Y 28 K 0

C 17 M 33 Y 32 K 4

C M Y K

FA S H I O N P R OJ E C T

EST 2020

SECONDARY BRAND COLOURS C 16 M 32 Y 38 K 4

3 1 9 0

22 45 49 11

CAITIE KENNEDY S/S 21 trend ‘Homespun’ gave insight on how to create a versatile range whilst staying passionate to minimalism, sustainability and longevity of Zara Plus’ products. This project helped develop knowledge into my future in Buying with the Fashion industry.

Email: caitiekennedy@hotmail.com

B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience

The new proposed strategy enables Zara to fulfil a gap in the plus-size market by offering trend-driven, affordable clothing. Developed through wide trend research and translation, the range focused on styling, colours, details, prints, fabrics and silhouettes. Linkedln: caitie-kennedy-7b771412a

In response to the fashion industry’s need for expansion into the plus-size market, I developed a new range for leading womenswear brand, Zara for my Strategic Buying project. From Zara’s core values, the range incorporates a new sizing system and merchandising strategy, whilst incorporating external and internal analysis.

B U Y I N G S T R AT E G Y

Plus-Size

CICELY RODGER B S c . FA S H I O N M A R K E T I N G with Industrial Experience

Email: cicely.r1@gmail.com

‘The Collective’ covers content around fashion, sustainability, health and fitness, with content being created both in-house and outsourced to Hollister’s influencer community. My project featured the launch of a sustainable athleisure brand, ‘Honest Threads’, which was a central theme throughout all of our projects as a group. The inspiration for this project came from publications such as Women’s Health, and ASOS’ Style Feed. The publication is supported by ‘customer-centric’ marketing communications that will allow a twoway dialogue between the brand and its consumers.

Instagram: cicelyrodger_

For my fashion project, I focused on re-engaging Hollister’s consumers through an instore magazine and online blog, called ‘The Collective’. This publication aimed to increase Hollister’s Brand Equity through creating a dialogue around topics and issues that are of increasing importance to its target market, whilst creating a point of difference in an increasingly saturated market by championing its ‘cali’ roots.

FA S H I O N P R OJ E C T

Collective

DEBORAH ADENIYI B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G

In the future, I hope to use my creative flair and analytical skills to make an impact in the fashion buying sector.

Email: deborah.aden@gmail.com

Throughout the project, I aimed to ensure that Savage X Fentyâ&#x20AC;&#x2122;s brand essence was evident in every single piece through infusing signature print, colour story and branding. Furthermore, there was a significant focus on ensuring that silhouettes and cuts were complimentary to a large number of shapes and sizes to address the lack of consideration within the industry, for body types that do not fit â&#x20AC;&#x153;societal normsâ&#x20AC;?.

Linkedin: deborah-adeniyi-46725a134

My project responds to the intensive growth of the athleisure market within the fashion industry. Savage X Fenty will launch Fuego X Fenty, an athleisure brand aimed at female-identifying individuals. I demonstrated my knowledge of range planning, sourcing and merchandising to create a range that addresses critical external and internal factors while centring the Savage X Fenty consumer and brand ethos in the deveopment stages.

B U Y I N G S T R AT E G Y

Inclusive

ELEANOR LESBIREL B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G

Email: ellielesbirel@hotmail.co.uk

Linkedin: in/eleanor-lesbirel

For my Buying Strategy project I created an athleisure capsule collection for the famous British heritage brand, AllSaints. I developed a multi-purpose collection that aligns with the gritty urban aesthetic of AllSaints. Consumers seek functionality and fashionability, therefore with my â&#x20AC;&#x2DC;New Yorkerâ&#x20AC;&#x2122; collection I wanted to meet these needs and saw an opportunity to incorporate streetwear and activewear into a traditionally punk brand. The colour-palette is muted and wearable including a spin on traditional leopard print, focusing on dark tones. An emphasis was made on the unusual trims such as the double zip gilet and reflective tape joggers and catsuit. The fabrics are innovative with moisture wicking and shaping properties, allowing the garments to be worn for all occasions.

B U Y I N G S T R AT E G Y

Functionality

ELEANOR MILLIGAN B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G

I really enjoy the product development process, interpreting trends into ranges that reflect the brand and target audience. I am interested in the areas of fashion buying, product development, UX and UI design and graphic design. In the future I would like to work with a forward thinking brand that encourages creativity and acknowledges the importance of sustainability and social justice issues within its business operations.

Email: eleanor.milligan@hotmail.co.uk

Topshop App development For the â&#x20AC;&#x2DC;Fashion Projectâ&#x20AC;&#x2122; I recommended some improvements for the Topshop App to better cater to user needs. I redesigned and improved various UX and UI features within the app such as customer reviews, integrating instagram user generated content and more customization within the wish list functions.

FA S H I O N P R OJ E C T

Application

ELEONORE MENINGAUD

Email: eleonoremeningaud@hotmail.com

I am interested in learning more about branding and art direction, in order to enter the industry with a strong cultural awareness.

Linkedln: ElĂŠonore Meningaud

My future aspiration is to master in Luxury Brand Management in Florence. Later on, I would like to enter the fashion luxury industry. Instagram: eleonoremng

B S c . FA S H I O N M A N A G E M E N T

I have chosen various pieces of work from the three years I have spent studying my bachelor. In Fashion Management, I have enjoyed working engaging in creative work and questioning fashion retail practices.

B U Y I N G S T R AT E G Y

EMMANUELLA MORSI B S c . FA S H I O N M A N A G E M E N T with Industrial Experience 56

She recently completed a year placement as PUMA’s Global Creative Direction & Design intern in Germany as part of her BSC Fashion Management studies. Catastrophic amounts of post-consumer waste is the reality of modern disposable fashion. Her Technology Project research, Circular Fashion Innovation, aimed to challenge this through developing a circular system that repurposes waste substances from Unilever and other

CIRCULAR

Emma Morsi is an award-winning multidisciplinary producer and a non-executive director of Rising Arts Agency.

waste 3D-printed materials into a new functional material. The investigation led to generating a sustainable waste management business model. Herself and her project partner were two of very few undergraduates amongst professors, researchers and industry leaders who received the University’s Better Worlds funding for their projects’ aimed at finding innovative solutions to the world’s social and sustainable challenges. Once graduated, she will start her role as a brand communications executive and aspires to lead on culturally impactful campaigns.

TECH NOLOGY PROJEC T

Email: ebm@emmablakemorsi.co.uk Website: www.emmablakemorsi.co.uk Linkedin: www.linkedin.com/in/blakemorsi Instagram: @blakemorsi

ESTELLE JOHNSON B S c . FA S H I O N M A N A G E M E N T with Industrial Experience

Email: estellejohnson1998@gmail.com

I intend to enter the Product Development and Buying sector after graduation. After undertaking a year as a Product Developer, I developed a passion for this and believe this is an area which I excel in.

Linkedin: /in/estelle-johnson98/

For my Product Development module, I produced a trend board, trend analysis and range plan developed for Whistles from the AW18/19 â&#x20AC;&#x2DC;The Thinkerâ&#x20AC;&#x2122; edit derived from WGSN. This displays the process of trend translation into garments using up and coming trends displayed on a worldwide platform. Additionally, being part of a start up business in my Final Year allowed me to explore Merchandising concepts including stock and sales predictions using trend predictions to support my decisions.

FA S H I O N P R O D U C T D E V E LO P M E N T

TAILORING

FATIMA AHMED B S c . FA S H I O N M A N A G E M E N T

Email: fatimaahmed1298@gmail.com

Linkedin: /fatima-ahmed-profile

Instagram: @phaaaats

I really wanted to give GUESS a rebrand with a new logo as I felt the brand was out dated and needed a new look. I created an ad campaign (target market 16-25) that would create some excitement and exposure. I incorporated middle-eastern and Muslim influencers as Saudi Arabia is an emerging market for fashion. The aim of the campaign was to express that diversity is a core value for the brand and to engage with consumers with the hash tag â&#x20AC;&#x153;EVERYBODYINGUESSâ&#x20AC;?. I would like further venture in social media marketing or pursue a business operations role. My long term goal is to create a luxury brand that showcases diversity and authenticity. Throughout my university career I have also been pursuing a model career which I want to advance in.

D I G I TA L B R A N D I N G

MINIMAL

FRANCESCA GROCOTT B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience

Email: Francesca.Grocott@gmail.com

Redefining Topshop – An amalgamation of personal interest in sustainability, acquired skills in product development and recognition of critical need to redefine sustainable fashion has inspired the direction of this project. The strategy pursues environmental sustainability through a multi-dimensional approach to product development; the philosophy of ‘Buy Less, Buy Better’. These notions address designing for both longevity of use and environmental impact reduction respectively. Accordingly, implementation intends to establish an authentic commitment to sustainable fashion, redefining Topshop’s brand equity and

radically diversifying fro current market position tion exhibits a conside to design with a minim ic. Minimalistic design ephemeral lifecycle of tr considered approach per design with reduced env pact. Consequently, fulf objectives; consumption conscious consumerism.

Going forward, I aspire to wards change in the ind out my future career in drive fashion towards and inclusive future.

FA S H I O N P R OJ E C T

om the brandâ&#x20AC;&#x2122;s ning. Visualisaered approach malist aestheteliminates the rends, whilst a rmits a â&#x20AC;&#x2DC;betterâ&#x20AC;&#x2122; vironmental imfilling strategic n reduction and .

o contribute todustry throughan attempt to a sustainable 63

2.21 PHASE TWO: RANGE PLAN

FRANCESCA MOORE B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience

E-mail: francesca.moore98@gmail.com

The company implements numerous sustainability initiatives into their supply chain (see @ganni.lab on Instagram), however, the continued use of animal-derived materials within their collections posed strong concerns regarding animal welfare. My project aimed to expose the issue of animal exploitation within the fashion industry and, therefore, I researched high-quality alternatives to leather, silk, and wool. It was very encouraging to learn about new fabric developments such as Desserto, PiĂąatex, and MicroSilk.

Instagram: @franmoorefoto

Inspired by Scandinavian design, I chose to orientate my project around GANNI, a Copenhagen-based brand. Developing a growth strategy for the UK market, it was pivotal I understand and acknowledged the rise of the conscious consumer when developing the SS21 range.

LinkedIn: /francescanaomimoore

B U Y I N G S T R AT E G Y

VE-GANNI

FREYA MARSHALL B S c . FA S H I O N M A R K E T I N G

SUSTAINABLE

With sustainability becoming a popular buzzword in the retail industry, myself and my business project group developed Panda. An environmentally-friendly toiletries brand, developed with the focus of minimising single-use waste in our daily routines and educating our customers on the importance of sustainability. As a team, we settled on the brand name Panda, as our reusable face pads are made from a bamboo cotton blend and designed to â&#x20AC;&#x2DC;wipe away your panda eyesâ&#x20AC;&#x2122;. During the logo development process, I wanted to keep the focus on black and white design as these colourings are associated with pandas. The final design shows a pandas face with its eyes peeking over the paws, designed to resemble make-up removal. This logo forms an important part of our brand image and is used consistently on our social media, website and packaging.

BUSI N E S S PROJEC T

Email: freyammarshall15@gmail.com Linkedin: https://www.linkedin.com/in/freya-marshall/

GABRIELLE FRENCH B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G

Email: Gabby.french@hotmail.com

LinkedIn: /Gabrielle French

Instagram: Gabrielle.french

Analysis of Urban Outfitters and an ever changing fashion industry evidenced a sustainability strategic gap. I, therefore, chose to produce a sustainable range for my Strategic Buying Project. This range consists of two Spring Summer 2021 phase drops for Urban Outfitters. Trend analysis and translation was undertaken and applied within the product development of the ranges. Development decisions directly reflect the chosen trend, the suitability for a sustainable range whilst aligning to Urban Outfitterâ&#x20AC;&#x2122;s current product offerings. Sustainability considerations were put at the forefront of technical and merchandising decisions, such as fabric and sourcing requirements. The spring summer 2021 Urban Outfitterâ&#x20AC;&#x2122;s sustainability range will ultimately produce brand benefits such as financial gain through the acquisition of a new target market who make purchasing decisions based on environmental factors.

B U Y I N G S T R AT E G Y

SUSTAINABLE

GELLINE LAPORE B S c . FA S H I O N M A R K E T I N G

Personal Portfolio and CV can be given upon Request.

Email: gellinedian@outlook.com

The Philippines has a continuous increase in GDP meaning there is more potential for fast fashion western brands to target the local market

Linkedin: /in/gelline-lapore-831694151/

Strategic brand expansion to the South East Asian Market. SE Asia is a growing market â&#x20AC;&#x2DC;Beyond Chinaâ&#x20AC;&#x2122;.

S T R AT E G I C M A R K E T I N G

Expansion

Strategic brand Asian Market.

SE Asia is a gro The Philippines GDP meaning t 71 fashion western market (BOF, 20

HANNAH MCCREERY B S c . FA S H I O N M A R K E T I N G 72

The intention of the pop-up is an exciting experience which entices all consumers to enter when they see the euphoria. The pop-up will host a variety of activities to partake in which reflect the brands mission statement and values. One of the features is a full-size vending machine which will resonate with the consumer and generate feelings of nostalgia due to the association with childhood fun in the arcade as this is where machines like this are typically found. nostalgia isn’t about remembering memories at all and does not relate to a specific memory, but rather an emotional state

Now that I’ve completed my degree, I hope to get a job in the industry which I enjoy as much as I did my internship at Public Desire. My ideal job would be a brand which I can grow and progress within! The work I’ve chosen is my marketing strategy for our business project (Self Luv Club) as I was proud of my innovative ideas with the features of the pop-up shop/app and then how I executed them using CAD.

BUSI N E S S PROJEC T

Self-Luv Club

LinkedIn: Hannah Marie McCreery

Instagram: @hannahmariemccreery

E-mail: hannahmariemccreery@gmail.com

HANYA WADEE B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience

Linkedin: /in/hanyawadee/

Email: hanyawadee@icloud.com

Following graduation, I aim to secure a job within the buying/merchandising segment of the fashion industry. My experience at university, in addition to my placement year, has provided me with the knowledge required to pursue this particular career path where I will have the opportunity to further develop the skills I have cultivated over the past 4 years

Business Project Instagram: /rip3le

As the sportswear market has experienced consistent growth YoY it is recommended that Zara expand their product offering through the adoption of a product development strategy, to experience growth in market share. Such strategic direction is likely to appeal to Zaraâ&#x20AC;&#x2122;s target consumers, 16-34-year olds who have shown an increasing interest in health and wellbeing

B U Y I N G S T R AT E G Y

Technical

HOLLIE SPENCER B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience 76

For my Buying Strategy project, I focused on clothing tailored to children with disabilities. In response to minimal options available within the UK Highstreet and Value market, I designed and merchandised a multi-phase Childrenswear range for Matalan, focused primarily around the needs of a disabled child. Primary research uncovered the importance of adaptive ranges being equal to their non-adaptive counterparts in relation to price, quality, fashionability, and range scope.

Email: holliespencer121@gmail.com

As such, I developed the new range to seamlessly alongside existing rang by following the same trend directi and price architecture that Matalan customers expect while incorpora ing key trend influences for the S/S season. Adaptions are centred arou both physical and sensory needs, c tering for many requirements includi tube access and wheelchair suitab ty. My future career interests lie with Buying and Merchandising or Garme Technology - all areas which have fe tured within my studies and placeme experience.

B U Y I N G S T R AT E G Y

INCLUSIVE

sit es, ion nâ&#x20AC;&#x2122;s atS21 und caing ilihin ent eaent

HONGKE LOU B S c . FA S H I O N M A R K E T I N G

hongke.lou@student.manchester.ac.uk

My project is to combine SS19 fashion trends to create clothes favored by young customers, including details such as color, style and material. My inspiration comes from life, what I hear and see. Every corner of life is a story, is the beginning of fashion

FA S H I O N P R OJ E C T

Range Plan

Email: yankzhou@sina.cn

HONGYU ZHOU B S c . FA S H I O N T E C H N O LO G Y

đ??&#x2021;đ??&#x2021;đ??&#x203A;đ??&#x203A;đ??&#x17D;đ??&#x17D;đ?&#x;?đ?&#x;?

Instagram: hankzhou1997

I would enter Imperial College London to study composites material science in this fall. I found that aircraft composite manufacturing process is largely similar to textile production, thus it might not be difficult for me to adapt to such a brand-new course. I am looking forward to it! Meanwhile, I wish to express my gratitude to UoM and my lecturers and tutors for such a wonderful fashion journey! Also I want to thank all of my friends for your love and support. Thank you so much!

đ??&#x2019;đ??&#x2019;đ??&#x2019;đ??&#x2019;đ??&#x2019;đ??&#x2019;đ?&#x;?đ?&#x;?

Wechat: yankzhou

Monitoring health condition and physiological parameters has become important during recent years, especially in the recent COVID-19 quarantine. It is then necessary to invent a wearable system rather than traditional bulky measuring instrument to measure those parameters. In this technology project, after intensive literature review, I proposed a wearable glove with functions of detecting human oxygen saturation in blood and heart rate, as well as transmitting the signal to cell phone by textile NFC antenna. Those patients who need to stay at home and do self-monitoring or senior citizens with chronic diseases could be benefit from this biomedical device.

TECH NOLOGY PROJEC T

𝐒𝐒𝐒𝐒𝐒𝐒𝟐𝟐

ISOBEL MCGANN B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G

Email: isobelhmcgann@gmail.com

Instagram: issiemcgann

Your future aspirations/intentions I am eager to enter the working world in a role of buying or merchandising and I cannot wait to learn new skills.

LinkedIn: Isobel McGann

For my buying strategy project, I have developed a sustainable swimwear line for American womenswear brand Aritzia. A potential strategic growth opportunity recognised was a Product Development with Intensive Market Development. The range developed â&#x20AC;&#x2DC;Soleilâ&#x20AC;&#x2122; will include 2 phase drops taking inspiration from S/S 21 trend GameScape. This highlights that consumers are becoming more eco-conscious and expect the incorporation of sustainability into their products whilst using colour as an effect on mood, creating a digital summer tone palette. Fabric focuses on materials with a soft handle made in a sustainable way. Maximalist prints with silhouettes left simple leaving the emphasis for colour. Influences have been taken from Shudu, Costas Spathis, and Koibird.

B U Y I N G S T R AT E G Y

Eco-conscious

JESSICA PALMER B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience

Email: jess.palmer1997@gmail.com

Linkedin: /in/jessicaalicepalmer

My time at Manchester and my industrial placement has prepared me for the dynamic world of fashion and I am looking forward to pursuing a career in fashion buying. My final year at university has allowed me to develop my understanding of environmental and social issues facing the fashion industry and my ambition going forward in my career is to create a positive environmental impact within the fashion industry. This is reflected in my most recent work â&#x20AC;&#x2DC;&Other Stories - Nightwear Strategic Portfolioâ&#x20AC;&#x2122;.

With self-care on the rise and an expected increase in people working from home, the time consumers spend at home is growing which has driven the new demand for nightwear and loungewear. The immediacy of social media has seen users open up their private spaces that is gripping consumers today, influencing the need to remain on trend and invest in clothing worn in the home. Nightwear/loungewear is expected to grow by 39% in the next five years and is one of the fasted growing non-core sectors in the clothing industry demonstrating that a nightwear range will be an appropriate strategy for &Other Stories to introduce in Spring/Summer 2021.

LOUNGEWEAR

2.6 Trend Translation

B U Y I N G S T R AT E G Y

&Other Stories

B S c . FA S H I O N M A R K E T I N G

Email: xujiayi516@163.com

Instagram: @jyi.au

JIAYI XU

GARMENT TECHNOLOGY

From my garment production technology project, I have expanded the development of technical specifications required in the development of a of a sample garment leading to producible, saleable and profitable garments. An analysis and evaluation of the costing and economic elements of garment development and manufacture of Mango has been undertaken. I have also gained knowledge of consolidating the traditional clothing technology skills acquired to date and exploring how to further employ them in the fashion and textiles industry. Especially, focusing on the Textile Testing and statistics in textile dimensions of fibres and yarns, tensile properties of fibres and yarn, fabric assessment, fabric handle, co-

JORDAN LANCASTER

2.4 Trend Board

Trend Translation Considered Comfort 2.6 Trend Translation

2.6 Trend Translat

AW 20/21 Macro Trend

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B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience

for H&M. H&M state in their mission statement that they are a brand who aim to offer Key details include draping, quilting, pleating and sleeves â&#x20AC;&#x2DC;the latest styles and inspiration for all â&#x20AC;&#x201D; with volume. alwaysâ&#x20AC;&#x2122;. Thus an adaptive clothing is a suitable strategy H&M to achieve growth as Silhouettes will feature bothfor soft sculpted femininity and it aligns to theirsuch mission statement. dramatic oversized features, as puff sleeves.I have designed two ranges with the WGSN trend â&#x20AC;&#x2DC;Considered Comfortâ&#x20AC;&#x2122; as a macro trend to guide styling decisions. The aim of the range was to provide affordable, adaptive clothing for a fashion conscious consumer. It is important that the products are both functional and aesthetically pleasing to meet the needs of the target consumer and fill the gap within the current adaptive clothing products available within the UK.

After graduation I am hoping to continue my career within a Merchandising position.

Email: jordan.lancaster@hotmail.co.uk

For Autumn and Winter 20/21 cosiness is key. Within fabrications we will seeColour brushed, plush, soft handle yarns. Silhouette Pattern Prints and textures will take inspiration from natural forms. Coloursaderive directly from Silhouettes are a balance A small selection of patterns This trend makes nod towards the greater wellness macWKH :*61 WUHQG ÂśFRQVLGHUHG between the H&M popular have been chosen, all of For my Buying Strategy project I have choFRPIRUWÂˇ styles and new shapes which have a theme of the ro trend; this will be apparent in theAW colour story for this provided by the trend. natural world. sen to develop an adaptive clothing range season.

Fabric The trend has a heavy focus on fabrics with a soft touch and interesting textures. These will be translated into the range

Decorative details derive from the trend and functional details are taken from the directional and comp shop. 41

B U Y I N G S T R AT E G Y

Detail

Adaptive

tion

89 39

KATE LYNCH B S c . FA S H I O N M A R K E T I N G with Industrial Experience

A social media campaign that reconnects and builds relationships.

For my final year fashion project, my group and I performed a detailed critical analysis on Topshop and then individually responded with a strategic brand development recommendation. I chose to design a campaign plan for social media as I wanted to focus on building transferable skills and a solid understanding of the platformâ&#x20AC;&#x2122;s opportunities it provides for customer relationship marketing

and building long term relationships. Brands today are expected to be on social media. Therefore they need to look at the role it plays in their marketing communications and how they can use it to achieve corporate level goals. I hope to pursue graduate opportunities that will allow me to express my creativity in combination with a business mentality obtained from studying key marketing theory throughout my degree at the University of Manchester.

FA S H I O N P R OJ E C T

RECONNECT Email: katelynch96@gmail.com Linkedin: /in/kate-lynch-018700144/ link to the full document here: https://indd.adobe.com/view/a66588ff-e6cb-4442-91f793298ab93662 *

KATIE CRAXTON B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G 92

For my Buying Strategy project, I detion has focused on high fashionability veloped two range plans for a new sub through following the Homespun trend brand for Miss Selfridge, named Miss S and using other directional influences Curve. including a competitor analysis, street style and social media. As the risks were The idea of this market penetration so high with this strategy, incorporatstrategy was to extend Miss Selfridge’s ing Miss Selfridge’s signature styles current consumers, as they have been and best sellers was also essential to widely criticised for marginalising plus reduce the risks. Overall the colours, sized consumers as well as missing an prints and silhouettes have balanced opportunity within the growing plus consumer wants and needs, Miss Selfsize market. ridge’s brand image and ensuring the latest trends are followed to outcomThe target consumers will be aged 18pete rivals. 34 years old (slightly older than Miss Selfridge’s existing customers) and E m a i l : k a t i e j a n e c r a x t o n @ l i v e . c o . u k will wear a UK size 20-30. To ensure Linkedin: /in/katie-craxton-782428170 they are not marginalised, the transla-

B U Y I N G S T R AT E G Y

curve

KELLY O’MAHONY B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G

GENDERBLUR

For my Buying Strategy project, a Gender-blur range - “TopX” - of products has been created for Topshop/Man. This has been strategised as a forward-thinking differentiation tactic within the young high-street market, to move towards a larger strategic goal to regain target audience engagement. As the brand seems to have lost its “edge” in recent years in the opinions of its shoppers, this unique range that offers products not currently provided by competitors presents an opportunity for Topshop/Man to demonstrate its innovative capabilities to profitable reception by its fashionable customer-base. Colour palettes are in-keeping with the brand’s usual identity within the A/W season, whilst serving the dual purpose of

being non-gender-stereotypical, presenting the range’s neutral purpose. The range aspires to present the brand as influential and fashionable within the growing reception towards self-expression, thus positioning its products at the fore-front of target market trends and updating the brand’s current identity towards a more positive, innovative situation. Future aspirations for myself revolve around working in wardrobe and costuming.

B U Y I N G S T R AT E G Y

E m a i l : kelly_omahony@btinternet.com

B S c . FA S H I O N T E C H N O LO G Y

KEXIN YU

BUSI N E S S PROJEC T

LAN YU B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G 98

For my Buying Strategy project, I have developed a unique Parisian style Girlswear Collection to Maje in order to better compete within the accessible luxury industry. This portfolio is aiming to develop a new Girlswear Collection for Maje to blend in its current product portfolio as a growth strategy. The new collection following the brand identity of Maje --- quality, trendy, very feminine silhouette and affordable products (here and away, feminine, free & emotional), and will sell them in boutiques that offer the same comfort and service as luxury brands

E m a i l : yulancarol88@gmail.com

B U Y I N G S T R AT E G Y

LUXURY

LAURA BAKER B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience 100

For my final year buying project I have developed a Luxury range for Pretty Little thing whom currently operate a low cost fast fashion business model. Producing lower quality products at a cheap cost. However the consumer for PLT is heavily influenced by Influencers and social media presence. Therefore for my product range I launched the range in collaboration with an influencer to raise the profile of the new collection via social media. Whilst pretty little thing solely operate online for the new range as this Is a luxury range and will be positioned at a higher price point there will be a pop up shop in Manchester to help boost the consumer loyalty and give consumer san opportunity to view the products and the quality before purchasing

Email: laurabaker0@me.com

B U Y I N G S T R AT E G Y

Influencers

101

LEANNE PARRY

Lorem Ipsum

£29.99

£510.00

£29.00

B S c . FA S H I O N M A R K E T I N G G

£395.00

102

£32.00 £25.99

LAYERED

SLEEVE LENGTH

PUFF POSITION

OFF SHOULDER

CUFFED

19-4010TCX

TRANSPARENT

11-0601TCX

VOLUME

RUCHED

KNOT DEATIL

I have spent the last three years studying Fashion Marketing at the University of Manchester. My chosen work, Buying Communications for the brand All Saints, represents how far I have come in terms of skillset, creativity and determination. The objective of the assignment was to analyse the current market along will All Saints previous ranges and determine a product what All Saints has missed. I was able to analyse consumer behaviour and create a product that would satisfy the wants and needs of those consumers and fulfil the void within the market. My main goal after graduation is to be able to showcase the skills and experiences I have gained from the University of Manchester; I hope to be successful and most importantly make changes to the fashion industry that will benefit both consumers and employees.

PUFF SLEEVE CROPPED SHIRT SS19 COLLAR

£80.00 100% COTTON

PANTONE 11-0601 TCX

PLA

CK ET

PANTONE 19-4010 TCX

19-4818TCX

16-3823TCX

15-4306TCX

18-1662TCX

19-1759TCX

17-1145TCX

17-1547TCX

WOVEN BLOUSE

ASYMMETRIC

SAFARI BLOUSE

14-1314TCX

ACRYLIC BUTTON

SHORT/VOLUME PUFF

TOP - £80 SKIRT - £128 SHOES - £228 BAG - £178 OVERALL = £614

Instagram: _leanneparry_

Email: Leanne.parry13@hotmail.com

LinkedIn: /in/leanne-parry-973329137

B U Y I N G C O M M U N I C AT I O N

STITCHING ON CUFF & PLACKET (301 STICH)

STITCHING ON BODICE (301 STICH)

103

LILIA KRAUSER B S c . FA S H I O N M A R K E T I N G

INTERNATIONAL

Email: lilia.krauser@hotmail.com

Instagram: @krslilia

104

For my Strategic Marketing project, I have chosen to develop an internationalisation plan for & Other Stories. As part of my strategy, & Other Stories will launch to Canada through 3 pop-up stores to represent each of their ateliers, where participants will develop a total look representing the atelier, allowing & Other Stories to boost their awareness and generate positive word of mouth. The flagship store will launch after the pop-up stores as a permanent strategy, where its main aim will be to represent the brandâ&#x20AC;&#x2122;s image. These strategies will be supported through a collaboration with Canadian influencers and interactive banners on social media to boost & Other Storiesâ&#x20AC;&#x2122; awareness and generate excitement from customers.

S T R AT E G I C M A R K E T I N G

105

LUCY LAMBERT B S c . FA S H I O N M A R K E T I N G with Industrial Experience 106

My degree pathway at university was fashion marketing and I have chosen to showcase the internationalization strategy report that I put together for the brand Fenty as I feel it perfectly showcases my passion for this business area. The aim of the internationalisation plan, proposed for FENTY, was to help the brand in ultimately solidifying its position and brand image within the luxury apparel market. The report encompasses all areas of international marketing from examining the micro and macro environment as well as determining an attractive market for entry; a suitable entry method and strategies for promotion. My year in industry, working at the Puma headquarters in Germany as well as my role as marketing director for my final year business project, helped me to confirm my future intentions of working within fashion marketing and either moving to London or perhaps abroad again if the opportunity arose!

S T R AT E G I C M A R K E T I N G

Linkedin: /in/lucy-lambert-3169a3133/

POP-UP

Email: lucylambert19@gmail.com

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LYDIA KEEN B S c . FA S H I O N M A N A G E M E N T with Industrial Experience

Email: lydiaE.keen@hotmail.co.uk Linkedin: Lydia Keen Instagram: @lydiakeen

CLASSIC

108

For my Fashion Product Development project, I designed an Autumn Winter range with the fashion focused womenswear brand Zara. This work wear range was inspired by the predicted trend â&#x20AC;&#x2DC;The Thinkerâ&#x20AC;&#x2122;. The main inspirations for this trend were the 1960s and 1970s, however the silhouettes are modernised with innovative constructions. To complete this range, I considered the importance of colour, silhouettes, textures and fashion innovators. The range was designed so all colours and styles could be paired together and

FA S H I O N P R O D U C T D E V E LO P M E N T

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MARCO ALBINI B S c . FA S H I O N M A N A G E M E N T 110

For the Fashion project, I decided to create a strategic development concept for PUMA, involving a collaboration with CASIO G-Shock to enter the wearables market by offering a new and innovative sportswatch, taking in consideration customers’ preferences. Incorporating key innovative features, such as tracking and physiological sensors like heart-rate monitoring and using solar-powered batteries allows PUMA to differentiate further from its competitors and attract a larger customer segment interested in the growing wearables market. In terms of marketing projects, for the digital branding unit in 2nd year I produced a short ad campaign for Guess, with the objective to improve the brand’s communication strategy and relationship with its target segment. The ad itself represents a call to action where Guess’s customers could become Guess girls and be included in the photos of the new multi-channel campaign.

D I G I TA L B R A N D I N G

co-creation Email: marco.albini1@gmail.com Linkedin: https://www.linkedin.com/in/albinimarco/

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MELISSA WARING B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G

ZS09012 - Bod Description: Pl Price: £15.99 Sizing: UK 6,8 Colour Option 15-4008 TCX Fabric Compos Seacell Lyocell

ZS09111 Flare Yoga Trousers Description: Luxurious Feel Flare Trousers Price: £21.99 Sizing: UK 6,8,10,12,14,16,18,20 Colour Options: 15-4008 TCX, 19-4526 TCX, 12-0601 TCX Fabric Composition: 80% Organic Cotton 20% Bamboo

ZS09012 / 13 Description: T Price: £18.99 Sizing: UK 6,8 Colour Option Fabric Compo Bamboo

Email: Melissawaring12@gmail.com

My future aspirations involve using my skills learnt at university and during my buying work experience to develop into a career in buying/merchandising.

ZS09011 - Wrap Style Yoga Top Description: Wrap Over Luxurious Feel Yoga Top Price: £21.99 Sizing: UK 6,8,10,12,14,16,18,20 Colour Options: 15-4008 TCX, 19-4526 TCX, 12-0601 TCX Fabric Composition: 80% Organic Cotton 20% Bamboo

Linkedin: /in/melissa-waring-701332157/

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A new activewear range for Zara has been developed for my Buying Strategy project, this strategy will place Zara in a position to develop into an existing market, a potential strategic opportunity for Zara to expand their product offerings and enable growth. The strategy involves a unique selling point of taking on a ‘holistic approach’ by championing mental health with sustainable activewear, which suits Zara’s ‘Join Life’ sustainability plan and brand identity. Colours focus on ‘minimalism’ and ‘enhanced neutral tones’ with on trend mid-tones/prints/ detailing to further suit the brands identity and target market. Silhouettes are designed as ‘cross over products’ where products can go from gym to street wear, providing ease for the consumer, further favouring mental health and linking to the Homespun trend.

PHASE 3- MODERN YOGIS

8,10,12,14,16,18,20 ns: 17-1564 TCX, 12-0601 TCX,

sition: 70% Organic Cotton 10% l 20% Tencel Modal

ZS09113 - Baggy Double Layer Fabric Sheer Trackpants Description: Baggy Fit with Elasticated Waist Price: £21.99 Sizing: UK 6,8,10,12,14,16,18,20 Colour Options: 11-4800 TCX, 15-4008 TCX, 16-0928 TCX Fabric Composition: Main Body 80% Organic Cotton 20% Bamboo Outer: Recycled Sheer Organic Cotton

B U Y I N G S T R AT E G Y

3 - Elasticed Fit Set Tight Fitting Set Top 18.99 Bottoms 8,10,12,14,16,18,20 ns: 18-1537 TCX, 15-4008 TCX osition: 80% Organic Cotton 20%

ZS09119 - Ripple Effect Tight Fitting Yoga Pants Description: Tight Knitted Waist with Ripple EffectP ants Price: £16.99 Sizing: UK 6,8,10,12,14,16,18,20 Colour Options: 17-1564 TCX, 15-4008 TCX, 19-4526 TCX Fabric Composition: 80% Hemp, 20% Knittied Elastane

SUSTAINABLE

dysuit Yoga lunge Bodysuit

2.8 Range Plan

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MIAO XU B S c . FA S H I O N M A N A G E M E N T 114

The chosen piece of work celebrates the delightful moment I spent with my teammates in the final year and it can turn into the most precious memory for me to look back on in the future. The chosen work also inspires me to live a healthier and sustainable life that show concern to our environment and planet

After graduation, I aim to enter a fashion-related company and accumulate relevant experience. Setting up a small fashion company with my best friend who share the same interest with me could be the most ideal future for me.

BUSI N E S S PROJEC T

BEEZERO

Email: 13373651083@163.com

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QI (EFFE) HE B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Study Abroad

Therefore, I do hold a deep interest in the future fashion industry with a goal to devote my creative learning skills to meet more possibilities for my future career.

Email: effewaldorf@foxmail.com

For my Buying Strategy project, I have developed a new lingerie line strategy for the English luxury retailer â&#x20AC;&#x201C; Burberry, to improve the brand awareness for further potential growth of the company. As the market demand continues to increase, traditional luxury fashion brands have to keep being updated to meet the complex needs of their consumers.

Instagram: @effewaldorf

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As a Fashion Buying student, the core conception of my course stems from art and culture study, fashion and textile design, and fashion business study. So Iâ&#x20AC;&#x2122;m always required to be more creative and inspired in my studies. I can use professional logical thinking and personal sensitive insight to connect the creative cultural study with my design business study.

B U Y I N G S T R AT E G Y

HERITAGE

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QINYI LU B S c . FA S H I O N M A R K E T I N G

Email: 644394530@ qq.com

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For my fashion project, I developed a consumer magazine called Li Ning which aims to identify brands, products, making activities and the main competitiveness of the brand Li Ning to help formulate the proper magazine design for consumers to find more data about this enterprise. It is critical to identify the essence of this brand. The goal is to find out the proper information that can attract consumersâ&#x20AC;&#x2122; eyes.

FA S H I O N P R OJ E C T

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QIYING FEI B S c . FA S H I O N T E C H N O LO G Y

Email: szfeiqiying@126.com

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Electrospun

As a Fashion Technology student, I would like to make fashion more technological via using new technologies. Therefore, this project is going to apply some smart sensors to making electronic textiles. Nowadays, many scientists try to use different materials and different technologies to fabricate new smart textiles. After searching some of these examinations, this project tries to use electrospinnor to fabricate PEO and GO electrodes which can applied on fashion clothes. This product can be used for medical use which can detect and monitor peopleâ&#x20AC;&#x2122;s health every time and everywhere.

Introduc With the development of modern technology more and more popular. Whatâ&#x20AC;&#x2122;s more, people some electrodes are created for detect heart b big market to develop health care wearable d develop a new electrodes which can integrate requirements of monitor health but also let peo This project is going to construct flexible electrospinning technology to achieve that technological process of electrospinnor. It can thin and has a porous structure which can incr The figure on the left shows adding GO can ch conductivity of PEO/GO nanofibers. The figure on the top illustrates the practical a this electrode which connect online and monit

Materials

Characteristics

PEO

Low toxic, Biodegradable, Thermoplastic, Watersoluble Low conductivity

PANI

Good conductivity Hard to dissolve, Poor mechanical properties, Decrease by high temperature and high pH level

Graphene

Good conductivity, Good thermal properties Expensice

CNT

Good electrical and thermal conductivity High temperature, Fuming sulfuric acid needed

High electrical and thermal properties, Good solubility, Cheap

After graduation from University of Manchester, I will go on for further study on advanced materials. I will still keep going to discover more possibilities of combining fashion and technology together which can benefit human lives.

Qiying FEI n PEO/GO Electronic Textile MATS34800

Size

Price

500g(Mv ~1,000,000)

￡255

25g(Mw >15,000) ￡215 500mg

￡298

￡906

100mL(2mg/mL) ￡415 200mL(4mh/mL) ￡677

As is shown in the table on References Table Price. the left, it compares many 1. https://www.sigmaaldrich.com/u conductive fibres and nited-kingdom.html illustrates the advantaged 2. Ding, B. (2018). and disadvantages of these Electrospinning. San Diego: fibres. What’s more, it William Andrew. shows the price of each 3. Leng, X., Chiang, S., Du, H. fibre which can give advice & Kang, F. (2018). 'Preparation of making choice to achieve and properties of electrospun the most economical way to GO/PEO nanofibers', New Materials, 33(2), pp. produce PEO/GO electrode. Carbon 125-130.

TECH NOLOGY PROJEC T

application when using tor all the time.

INNOVATION

ction y, smart wearable devices have become concern more about their health, so that beat and ECG. Therefore, there is a quite devices. As for this project, it is going to e on clothes which can not only meet the ople enjoy fashion clothes. e electrodes in nano scale and using t. The figure on the right shows the n be seen that it is very rease the permeability. hange the thermal

technology project Dr Hugh Gong

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REBECCA JOHNSON B S c . FA S H I O N M A N A G E M E N T with Industrial Experience 122

â&#x20AC;Š

As the Managing Director, I developed a strategic purpose for the brand Eunoia which I co-founded and ran in a team of six. The vision & mission statement along with the manifesto highlights the difference the brand aims to make, providing guidance to the teams operations and decision-making. Along with this, for my Business Project Portfolio I created a rebranding of the brand with a goal to increase brand-awareness and strengthen its identity. The rebranding looks at how social media can be used as a tool to promote transparency and spark conversations with consumers. The portfolio explains the rebranding further, analysing the strategies that support rebranding and justifying the need of it. Please contact me directly for a copy as I would love to discuss the portfolio further.

A world where wellbeing products does not sacriďŹ ce the wellbeing of the planet.

Mission Statement Build a purposeful product to create space for our consumers to slow down, declutter and practise beautiful thinking.

Manifesto

Email: rebecca.johnson98@outlook.com Instagram: rebeccajohnsonx

BUSI N E S S PROJEC T

Established in 2019, Eunoia is a young company who aims to question todayâ&#x20AC;&#x2122;s thinking and grow from its lessons, being honest to a fault and strengthening integrity (Forbes, 2012b). Founded by 20-somethings who were frustrated by the amount of clutter they had mentally and physically, Eunoia was inspired to create multi-purpose products which extended to its packaging. Eunoia aims to continuously nurture mindful purchasing, beautiful thinking and create a space for consumers to slow down and live more with less.

Social Media

Vision Statement

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RICHARD AMBROSI There is no doubt that social media completely changed the way we connect with people and especially how we expect more personalised content from fashion retailers.

B S c . FA S H I O N M A R K E T I N G

For this reason, the campaign encourages the current new generation to embrace and celebrate their extravagance by using fashion and social media as forms of personal expression, because this is #totallyfiorucci.

Email: richardfrancisambrosi@gmail.com

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In the 80â&#x20AC;&#x2122;s Fiorucci was one of the most beloved brands among young consumers and celebrities due to its flamboyant style and carefree attitude.

Linkedin: /richardambrosi

For my Digital Branding unit, I developed a social media campaign for the iconic Italian brand Fiorucci. The goal was to revive and reposition the retailer in a more digitalised world, whilst still reflecting its original values.

D I G I TA L B R A N D I N G

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ROSANNA SAXBY B S c . FA S H I O N M A R K E T I N G with Industrial Experience

Email: rosiesaxby@outlook.com

Linkedin: /in/rosanna-saxby

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I enrolled in a BSc in Fashion Marketing in 2016 after enjoying Textiles at A-Level. After successful first and second years I was fortunate enough to obtain a placement year in Product development and innovation at N Brown Plc, working in the Menswear department, where I was responsible for six product ranges. I learnt tremendous amounts and I also discovered a real enthusiasm for driving sustainability and strategic planning informed by data analysis. I have chosen work to reflect this, as sustainability was a focus in final year. Honest Threads is

Eco-conscious athleisurewear range made from recycled ocean plastic to better strategically align Hollister to its target marketâ&#x20AC;&#x2122;s increasingly conscious values. I used skills gained at N Brown to develop the product range from the fabric compositions, to innovative product selling points to styling to best appeal and re-engage Hollisterâ&#x20AC;&#x2122;s target market.

FA S H I O N P R OJ E C T

ECO-CONSCIOUS

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ROSE DE SAINT MICHEL B S c . FA S H I O N M A R K E T I N G

Email:r.destmichel@gmail.com

Instagram: Rose_dsm

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Due to my interest in marketing-related activities, I studied Fashion Marketing. For my Strategic Marketing project, I have decided to develop an internationalisation strategy for a young French brand, SĂŠzane. In alignment with the brand identity, I decided to bring it to Sweden. As part of SĂŠzaneâ&#x20AC;&#x2122;s promotion strategy, the brand will launch a social media campaign to build its brand awareness, followed by a pop-up event in Stockholm, enabling the brand to communicate its strong Parisian identity, engage with new consumers and increase its brand awareness.

S T R AT E G I C M A R K E T I N G

interact

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SARAH CAMPBELL B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience 130

Studying Fashion Buying and Merchandising has been a fulfilling and interesting experience. The variety of topics covered on the degree has provided me with a broad knowledge of the fashion and business environment. Fashion buying developed my creative skills whilst merchandising provided me with an insight into various business and finance processes. I have uploaded my section of the Business Plan for the Business Project. This piece of work represents both my business and creative skills and how they were essential in my role as Market Researcher.

I completed a year in industry at Linton Tweeds. The marketing knowledge and skills I had gained at University were valuable when setting up an Etsy and Amazon site for Linton Tweeds Throughout my time at University I most enjoyed the Business Project. This experience consolidated the idea that I would like to seek future employment in a business or finance based role.

BUSI N E S S PROJEC T

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SEOYOUNG RACHEL AHN B S c . FA S H I O N M A N A G E M E N T

Email: rachahn97@gmail.com

Please contact directly for a copy of this portfolio.

Instagram: @rachahn97

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For my Business Project portfolio, I developed a future strategy for ‘Eunoia’, a sustainability-focused start-up I co-founded in 2019. The objectives were to expand brand awareness and establish a strong brand narrative around mindfulness and sustainability values. This entailed planning a large art event which invites consumers and the wider public to be involved in Eunoia’s storytelling in a co-creative setting. The co-creation process is an interactive way to form a deeper connection with Eunoia’s consumers while informing them about social issues surrounding cosmetic packaging waste and materialistic habits. The portfolio looks at how the proposed event achieves Eunoia’s objectives through artistic vision, symbolism-aided storytelling, promotions, and value created for the brand, consumer and wider community.

BUSI N E S S PROJEC T

133

SIQI YU B S c . FA S H I O N M A R K E T I N G

Email: catherineyu98@163.com

WeChat: yusiqi6432

134

From my Strategic Marketing project, I have developed an internationalisation strategy for the French brand, The Kooples. In the strategic plan, the brand will enter into Japan by Joint venture method with a Tokyo based brand Ambush. Therefore, collaboration products with Ambush will be launched to consolidate the brand image in Japan and attract more local customers. Also, it will use the Japanese language in the promotion to eliminate the cultural gap that is why a Japanese official website will be introduced.

BUSI N E S S PROJEC T

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SOPHIE DANIEL B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G with Industrial Experience

Email: Sophie.daniel@btopenworld.com

Linkedin: in/sophie-daniel-b8569b150/

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The pieces of work I have chosen to upload I feel best represent the direction I intend to push my career. I am incredibly passionate about pursuing a career in sustainable outdoor products; focusing on those that facilitate my passions in life such as surfing. Researching and developing new and innovative sustainable garments for active consumers. I am looking to undertake a PhD starting in September of 2020 to research testing ocean pollution levels. I hope that this will not only develop valuable skills and knowledge but benefit the field of research into sustainability.

B U Y I N G S T R AT E G Y

SUSTAINABLE

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STEFFI CORPORAL B S c . FA S H I O N M A R K E T I N G

EXPERIENTIAL

138

For my strategic marketing project, I chose to develop an internationalisation strategy for British premium high-street brand Ted Baker into the Philippines. Inspired by the countryâ&#x20AC;&#x2122;s continued economic growth and thriving middle class market seeking more quality of goods. The brand will enter the Philippines through a pop-up shop allowing them to establish international market presence. Moreover, by following an experiential retailing approach Ted Baker will effectively build new consumer relations, continuing on with their planned expansion into SouthEast Asia. A marketing ad has also been created to introduce the new market entry alongside guided strategic direction for other promotional activities.

S T R AT E G I C M A R K E T I N G

Email: stefficorporal@gmail.com Linkedin: /steffi-corporal Instagram: @stefcorporal

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TIANLI LI B S c . FA S H I O N M A R K E T I N G

Email: Lilytianli98@outlook.com

Hope to see you in the near future! If you have interests in me, please contact me

Linkedin:/in/tianli-li/.

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The profile provided was extracted from my final-year business project portfolio. The reason is that it could represent somewhat my yearlong achievement, and I have also applied critical thinking to understand my future development goals. During 2 years at the University of Manchester, I have gained in-depth insights into more than technology, but fashion and business. And with continuous information absorbing, I acknowledge that my interest is on the marketing side. As a result, I decided to do further marketing study in the business school. Thanks to this undergraduate experience, compared to other marketing students, I have my unique selling point in fashion and technology. Fortunately, I personally admire the fashion industry a lot, because, through learning and practices, I can understand the future potential opportunities such as CSR and sustainability.

BUSI N E S S PROJEC T

START-UP

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VICTORIA BAILEY B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G

Email: Vickybailey123@gmail.com

Leadership roles within the university:

Linkedin: /in/Victoria-bailey-ba6519150

142

In response to the sustainability megatrend and my interest in the area, I have developed a multi-phased collaboration between Zara and one of the first socially conscious luxury brands, Stella McCartney for my buying strategy project. This was recognised as an area of growth for Zara to improve its sustainable associations but also to enable the brands to leverage their core competencies and create a stronger competitive advantage. Trend research explored the marriage of science, nature and technology, brand research enabled brand congruence and research into sustainable developments enabled the opportunity for the use of seaweed fibres within the range. The result was transseasonal womenswear clothing that embraces classical tailored silhouettes with built in functionality and practicality. Zaraâ&#x20AC;&#x2122;s famous polka dot dress was a key influence for the range, drawing on versatility and modesty. Draping was used to add femininity while clean lines and volume offer a modern aesthetic and modern design details including cut out and rope ties were used to refresh silhouettes.

Peer Assisted Study Scheme Leader, Student Representative / Part of the Staff Student Liaison Committee

B U Y I N G S T R AT E G Y

Trans-seasonal

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WENJIA SUN B S c . FA S H I O N M A R K E T I N G 144

For this project, Floral Prints were chosen as the missed trend opportunity for Sandro in S/S 20. Floral prints would be used on two new products, the suspender dress and the asymmetric top respectiely. Email: 875136186@qq.com WeChat: jiayeon007

B U Y I N G C O M M U N I C AT I O N

Trend-led

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XINYI LU B S c . FA S H I O N T E C H N O LO G Y

As part of the strategy, the brand will launch into market with a Pop up store, a low cost entry mehtod during which the brand can engage with new consumers and grow awareness. In addition, social media will also be used to build the brands social following accross the UK and generate hype for the pop up event.

SENSES

Email:78131989@ qq.com

Linkedin:https://www. linkedin.com/in/xinyilu/

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As a market research director of Business project in my final year, I have chosen to develop a series of Chinese patterned sachets to help spread Chinese culture to UK. Different scents have been utilised, especially some exclusively known by Chinese such as wormwood, Osmanthus and Jasmine.

BUSI N E S S PROJEC T

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148

XUNYAO LIU

Range developement for Ted Baker

B S c . FA S H I O N B U Y I N G A N D M E R C H A N D I S I N G

B U Y I N G S T R AT E G Y

Linkedin: Linkedin.com/in/liu-xunyao0aaa17161

MENSWEAR

Email: liuxy.Gonzalo2016@outlook.com

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YIMING XU B S c . FA S H I O N T E C H N O LO G Y 150

In response to people’s concern for the release of inner emotions in modern life, in my business project, I have developed a slogan, “Keep your inner fire burning”, for our brand, Volcano. As the merchandising director, I have developed an online website for sales and also developed a co-promotion with Chatime. In the Christmas market, I have chosen to develop a sales promotion event – lucky draw. It brought a temporary sales success. After that, I learnt a lot about customer buying psychology. For the brand, I also have developed a logo and digital Ad post in order to create a visual brand identity.

BUSI N E S S PROJEC T

Email: yiming.xu1@outlook.com LinkedIn: Yiming Xu

Instagram: xuyiming.xu

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YING CHEN B S c . FA S H I O N M A R K E T I N G 152

The selected work is a pop-up shop designed for Miss Patina which is excerpt from the brandâ&#x20AC;&#x2122;s international strategic expansion strategy. To design the pop-up store, a lot of cad and 3D model design knowledge has been adopted, and taking into account Miss Patinaâ&#x20AC;&#x2122;s overall retro style and the idea of loving life that it wants to convey. After graduation, with the inspiration of ubiquitous fashion in life, I hope to have the opportunity to participate in related fashion marketing fields such as fashion store design or participate in marketing advertising programs.

Email: 1160105810qq6@gmail.com

S T R AT E G I C M A R K E T I N G

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YINGXIAN YE 154

I want to be a fashion trend analyst or researcher in the future to help companies to develop the new products and also be a fashion stylist to do the outfits matching.

Email: Yvonneyip.1030@hotmail.com

B S c . FA S H I O N M A R K E T I N G

In order to conform to the brandâ&#x20AC;&#x2122;s simple and unique design style, the added bubble sleeve elements will be presented on the cut. At the same time, the whole outfit is dominated by details, such as specially designed puffed sleeves and the buttons of the shirt that are very intensive in design.

B U Y I N G C O M M U N I C AT I O N

SENSES

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BSc. TE X TILE SCIENCE TECHNOLOGY with Industrial Experience

YIRONG WANG

TECH NOLOGY PROJEC T

Innovation

Email: Vickybailey123@gmail.com

Linkedin: /in/Victoria-bailey-ba6519150

Braiding is a promising manufacturing method to manufacture composites, such as tubular structures in various industries including aerospace, medical and automotive. The conventional manufacturing method generates defects, such as wrinkles formed on outer surface of braided composites. Centrifugal moulding, originally designed for manufacturing plastic products, is a promising method to produce cylindrical products with finished exterior surfaces. The raw materials are put inside a hollow mandrel, driven to rotate by centrifugal force. As the method can reduce the resin infusion time for producing thick walls and long tubular structures without wrinkles, the possibility of centrifugal moulding to manufacture braided composites is explored in this project.

157

YIYI YANG Brand concept Output- Uniqlo website design

B S c . FA S H I O N T E C H N O LO G Y

Design Sketch

158

Uniqlo targets a general and industry-wide market, with its mission of “made for all”. Uniqlo expanded in the 10405654 UK in recent years and its current online presence is weak. While the number of e-commerce users is growing in the UK fashion market, Uniqlo could take this opportunity to raise brand awareness. By improving customer’s shopping experience through its online website, Uniqlo could build better brand image in order to attract potential customers and create deep relationships with them. Thus I have developed a new website for Uniqlo, aims at letting customers to enjoy their online shopping process with relative ease, besides, improving customers’ satisfaction towards the brand. The new Uniqlo website is designed with formative and user-friendly interface, appropriate content utility, as well as a clear navigation system.

FA S H I O N P R OJ E C T

CONNECT

Email: Email:destinyyy99@sina.com

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ZHIQIN SONG

INTERNATIONAL EXPANSION &OTHER STORIES

B S c . FA S H I O N M A R K E T I N G

SUSTAINABLE

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B U S I N E S S P R O J E C T & S T R AT E G I C M A R K E T I N G

Email: jennyszq@gmail.com

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P ENTERPRIS MIL 162

PARIS SE SOCIETY LAN CLICK TO SEE MORE

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Editors Message

aurelie.lenormand@manchester.ac.uk

CLASS OF 2020

charlene.gallery@manchester.ac.uk

164

Congratulations Class of 2020! You hav it is with absolute pride that we have b digital portfolio. In creating these platf illuminate and amplify not only your wo individuality, diversity and potential to fashion industry and make an impact! I have enjoyed working with so many o years. I am inspired by your beautiful a work, and you should be incredibly pro ments. You represent the beginning of trajectory and I wish you all the very be I look forward to proudly following your

Charlene Gallery

Congratulations! I absolutely loved work portfolio. I am truly impressed by the st it looks so professional. You should be should enter the world of work with grea also been a pleasure to teach you in you year, and I wish you well for the future!

Aurelie Le Norman

ve all been fantastic and been able to produce your forms, our aim is to ork, but also your o enter this nuanced

E L B A

of you over the past two and at times, innovative oud of your accomplishf a new and exciting est for your bright futures. r successes!

king on your digital tandard of your work, proud of yourself! You at confidence! It has ur first and second please keep in touch!

ACKNOWLEDGEMENTS

N I A T S SU RES U T FU

On behalf of the students, we would like to thank all the academic team, support staff and technical demonstrators from the department of Fashion, Business and Technology, for thier guidance and support throughout the students undergraduate study. We also thank parents, family and friends for all thier support!

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