FINAL YEAR LEARNING CONTRACTS Student Name:
Charles Wijaya Ng
Student Number:
s3139193
Aspirational Grade: HD In this year, I decided to take part of the ‘Car of the Future’ studio to challenge myself. I have a strong desire to be an automotive designer and always wondered how it will be like to design a car professionally. However, I have not had a chance to do it until this year. In the first half of the project, there are a few things I need to get familiar with. The most important thing of all, the audience or target market. A series of interviews and questionnaire will be given to a target audience chosen. Some of the questions may include gender, age, location, interests and also needs. Secondly, I will make sure that I have a basic knowledge of the latest efficient power train technology. These may include how it basically works, how big are the components, advantages and disadvantages. I would also like to get myself familiar with Clay Modeling techniques. This technique is used in car studios to build car prototypes to be presented to public. I am not looking to be an expert in this area as I know it takes some time to master this technique and there will probably a specialized clay modeler working with you in design studios. However, I want to experience the design development process where you move between 2d sketching and 3d clay model. I’m going to make sure that by the time I need to build a clay model I have already known the way to do it. After the research, I will jump in the stage where I have to decide on how to approach this design project. There will be several things that drive this project to a certain direction. These things include ‘Which audience have I decided to work for?’, ‘What sort of vehicle will it be?’, ‘What powers the vehicle?’ and also ‘What kind of innovation will it produce?’. After figuring all
of them out, I will start designing process of the vehicle which includes sketching, digital renderings, 3d modeling and presentation. During the development of the design, I will go back to the audience and present the ideas to them to see what they think. A decision will be taken based on the collective feedback received. This way, I can make sure that the final design that I propose will actually fit into the target audience’s lives. The thing that I would really like to learn/improve from this project is the way I visualize my ideas. I often hear people have said that the standard of the sketching ability of Industrial Design students nowadays is deteriorating. With Bernie’s assistance, I would like to improve my sketching and digital rendering skills done on the computer. It is always easier to learn more when you have a professional to assist you. I will be constantly practicing sketches and do my best in presenting my ideas. This learning however, should not interrupt the design process itself. Furthermore, I would also challenge myself in incorporating a brand identity of a car company into my design. A certain brand will be decided according to the most favorable brand by the target audience which I will find out once the questionnaires are handed out. The whole design process from research to the final submission will be documented in blog and also compiled into a thesis book. This project will end up with an in‐depth and well thought out solution for the car of the future. This solution will be presented with images and explanation in a poster format and also a good quality scaled clay model.