Portfolio by Charles Peaker

Eco-cise About Me

Special Topics Product Development

Catalog Development

Charles Peaker

Eco-cise Decadence

a youth I grew up in a small low-income city in California called Richmond. I was raised by a single mother who was often gone due to her job. This did not hinder my creativity. Bored and discontent with my clothing choices as a youth, I started designing and coming up with ideas for clothing that would appeal to my style. My interest in fashion started out as a hobby but turned into a passion. Staying current with the trends, designers and lifestyle of the industry is what I did all day. So I decided to drop my regular college business major and get a degree that I have real devotion to, Fashion Marketing & Management.

About me

Resume

Charles Peaker El Cerrito, CA Software

Photoshop InDesign Illustrator Audition Premier Acrobat AutoCAD Smart Draw

(510) 965-3799

Word Excel PowerPoint OneNote Outlook Publisher

charlespeaker@gmail.com

www.charlespeaker.com

Skills

Visual Merchandising Application Design Graphic Design User Interface/Layout Styling Event Planning Floor Plan Construction Branding Product Development

Education

The Art Institute of California - San Francisco, San Francisco, CA Bachelor of Science in Fashion Marketing & Management, 3/2012

Experience

The Art Institute of California - San Francisco, San Francisco, CA Fashion Lineup: Student Fashion Show Choreographer, Music Coordinator, Photography and Videography Lead, 3/2011 - 6/2011 • Managed timing and stage presence of models; choreographed timing of all house and spotlights • Presented sponsors logos using PowerPoint on screen during show • Handled music choice, direction, and ambiance and edited songs to length of look • Selected, interviewed and booked professional photographer for promotional materials and show taping • Arranged printing and distribution of marketing collateral via social media, print and DVD Habitat for Humanity, San Francisco, CA Construction Worker (Seasonal), 6/2011 - Present • Supervised newcomers to installation on sheetrock; installed and removed sheetrock walls, installed insulation; mixed and laid cement Nectarine Co., Berkeley, CA Line and Warehouse Worker, 2/2006 - 10/2006 • Strategically packaged items in box according to design, weight, and condition; managed shipping instructions, handling and how items should be shipped • Capped, numbered, and assembled gift sets; printed labels for cosmetics and bath products; maintained vast knowledge of warehouse inventory • Set up and carefully utilized heavy machinery including various air compressors and automotive pallet jacks Martin Realty Co., Richmond, CA Secretary/ Assistant Manager, 4/2003 - 2/2004 • Promoted from Secretary to Assistant Manager based on excellent performance • Managed employee and customer relations by providing support to Manager and Owner • Organized files electronically and in cabinets; performed basic office management duties such as supply orders • Provided excellent customer service via phone and in person The Art Institute of California - San Francisco, San Francisco, CA United Streets of Fashion: Student Fashion Show Volunteer Assistant, 6/2010 • Assisted models and crew with timing, security and refreshments

Business Card

Portfolio show collateral

ortfolio show is one of the biggest moments in a student’s life. It gets them their first step into the industry that they want to pursue or the job they are trying to get. In the team project we were asked to create new unique collateral designs for the Art Institute of California San Francisco’s annual Fall 2010 Portfolio Show.

My Role: »» Design website »» Create unique yet simple layouts »» Maintain consistent branding that adheres to the team’s direction for the Fall 2010 portfolio show »» Appeal to current students and potential employers

Team Members: Charles Peaker - (website, postcard, business card, DVD cover) Aaron Mosley - (postcard, business card, flyer, DVD cover) Sarah Shapiro - (flyer, research) Alex Mitchell - (flyer, research, business card, copy)

Portfolio show collateral

Postcard

Business Card

Back

2” 3.5”

Front 1 3.5” 5.5”

P 1. 2. 3. 4. 5. 6. 7.

roject Specifications:

Have a cohesive and clear message Display consistency throughout all media Illustrate a dynamic image that reflects the school’s image Appeal to all industries Display student work with the collateral methods Be consistent with the school’s branding Have a clean professional design

Front 2

Student DVD

- Reels of Graduates Video Portfolios

Promotional Flyer

DVD problems and solutions:

roblems -

- Displaying 40+ graduates in each of their majors within the given space - Making cover different from the other graphics while staying within the same theme - Keeping DVD case design simple

olutions -

- Displayed each major and student in a simple 2” x 4” grid system which makes it simple and easy to find a major and the student within it - Added a small grey gradient to the front cover while maintaining consistent branding - Used a minimum of images for a minimal, clean design

11” 8.5” Designed By: Aaron Mosley, Sarah Shapiro and Alex Mitchell

New Era iPhone App

About New Era

The New Era Cap Company located in Buffalo, New York, is a head wear manufacturer. It was founded in 1920 by German immigrant Ehrhardt Koch. New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their minor league affiliates. The company maintains agreements with other licensed entities including NHL, NBA and over 200 colleges and universities in the United States. 59Fifty is a style of cap made by the New Era Cap Company. They are often referred to as â&#x20AC;&#x153;Fitted Hatsâ&#x20AC;? by the general public. They have become increasingly fashionable in urban centers and within the hip hop, emo, hard core, and skater cultures. Many insist on leaving the gold sticker on the top of the hat bill so their peers know it is a real 59Fifty hat.

New Era iPhone App interfaces New Era Apps

New Era Apps hat finder

your new era

New WebsiEra te Apps Search

Store Locator

Hat Finder

Browse & Rate

User Posts

Team/ Style Buzz

Facebook

Website

Myspace

Genere Rate Hats Pre-Order Hats

Twitter Youtube Contact

Camera

Hat Finder

Web Retailor

Link

Retail Store

Name, Phone

View Cart

Website Your New Era

Your New Era

Favorites Folder

Shop

Accessories

Your Hats

Hats You Made

Customize

Blank Cap

New Era Radio

New Era Cloths

Cap Shape

New Era Radio

Location

920Ajustable

Hat Carriers

Gatsby Fnitted

Re-Cap Kit

Pinstripe

Collectables

Website

Web Search

Describe

59Fifty 39Thirty

Hat Brushes

Checkerd Trucker

Hat Shape

AC Knit

59Fifty 39Thirty

Browse

NHL

39Thirty

AHL

MLB MILB

Gatsby

NBA

NHL

ABA

AHL NBA

Fnitted

New Era Radio

NFL

ABA

College

NFL College

EK Collection

Pinstripe

Comic Book

Checkerd

Women

Extras

MLB

Trucker

NHL

Holes

59Fifty

AC Knit

Stiching Buttons

College EK Collection

New Era Logo

Kids

Submit

Youth

Kind of Hat

MLB MILB

59Fifty

920Ajustable

Your New Era

Cap Logo

Men

Child

MLB

Toddler Infant

MILB NHL AHL NBA

The app interfaces are designed to be clean and easy to navigate, with less than five choices to keep confusion to a minimum and to provide fast loading pages.

ABA NFL College EK Collection Comic Book MLB MILB

Logo

Describe

NHL AHL

new era o New Eraradi Apps Hat Finder Website

Underground

Find Artist

Genere Genere

Spotlight

Popular Artists

Rate Songs

Your New Era

Interfaces For:

New Era Radio

Instrumental

Find Artist

Genere Genere

Spotlight

Popular Artists

Find Artist

Genere

Rate Songs

NBA

Color

Color Wheel

ABA NFL College

Independent

- Hat Finder

Search City

EK Collection

Size

Comic Book

- New Era App Website - Your New Era

Web Retailor

Link

Retail Store

Name, Phone Location

Rate Songs

Search State

- New Era Radio

in 1 4 Functions

App!

Random Spotlight

Popular Artists

New Era iPhone App The app website is the easiest way to check on the newest caps, check stock and order status. The app is avalible for iPhone, Blackberry and Android phones.

App Website

The New Era Mobile App

• • • •

Fast loading pages for easy shopping and browsing on the go More mobile friendly display than the original website Faster purchasing process New Era news provides the latest industry information and the latest blog posts from around the world

New Era iPhone App

Find A Hat By Loading A Picture

Hat Finder -

Find A Hat With Description

Hat finder is a simple search program that is unique to New Era. This program is for the person who often ask’s, “Where can I get a hat like that?” This is an app where you take a picture of a hat, the app then scans the picture and instantly tells you which online retailers (associated with New Era) have it, and the nearest location. If no picture is avaliable, you can describe the hat. The app always lets you rate how well the search engine works. It also gives you a selection of hats that you may also like, as well as a quick buy option if the hat is on the New Era website.

“Your New Era” - Lets you create your own personalized New Era hat with your chioce of colors, logo, and fit.

New Era Radio

New Era Radio • • • •

You can choose to play artists that are only from the city of your choice Genres vary from hip-hop, alternative, electronic, soul, jazz, and other If there are enough requests for a certain artist or group, we will have a temporary spotlight channel on them showcasing their music GPS feature will also provide a way for nearby independent artists to get more recognition and promotion in their specific city

Your New Era

Your New Era • • •

•

With this program you can customize your own hat right on your phone! Start with a blank New Era cap, choose your logo, and choose your cap style Next is the color customization where you decide the colors of the • Base of the hat • Bill (underneath and on top) • Stitching • Breathing holes • Button Lastly, you choose the color of each individual section for the front and back logo

Catalog (Independent Artists of san Francisco)

Independent Artists of san Francisco

San Francisco is a city full of distinctive districts that cater to everyone’s needs and enjoyment. One of the things San Francisco is most famous for is its array of independent artists from sculptors to photographers to painters.

his free yearly showcase catalog “Independent Artists Of San Francisco” gives you a peek inside their world of local creatives.

• • • • • •

The catalog brings together an array of San Francisco artists from the well-known to the underground Each page is filled with original imagery from an Artist and a formal interview or biography detailing their creative process, stories and insight on the artist The free catalog will be given out at art galleries and independent art retailer’s across the United States The mission is to show the rest of the country the talented independent Artists of San Francisco It also provides artist contact information for inquires The catalog includes the talents of respected as well as neglected San Frncisco artists, so they gain more popularity and can continue to create beauty throughout the world

catalog Spreads

Cover Page

layout

n the spread designed for Anthony Lister, I incorporated structure within the text to make it more visually dynamic. I chose to use the Superman image because it was the most symmetrical and easy to wrap text around. For David Choe’s spread I broke it up into three visual sections displaying each story. The first section it displays a large breathtaking portrait called “Dark War”. The top section of the right page is a picture depicting a young man shot in front of the one he loves portray’s the ultimate grief.

“

When I make work, I try to only make it for myself. There isn’t much thought about who is going to see it or what they will think or what they know or what is cool.” - Lister

“

David Choe’s art is a sick and twisted display of beautiful carnage” - SF Weekly

“Music is my inspiration, my favorite artist is MF DOOM” - Janjel

Who They Are “For my creative process I tend to work on many pieces at once, trying new things and letting paint dry and giving myself time to mull something over. It’s a process where I continually re approach a painting with a fresh point of view and respond to what’s happened before.” - Jason Jagel Joshua Blank and Pez are a unique art duobased in San Francisco. It is said that they get their inspiration from boredom; drawing in random magazines, books, comics, and even boring hotel wall art. 5

Back cover

Eco-cise “Life Energy”

What It Is

Eco-cise is the only worldwide non-profit carbon negative gym 100% affordable to the public, providing a family friendly setting while producing clean electricity to the local community and various charity events.

Our gym equipment is converted into an energy producing machine by the company ReRev. ReRev retrofits cardio equipment to reroute the energy that is being emitted as a heat by-product.

Instead of the equipment raising temperatures inside the facility, causing the air conditioning units to work harder, the energy is delivered to a central processing unit which converts the human power to utility grade electricity. Each retrofit has a controller box which feeds back through a processor and into a central-grid tied inverter, tapping directly into the buildingâ&#x20AC;&#x2122;s electrical system creating free electricity with no maintenance required. When producing power back into the grid, PG&E pays Ecocise for how much power is produced.

Enviornment

ot only is our gym equipment modern but our whole gym experience is ecological.

»» Walls will be a faux bamboo texture and; insulated with old jeans »» Ceilings uniquely molded to use natural sunlight and moonlight »» Floors will be a soft 100% recycled rubber. At this gym we use the least amount of energy possible

Energy Board Featured in the Eco-cise gym will be an electronic board »» Displays the top energy producers of the day »» Energy points can be saved up to purchase in-house items such as »» towels »» shirts »» drinks »» membership discounts »» Members can keep track of how much energy they produce by »» the app »» an email »» text message »» or print out

App

Mission O

ur mission at this nonprofit carbon-negative gym is to be the most eco-consious gym in the industry.

Vision - Provide clean carbon-negative energy - Get people and families fit and health conscious - Provide reasonable rates for gym membership - Help others in need by reducing low-income household energy bills - Raise funds for different charities

Vision Statement Here at Eco-cise we want all Americans to be more healthy and fit while paying a low price for their gym membership. You can help Mother Nature by turning your human energy into actual electricity. This carbon-negative energy let’s you provide energy and funds to the less fortunate just through the simple act of exercising!

o run on a typical treadmill at a gym for an hour you waste about 200 watt hours of electric energy. At our gym in that same amount of time you would have produced 100 watt hours of clean energy to give back to Mother Nature.

Key Partners Include: »» »» »» »»

ReRev - Providing the equipment Organic Architect - Eco-Friendly interior design PG&E - Providing us compensation for electricity Foundations - For charity events »» Susan G. Komen For The Cure »» Make-A-Wish Foundation »» Avon Walk For Breast Cancer »» San Francisco Bicycle Coalition

Dont just exercise

Eco-cise Join us on: Visit us at: www.ecocise.com

Eco-cise

Logo

Eco

Trial -2

is o-c Ec

Trial -1

-cis e

Trials

Eco cise

Trial -3

Eco-cise

Eco-cise Final

Eco-cise

Eco-cise Black & White

Brand Identity Guidelines: »» Both logo and type font are to be only used in the primary colors unless specifically directed to do otherwise »» Text is never to be in all capitals or in all lowercase »» All logo changes must be approved before submitting

Typography: Font: Leaf

Font: Champagne and Lomousines

Font: Gill Sans Ultra bold

Eco-cise

ABCDEFGHIJKLMN OPQRSTUVWXYZ

abcdefghijklmn opqrstuvwxyz

1234567890

Logo

Copy

Header

»» The fonts are for specific use and are not to be interchanged with each other. »» Leaf font is only to be used in the logo. »» Champagne and Lomousines font is only to be used for body text. »» Gill Sans Ultra Bold font is specificly used for headers.

Onyx

Bamboo Green

Canvas

Blanco

R-0 G-0 B-0

R - 81 G - 113 B - 46

R - 245 G - 242 B - 222

R - 255 G - 255 B - 255

Colors:

y running on a typical treadmill at a gym for an hour you waste about 200 watt hours of electric energy. At our gym in that same amount of time you would have produced 100 watt hours of clean energy to give back to Mother Nature.

Dont just exercise

Eco-cise Join us on: Visit us at: www.ecocise.com

Eco-cise

Magazine Advertisement

English French Spanish Japanese

The Eco-cise website is designed to inform people about our mission »» »» »» »»

A simple five grid layout format The interface of the website is very simple, clean, and easy to navigate The four click option opening screen allows you to find something in a hurry There is a search bar on every page to help you find what your looking for

10 Reasons why you should join

Eco-cise energy statistics

How Eco-cise works

What is Eco-cise?

Website

Market Issues

Crucial Issues People are not only concerned with the health of our eco-system, but concerned about finding ways to give back to Mother Nature Gym memberships are expensive and too much for average families to afford Alternative energy sources are not steadily being used

Economic Shifts The shift to being eco-friendly is not just a fad or zeitgeist, it is now for a lot of Americans (especially in San Francisco) a lifestyle. Consumers want to be more eco-friendly while conveniently spending less money.

Unsatisifed Consumer Needs A way to give back to our eco-system A way to give back to their community An affordable gym membership A gym that builds community A great place to get in shape

S.W.O.T

Strengths

Weaknesses

- Exclusive products

- New business with no track record

- Unique business idea

- No brand recognition

- Low cost

- Minimal staff

- Low energy consumption

- Needs startup money

- Helps families

- Could run out of capital quickly

Opportunities

Threats

- No competitors offering same product - High quality eco materials/ interior - Use social media to reach the market - More people becoming â&#x20AC;&#x153;greenâ&#x20AC;? - Energy efficient

- Other gyms can start to do the same thing - Customers looking for best deals - Electric companies could pay less money - Hard to reach all customers using social media

BUSINESS BUDGET

Business Budget SUMMARY

BUDGETED

Total income

2,593,608.00

Total expenses

416,771.00

Income less expenses:

2,176,837.00

INCOME DETAILS

BUDGETED

PG&E

2,506,608.00

Services Memberships

2,600.00 15,000.00

Charity Events

20,000.00

Total Income:

2,593,608.00

EXPENSE DETAILS Sales Expenses

BUDGETED

Inventory

Total Sales Expenses: Percent of Total:

Revenue Streams - Donations - Random Charity - Charity event donations

49,400.00

Donations

Wages/Salaries (includes payroll)

NOTES

- Membership - $5 Monthly Membership Fee - $50 Yearly Membership Fee NOTES

- PG&E - $/kWh prices will be adjusted for Time-of-Day (TOD) factors.

222,080.00 0.00 222,080.00 53.29%

Overhead Marketing/Advertising Rent Utilities Furnishings Office supplies Office equipment/computers Travel

Total admin. Expenses: Percent of Total:

18,000.00 120,000.00 0.00 50,000.00 148.00 1,008.00 0.00 189,156.00 45.39%

SERVICE & EQUIPMENT Accounting services

3,600.00

Legal services

1,000.00

Internet Service Providor Cell phones

720.00 0.00

Landlines

115.00

Website

100.00

Total S&E Expenses: Percent of Total:

5,535.00 1%

Income/ Expenses Summary Membership - 87,000.00 PG&E Revenue - 2,506,608.00 Expenses - (416,771.00) Total Profit - 2,176,837.00

Dont Just Exrecise...

Eco-cise

decadence

ecadence is a contemporary urban fashion band that is suited for the inner city adult male. This is a company that adheres to the lazy, sarcastic, creative, apathetic artist; that despises people who dress over the top with bedazzled shirts with loud colors. A blend of couture design, attention to handmade details, mixed with irony, deep thought, negativity, and intelligence; which sets this brand apart from its competition. Decadence makes un-trendy unique classics that are wearable throughout the year and stay comfortable while still being conventional.

Cover Page

Indulge i n :

Cover page