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The scope of the role
To devise and implement PPC strategies across a number of assigned clients accounts and manage the campaigns in accordance with the stated strategies. One will be responsible for the day to day running and managing the accounts, carrying out technical changes, analyzing and drawing insight from the third party analytics data, implementing innovative management techniques to maximize the campaign performance. Especially stating, this job is important for assisting in significant results and delivering best practice management techniques across each assigned client campaign.
Main responsibilities Campaign strategy • To work closely with your line manager to ensure that all client accounts managed by you have a robust commercial strategy in place, be together with specific performance targets and objectives tailored.
• To work closely with the commercial director as requires when devising and managing advanced strategies of higher value clients. • To cultivate a strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients. • To invent, implement and run innovative campaigns across your client accounts in line with the client’s goals and objectives. • To manage budgets in line with strategy and ensure that monthly spend is on targets. • To distribute regular paid search management services for assigned clients KPIs and reports.
KPS & Reports
• To use a variety of proprietorial and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand user trends and behavior and add context to the performance of each account. • To produce monthly reports for clients containing a robust description of the monthly activity, suitable advice, and recommendations.
Analytical & Technical • To formulate and follow paid media strategies for clients. • To adjust client accounts for maximum performance using a variety of PPC practices. • To support sales with proposals and meeting preparation. • To carry out/fund to detailed consultancies/audits for assigned new customers as required.
In The End With the presence of powerful online job portals, PPC executive jobs in Mumbai are available and other locations of Bangalore, Chennai, Hyderabad, and Pune. The job hunting through the online mode can make your desired job come true.