CHARLIE HARTZELL PRODUCT DESIGNER
CHARLIE HARTZELL PRODUCT DESIGNER WORK
Ziba Design: Portland, OR | 2012 Industrial design intern for 4 months. Worked on a design language project and a full design project. brainstormed on many other projects. Did CAD and sketching as well as model making. Yakima: Beaverton, OR | 2011 Industrial design intern for 5 months. Worked on defining the new “Whispbar� persona. Worked on designing boat rack for Whispbar. Research, sketching and form development, and CAD. Blount: MIlwaukie OR | 2011 Industrial design contract work. Sketched employees ideas into viable design concepts, and ideated off of those concepts. Fix Studio: Portland, OR | 2009 Design intern for 4 months. Helped design restaurant interiors around the Portland metropolitan area. Focused on concepts and branding of places.
SCHOOL
OES (High School): Portland, OR | 2003-2007 GPA: 3.3 University of Oregon: Eugene, OR | 2008-present BFA Product Design Business Minor GPA: 3.4
AWARDS SKILLS
CONTACT
IDSA Student Merit Award | 2012 IDSA Idea Award Finalist | 2012 (Melas Lighting) ICFF Selection Skilled drawer. Adobe Creative Suite. 3D CAD Modeling using Rhino. CNC routing and 3D printing using CAD. Rendering using Keyshot. Microsoft Office. Modeling/ shop skills. Knowledge of social media outlets. cell: 360.772.0793 address: 4500 sw humphrey ct. Portland, OR. 97221 email: hartzell@uoregon.edu
sporting events
I like
watches
surfing
cabins
Sketching on truck cross bars. Thinking about height adjustable, stability, and fitting Yakima into a truck style. Can’t talk about full project
tabLe of contents
05-26
CHIRP
27-44
PATCh
45-52
hanimals
53-70
melas
05
design a monitor
that changes with the user
CHIRP
TWO WAY BABY MONITOR
07
ANGELICA AGE 3
As a group we talked to a variety of different actual families to get a deeper understanding of the first child and family dynamic. We developed a personality and user lifestyle for all of the characters to bring unique insights to life.
MARC AND CHRISTINA AGE 35 and 31
They are both in the creative industry. While Marc works full time. Christina works only half and spends the rest of her day with Angelica. They live in Vancouver B.C. in a small house outside downtown.
CHARACTERISTICS | EMOTIONAL NEEDS | FUNCTIONAL NEED | MONITOR NEEDS playful imaginative transitional dependent
attention encouragement security setting boundaries
safety durability order physical comfort
tactility stability growth have character
CHARACTERISTICS | EMOTIONAL NEEDS | FUNCTIONAL NEED | MONITOR NEEDS loving outgoing protective active
acceptance connections friends love
excersize relaxation personal time family time
good looking stable easy connection
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Opportunity Baby monitors are currently designed for ages 1-2, but parents use them for years after that. I wanted to design something that fit both the parents and childs changing lifestyle.
ca ch n le i l d ave do ss es ide n’t + let go +
c at om te p nt let io e n +
c de om pe ple nd te en ly t+
age1
age 2 + tor ions o m nc t s+ fu u itio b am
ng ence i w ro e n d ts g n p + de e ev in l cia o +s
age 3-5 + se
lf st
ar te r +d e at t pend ime ent s
ch s e r p
naptime
d
om o r th
to d be
aw a k
g
s
ech pe
lc ean
sic u m
es am
bath
e
asleep
red b a c s a
st
buil
a c i l e e e r h g t n ool
chrismar c t i n brea kfa a
a
11
c olor
user 360
learn errands
din n e r
Through talking to our similar consumers we flushed out a day in the life of Angelica and her family. I was interested in really diving into her bedtime cycle. She has her own room and is doing things on her own now. So this is a time where she will still be wanting parental guidance but will not always get it so that she can become her own person.
13
15
FORM DEVELOPMENT Starting with the kids device I wanted to created something that was fun and had character. Yet since this was a product family I didn’t want to take it too far in the direction of a kid so that the design language could also work for the parents device.
17
PRoduct age 0-3 Chirp is a product with two life cycles. It is used only by the parents the first three years of life. It is the life-line that keeps your kid safe and your piece of mind. The design is fun in style and use.
19
PARENTS DEVIce The concept behind Chirp comes from a desire to create a beautiful baby monitor for modern parents. They could be at a neighbors or hosting a dinner party and it fits right in.
Parents light turns blue when childs is out of the dock Light turns red when child pushes button Light flickers on and off when noise is being made
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PRoduct age 3-5 When the child matures they can begin to use it. It is used as a night light for their nighttime bathroom trips. If anything goes wrong you will know about it. If its not an emergency the child’s button will get your attention without screaming.
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abs SantoprEne
coated aluminum
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chirp monitor The device becomes seamless integrated into both the parents and childs lifestyle. from birth to age 5.
27
create a Bandage
for one handed use
PATCH
FIRST AID PACKAGING
29
GABRIELLA ROSALES Is 42 years old and is an avid ultramarathon and trail runner. She is an accomplished athlete dispite the fact that she was born without a right forarm.
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Opportunity 01
design things for one handed use makes the product easier for everyone
birth defect
has caused her right arm to not fully develop. She is very different then amputee victims because she has adapted her whole life to this body.
03 75
million
U.S citizens have disability in their hands or forearms.
percent
of the 3 million cannot receive or do not use their prosthetic
opportunity 02
Trail runners have a tendency to get injured because they often run 30+ miles over uneven terrain.
PROBLEM/ OPPORTUNITY
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product 360 Through talking to our similar consumers we flushed out a day in the life of Angelica and her family. I was interested in really diving into her bedtime cycle. She has her own room and is doing things on her own now. So this is a time where she will still be wanting parental guidance but will not always get it so that she can become her own person.
PRE RUN
ENDS RUN
RX
FATIGUE STRESS PAIN
+
+
STARTS RUN
INJURY
+
35
elite
sterile
PATCH
approachable
sport
clean
sport
37
dispenser A dispenser becomes too bulky for a trail runner to use. There are some interesting ideas that could be applied to home use, but would be useless in the field.
STICKY BACK
The sticky back option is the easiest to use and it allows for the user to pack as many or as little as they would like. It is not dependent on a bulky contraption
PULL TABS The pull tabs were partially integrated into the final concept because they have a nice exaggeration in relationship to the use.
filing
This idea was mainly for the idea of having a dispenser or case. However runners cannot afford to add the extra bulk of a case.
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user cycle By simply peeling apart the package you reveal the sticky, skin side of the bandaid. Then you place this on your arm and pull off the backside of the wrapper. One can use the hole to pack up a specific amount for a run, or use their teeth to open for daily use.
43
the family Each object is designed to be used with one hand. By designing for one handed use, it makes life simpler for the disabled as well as the able bodied alike. The graphics are simple and understandable for use in stressful situations.
U A GR
2
D
,a
n lea
c
2 2x 4p
T H G I STRA GE
1
A D N BA urself ch pat
yo
1
BUTTERFLY BANDAGE patch yourself
ANTI
OIN
BIOT
S G E UZ SIN
S rotec E R ,p
t
rb
o bs
a
n 2i ply
I
ENTC
TM
dis and infec t sca redu s wo rrin ces und g
1
CLEANSI
CLOT H rem oves
dirt
NG
AC NE TIVE OM ING YC R IN EDIE SU LF NTS: and b AT E acte
ria
45
make a toy
with deeper attachment
HANIMALS CHILDRENS HAND PUPPETS
47
inspiration I was really inspired by the way kids can really use anything to create fun. Kids use their hands to do a variety of different gestures or puppets.
49
dual use Kids are easily bored with toys that have one purpose. The idea behind Hanimals is that there will be a discovery process, in which you realize the two distinct wasy to use them.
51
packaging I wanted to create a simple packaging that could be sent as a card. I was inspired by the old circus promotions for the graphics.
53
develop a light
for the whole community
melas
PUBLIC LIGHTING
55
RUssel and eric NIGHT RUNNERS
“We usually run with someone else because it feels pretty unsafe”
jenny
NIGHT RUNNER “I feel like I can’t really see if there is someone else around”
alex and john LED ENGINEERS
“To really harness the power of LED’s you have to be able to cool them properly”
officer gordon
SALEM POLICE OFFICER “We need more surface covered in light so we can see whats happening at a distance”
57
Field research We tested a variety of LED and HPS lights that are currently used in parks and public areas. We found that the LED shows nature in a truer color, and also feels much brighter when you are near it.
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research insights By talking to a variety of people and studying the street lighting market, as well as testing lighting solutions in the field. We have come up with some really unique user insights that are untapped on the current market.
parks million tons of carbon 300 want more of users are crutial to the
health of the local population
emissions each year from streetlights
an even distributed light
current
LIGHTING SOLUTIonS use single point sources
riverfront park WALKER RUNNER BIKER
50 ft
61
before opportunity GLARE REDUCTION
“overly bright lighting creates a sharp contrast between light and darkness. bad lighting can even attract criminals by creating deep shadows that offer concealment.� -DSA
after
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before 100 watt HPS acorn light. Light path projected using Dialux lighting software.
after 43 watt (avg.) MELAS light The Melas has individually focused LED’s that create a large even spread of light on the ground. Single point source lighting creates a hot spot in the middle, and has a quick fall off. There are also adjustable amounts of arms to allow for different park situations.
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interaction
Instead of using solar panels or wind turbines which are useless in the City of Salem due to weather conditions, we have used efficient lighting with smart grid connectivity to turn the lights off when not in use. Lights turn on as a user enters the park.
mid Use
Lights communicate via bluetooth technology to preemptively turn on lights ahead
post use 10 minutes after a passerby lights dim to 50%. They dim all the way off after 20 minutes.
69
melas light The Melas also uses spread out LED’s to create airflow through the aluminum head. The light is essentially acting as a large heat sink, which drastically increases the life of the LED.
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