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digital and tablet explosion
= opportunity
The era of mobile digital technology has crossed a new threshold. The percentage of Americans who have mobile internet access has risen dramatically in the last year. Even with the broadening population and wide range of competing activities, mobile owners are drawn to news on their tablet and smartphones. What has also emerged is different kinds of mobile
out of
3
Tablet users have a news App.
news audiences - a trend that brings both opportunity and challenge for news organizations. 57% of mobile users regularly check headlines on their tablet, and 78% of tablet readers who read longer articles read more than one during a sitting.*
why add a tablet app for your readers? new engaged audience It is estimated that over 60% of the U.S. population will have a tablet by 2014. Studies show tablet users consume over 4x more news media than other digital formats. Tablet audience covers all age groups.
new advertising revenue channels
Full page digital ads have great brand appeal and value.
Tablet readership and app readership can be audited and used as circulation.
Tap to Link features provide immediate results for both reader and advertiser. It is estimated that
Studies show digital media consumers are more friendly to marketing efforts.
why partner with Scoopkit? Tablet users consume over
free service
four times more news media than other digital formats.
Allows your publication the luxury of building readership and presenting value to advertisers without the overhead expense of startup and maintenance.
over
60% of the U.S.
population will have a tablet by 2014.
a partner with experience Some of the brightest minds in not only app development and marketing but newspaper publishing. friend of the industry Scoopkit believes in the newspaper industry and its future. Our partnership allows you to expand while focusing on what you do best. Sell newspaper.
free apps for free papers free apps for free papers
how scoopkit works
you publish your free newspaper
you upload your pages to scoopkit
we publish your reader app
your readers love it
the five steps 1) Upload PDF of Paper to Scoopkit 2) Scoopkit produces Tst Demo for your review 3) Approve the App for Production 4) Scoopkit submits App to Apple and Google and manages entire App program 5) Launch and market your New App.
ScoopKit allows publishers to electronically optimize each print edition so it functions properly on an iPad or Tablet screen. We use the same pdf files that your print edition uses, so there’s no extra work on your part. Simply upload the PDF version of your paper to Scoopkit via FTP or Dropbox. We take care of everything that is needed to get your App through Apple’s and Google’s submission process and will continue to improve it once its published on the App Store!
join our network of partners Scoopkit launched in the United States in September of 2012. We are proud to have become partners with the Free Press Associations and hundreds of publications across the US since our introduction. As a friend of the Industry Scoopkit is honored to partner with such groups as: newspapers Banner Publications Reminder Media, MJ Media Group Valley Journals
shoppers Pennywise Thrifty Nickels American Classifieds
newspapers have a long life and we are not changing how we produce them.
magazines Deep Surf Dog’Cruses Pacific Journal
But this will give you a convenient way to take it
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...and many more. Please check out our current Apps at either the Apple Store or the Google Play store.
We believe that our printed
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getting started
current partners
Let Scoopkit do a demo for you and show you how your publication might use these new apps. Schedule a call with Charlie Pankey, Director of Business Development. We will arrange to have a PDF of your last edition sent to us for a no obligation trial or demonstration of how the Scoopkit app functions and a discussion on how it can become a growing revenue source for your publication in the near future. Contact Charlie at 775-392-1289 or e-mail charlie.pankey@scoopkit.com.
learn more at
scoopkit.com
and it is the be the same as the printed paper.
Joe Green, Publisher Greenbanner Publications