8 Things That Your Competitors Can Teach You about Web Design
If you have just started a new website or you are wondering why your established business website is getting small number of visitors, then it is the time to do a little research about it. The best thing you can do is to learn from your competitor’s website and notice how they’ve structured their website, and so on. The basic idea is to learn from their successes and mistakes that can help you to take the right direction and avoid the possible errors. The following are key elements you can take look at and learn from your competitors’ website design: Homepage Competitor’s homepage is a good place to start, when you are doing competitive analysis. It is the very first page that anyone who is looking for a specific service or product will be redirected to. A homepage should be able to give a clear view of the website to the visitor. Layout: A website’s design is always aimed to look the best to visitor. A bad Web Design layout is not only ugly to human eyes, but it’s also a major concern to the several search engines. Layout is one of the most important elements of web design which can influence the action and reaction of the visitors.
Colour scheme: A business’s branding is purely based on the colour scheme implemented on the site. This involves both the online and offline assets including logo and website designs. You may look at how your competitors used colour and colour variations on their websites. Easy navigation: The Web Design of your business should always be aimed at getting the interest and giving information to the visitors. They will not stay on your site if the design confuses them. Instead, they will click the close button instantly. Hence the layout of your website has to be correct is considered as very crucial. Content: The uniqueness and correct content attract the readers. The content must create the right balance to your design. It’ll serve as a guide to your audience that where to go, what button to click on and most importantly, what your business is all about. Most of the websites ensures that they must provide quality content, Social media accounts: If you want to share your views about your business and want a large number of visitors then share it on social media. The important postings of your website can be easily shared over several social media accounts. Mobile-friendly: If you find one of your competitors having a website not compatible for mobile then, it’s indication that the owner is not updated with the latest trends and are more vulnerable to navigation and other on-page issues. Blog interaction and engagement: Blogging is must for every business since it is a great platform to deliver more information to your target audience. If your visitors start commenting and sharing your posts to their own networks, thus helping your business spread around the globe. Just make sure that you respond to their inquiries and comments on a timely basis.
iMedia Designs | is a Toronto Web Design company offering web design and development services to support ecommerce infrastructure.