Common Mistakes in E-Commerce Web Design
Nowadays technological advancement has brought a new change to the world of business as e-commerce industry has dominated the market for over a decade. Thus there is no wonder that why companies have been jumped into the business of online selling. A great web design is all about improving the experience for your valuable customers. There are several things to consider when you are going to start your ecommerce company. In current scenario no ecommerce site is perfect, especially when it first goes live on internet. Most of the common mistakes that are made in the web design are easily avoidable, yet not always recognized. However e-commerce is not just about buying and selling your products online; it’s an effective and collaborative way to run a business online. So, here are some common Ecommerce Web Design mistakes to avoid:  Limited Product Info: Product information is one of the most important points to be kept in mind while creating a site as your site can fall behind in the market if you don’t give complete information about the product to the visitors and help them to make the right purchase.
No Logo: Logo is considered very important as it is the first thing a visitor sees and one of the significant impressions of your online business. If you don’t upload a logo of your brand then it isn’t good enough for you.
Hidden Contact Information: If a customer wants to contact you in any case and your contact information is hidden or not visible to find, then there is a good chance that they will not trust your brand and move on somewhere elsewhere for purchase. Not making sure your site is secure: Several case studies show that up to 25 percent of users have actually stopped an online purchase because of the website security concerns and reviews. Bad or no search capability: Customers who use on-site search to find products are more than three times the customers who are unable to find a product.
 Poor and single images/photography : When people are buying online then it is very important to show multiple angles of the product and the purchase options also include appearance, colour, multiple sizes etc. and also make sure that the photo is big enough to zoom in clearly.
 Lack of Payment Options: A lack of payment options may lead to lack of sales. If you are not targeting online customers by letting them pay with the method of their choice, then you will lose sales.  Not having a mobile or mobile optimized version of your ecommerce site: It is a very big mistake if you forget about the mobile commerce when building an ecommerce business website. As more and more people are doing their research and shopping on mobile devices. iMedia Designs | is a Toronto web design company which is an IT consulting firm offering web development and ecommerce web design services.