How to Integrate Social Media into Website Design
Social media is taking both inbound and outbound marketing by storm. It didn’t take very long for businesses to realize how powerful social media is in gaining brand awareness, building up subscribers and moving people through the sales funnel. Š iMedia Designs Technologies meet@imediadesigns.ca 481 University Avenue, Suite 305 Toronto, Ontario, Canada, M5G 2E9
While social media is being actively used by businesses and marketers, one challenge facing everyone in the playground is that not everyone is yielding the same results. To hack a path through the clutter, you need to come up with a solid social media strategy, and one aspect you need to take seriously is the web design. Thus, in this article, we will take a look at some easy-to-implement ways to integrate social media into your web design. 1. Almost every website features social media icons on the homepage(or all pages) as a presence of being a social media “rustler”. With a click of any icon, a visitor will be directed to the social media page. For this strategy to work for you, you must make sure that I.
II.
All the social media pages are accessible: links are active.
Social media icons are visible and easy to find.
2. Ditch the lengthy sign in/login process and allow social logins. In this way you cut off the registration hassle for your visitors and quickly capture your visitors’ info. Facebook and Twitter are the two most commonly used social login networks, 3. Display user-generated Instagram photos that are related to your products or brand. If you want to increase your instagram followings, embedding your Instagram photos in blog posts/product pages allows you to capture new followers from your website visitors. 4. User-generated content is a huge influential factor on the decision making process. Therefore, it is worth investing in a commenting tool which enables real-time interactions between your social network communities and your brand. Replace some ritual homepage content with more vibrant content that feeds from social media. © iMedia Designs Technologies meet@imediadesigns.ca 481 University Avenue, Suite 305 Toronto, Ontario, Canada, M5G 2E9