Introduction
On page SEO and off-page SEO both are important for achieving higher rank in Search engine, but their pattern of work are different. On page SEO is optimizing a website on the other hand off page SEO is using for promotion of the website. Too many Digital Marketing Company follow both tactics for reaching towards their goals. But after some revolutionary Google algorithm update it is quite obvious that on-page SEO is much more needed for achieving higher ranking. Below all the reasons are listed below which are enough for justifying this statement.
‘Speak’ the Search Engines Language
With on page SEO, we ‘speak’ in search engine language and our goal is to make understand them about our website. In other words the more signals we can give them, the greater are our chances of achieving better rankings. Doing on page SEO we can directly communicate with search engine, but for off-page we have to depend for another websites.
Local Business
If we are running a website for local business; we need to get local customers searching for various terms just like “SEO Services provider in Toronto” or “Best SEO Company Toronto” on Google or any search engine. In this scenario on page SEO is all we might need to do.
Keep Users Happy
Off Page SEO may generate more traffic to the website but if it is not properly optimized or if it is not user friendly, the results will be disappointing. There is a huge chance of increasing bounce rate of your website. Any search engine does not consider this matter positively. For improving conversion rate and reducing bounce rate Best SEO Companies are always implementing this principle and serves us the best possible solution.
Social Media Era
In this social media era, business promotion is very important thing for every type of business success. So we cannot say that we do not need to do off page SEO much more. It is also very important and indispensable in this world of advertisement. On page and off page both are vital for a successful online business of Internet Marketing Company. But it is remarkable that whenever we are trying to promote our website; we need to ensure that our website is well optimized and in good condition. So, in conclusion we may say that On-page optimization should be our first step, and then we can go for doing off-page.
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