Top 7 Website Features That Consumers Want On Mobile
Nowadays as we have observed that the mobile technology is entering into the market as mobile marketing has emerged as the most successful platform for several companies to expand their business globally. To get targeted visitors and attract more and more customers as possible, it become essential for the businesses to have a user-friendly website which is fully optimized for mobile. At the time of designing and developing a mobile website, you think of typography and decide not to experiment with the templates, font colors and types. You may also consider content and choose it carefully that would engage and entertain the visitors. So you are basically trying to make your mobile website user-friendly, but have you ever considered what mobile consumers really want and expect from your website? Do you know what they exactly want to see in your mobile site? Let’s have a look at what users actually want to see on your site and what makes them stay or engage in your services: 
Simple Access to Contact Forms: As a business owner, you know that it is important that you serve your visitors with a clear information about your business and services on your site. So you must offer them with an easy way to contact you. It will be a great idea to add a contact form to your site; however, you make sure that the contact form is easy to customize and match your requirements and suit your website design.
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Click-to-call / click-to-sms buttons: Click-to-SMS & Call buttons are the most important element of a mobile website as it attracts a lot of new customers and delivers huge revenue for businesses. As it allows users to instantly contact the company. Using this feature, smartphone users just need to tap the button of the
mobile site as it will allow them to automatically contact the business. These buttons helps in increasing the customers, who are calling and contacting the business.
Easy navigation: Navigation is considered very important for a mobile site similar to the loading speed of the website. Mobile users should be able to perform most of the actions from the homepage and reach the essential content from every single page. So you may also place “back” button at both the bottom and the upper part of the home page for more convenience.
Product Images Zoom Feature: As we know smartphones screen is much smaller than the desktop or laptops. Therefore, the pictures and information about the products appear smaller, but Zoom is a feature that will work as an essential tool. Using Zoom and move capabilities, users can easily see the products picture in a more detailed way. This wonderful feature allows consumers to make a smart decision regarding purchasing that will make their shopping experience very wonderful.
Mobile Maps with directions: Let your customers know where your business is located and how to get to it. So you may also add Google Map widget within the mobile and set up your map with the step by step driving directions to help your customers locate your place quickly.
Bigger & Finger-friendly Buttons: As we all know that users are tapping the screen with their fingers, so it would be an excellent idea to have larger buttons on your site. A touch target that is between 45-57 pixels enables the user’s finger to fit easily inside the target. The limits of the target are only noticeable when the user taps it. It gives them a clear and obvious visual feedback that they are hitting the target accurately.
Link to the full desktop site: Make sure to provide a link to the full version of the website, even if it is adjusted for desktop use only.
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