TRADITIONAL ADVERTISING V/S DIGITAL ADVERTISING
INTRODUCTION  When it comes to developing advertising budget, many questions arises.
Should the amount be invested in older method of advertising (traditional) or invest in or try new method (digital)?. It’s hard to decide which trend have faded and is trending. There are two methods of advertising- traditional and digital.
MEDIUMS USED  Traditional Advertising
Television, newspapers, magazines, hoardings etc  Digital Advertising
Social media, search engines, and websites are used for advertising.
TRADITIONAL ADVERTISING Traditional advertising is an old method of marketing. Though traditional advertisements have a personalized touch but it’s hard to track the results. Example: who read the ad in the newspaper, who switched another channel during the commercial on television.
DIGITAL ADVERTISING  With the growth of technology, digital marketing is booming rapidly. Many
businesses have shifted to online marketing as it is cost effective marketing method. Digital platforms give way to the business to reach a wide number of target audience. Digital advertising makes it easier to measure the traffic to the website.
 Nowadays, a large number of people are socially active and this makes it
effective to reach the target audience. Smartphones are a leading and growing digital platforms. Now advertising and reaching to the customers directly with the help of phones have become much easier.
COST & EFFECT  Traditional
It is very expensive for advertising on television, hoarding, newspaper etc. The effectiveness of the ads cannot be measured as there is no tracking system. The results can be seen only when customer calls or visits the office.  Digital
Digital advertising is not expensive as the budget involved to advertise on social media and search engines is less compared to traditional. The budget is under control and it is more effective as we can specify who will see the ads, location, age groups etc.
CONTACT US Address 481 University Avenue, Suite 703 Toronto, Ontario, Canada, M5G 2E9 Mail meetto@imediadesigns.ca Website https://www.imediadesigns.ca