On-Page or Off-Page – which one is best for ranking? On-Page optimization vs Off-Page optimization in present Era
On page SEO and off-page SEO both are important for achieving higher rank in Search engine, but their pattern of work are different. On page SEO is optimizing a website on the other hand off page SEO is promotion of this website. A good Digital Marketing Agency should follow both tactics for reaching towards their goals. Some Digital Marketing Company Canada follows both tactics for reaching towards their goals. But after some revolutionary Google algorithm update it is quite obvious that on-page SEO is much more needed for achieving higher ranking. Below all the reasons are listed below which are enough for justifying this statement. 1. ‘Speak’ the search engines language With on page SEO, we ‘speak’ in search engine language and our goal is to make understand them about our website. In other words the more signals we can give them, the greater are our chances of achieving better rankings. Doing on page SEO we can directly communicate with search engine, but for off-page we have to depend for another websites.
2. Our primary goal is to keep your users happy. Off Page SEO may generate more traffic to the website but if it is not properly optimized or if it is not user friendly, the results will be disappointing. There is a huge chance of increasing bounce rate of our website. Any search engine does not consider this matter positively. This is not desire at all. So Best SEO Company in Canada is always implementing this principle and serves us the best possible solution. 3. For local business on page is best I f we are running a website for a small local business and we need to get local customers searching for various terms on Google or any search engine then on page SEO is all we might need to do. In this scenario NAP sitation is the most vital and influencing factor for our search engine. 4. What should be our steps in this Social media Era In this social media era, business promotion is very important thing for every type of business success. So we cannot say that we do not need to do off page SEO much more. It is also very important and indispensible in this world of advertisement. On page and off page both are vital for a successful online business of Internet Marketing Company. But it is remarkable that whenever we are trying to promote our website; we need to ensure that our website is well optimized and in good condition. So, in conclusion we may say that On-page optimization should be our first step, and then we can go for doing off-page.
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