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Megalomania is communicated within various ways: Through a retro colour palette and photography, because it gives it a stylish urban look and a scientific feel. Those colours also clash and at the same time emphasize on the brands logo. A sexual twist keeps it young, and fresh as Sex is always an eyecatcher. Simplified shapes, clean-cut objects and as less movement as possible give it a rigid appearance., which contributes to a strong futuristic brand image,
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