PAI CHARLOTTE LOASBY IN COLLABORATION WITH DESPERADOS BRIEF: CREATE THE NEXT ITS ACTIVATION: A WILD EXPERIMENT THAT PLAYS WITH MUSIC TO INCITE POSITIVE CHANGE.
EVENT PROPOSAL
PAINT THE TOWN RED IS A QUEST TO BRING TOGETHER MUSIC LOVERS FROM AROUND THE WORLD AS WELL AS LOCALLY. BY POSITIONING A DESPERADOS BRANDED MUSIC EVENT WITHIN INTERNATIONALLY AND NATIONALLY RENOWNED FESTIVALS. PAINT THE TOWN RED AIMS TO ATTRACT DIVERSE GROUPS OF PEOPLE, WHOSE COMMON GROUND IS MUSIC, AND INVOLVE THEM IN A SERIES OF INTERACTIVE DJ SETS WITH A BODY PAINT PARTY THEME.
CON AT THE MAJORITY OF FESTIVALS, PEOPLE ENTER FROM DIFFERENT ENTRANCES IN GROUPS, USUALLY WITH THEIR FRIENDS. THESE ‘ANTICIPATORS’, AS BRANDED BY DESPERADOS, WILL BE YET TO DISCOVER A NEW GROUP OF PEOPLE WITH WHICH TO INTERACT, THAT THEY PERHAPS WOULDN’T APPROACH IN ANY OTHER SITUATION, IN A LARGE SCALE PAINT PARTY SETTING. A HANDFUL OF THE FESTIVAL’S ENTRANCES WILL BE HANDING OUT FREE POTS OF PAINT TO PARTICIPANTS ON ARRIVAL, WITH THE OTHER ENTRANCES HANDING OUT PAINT BRUSHES. THE PAINT BRUSHES WILL DOUBLE AS A KEY TO UNLOCK THE PAINT POTS, AND ANTICIPATORS ARE ENCOURAGED TO LOCATE THE DESPERADOS TENT USING THEIR LANYARD, FIND A COUNTERPART AND BEGIN FACE AND BODY PAINTING. THE PAINT WILL ACT AS UV DECORATION DURING DJ SETS IN THE THEMED DESPERADOS TENT. EXCHANGE YOUR USED PAINT POT OR BRUSH FOR A DESPERADOS SAMPLE DURING YOUR STAY AND ENJOY THE VIBES.
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MY INSPIRATION CAME FROM AN EXISTING DESPERADOS GRAPHIC - THE PAINTED LOGO. TO ME, IT DISPLAYS AN OFFTHE-CUFF, SWIFT MOTION THAT FORMS A METAPHOR FOR THE DESPERADOS ANTICIPATOR. THIS MOTIF BROUGHT TO MIND THE WELL-KNOWN PHRASE ‘PAINT THE TOWN RED’ WHICH IS DEFINED AS ‘TO GO OUT AND ENJOY ONESELF FLAMBOYANTLY’. THIS IS WHAT A DESPERADOS EVENT AIMS TO ACHIEVE WHILST ENCOURAGING INTERACTION.
STOR THERE WERE A FEW ELEMENTS THAT DREW ME TO THIS BRIEF: I LOVE MUSIC, REALLY ENJOY A BEER AND I WOULD CONSIDER MYSELF A YOUNG ANTICIPATOR.
THE DESPERADOS ETHOS IS FUN, INNOVATIVE AND EXCITING AND I WANTED TO CREATE SOMETHING THAT I WOULD PERSONALLY ENJOY BEING A PART OF.
THE KEY ELEMENTS THAT INITIALLY STOOD OUT TO ME WERE THE NOTIONS OF SOMETHING FRESH, NEW AND POSITIVE. I HAVE ATTENDED FESTIVALS IN THE PAST AND SEE THEM AS A TIME TO EXPERIENCE FREEDOM AND QUALITY TIME WITH THOSE CLOSE TO YOU WHO SHARE YOUR INTERESTS. WHERE BETTER TO FIND A GROUP OF PEOPLE WHO WANT TO EXPERIMENT WITH MUSIC AND MEET NEW PEOPLE THAN AT A MUSIC FESTIVAL?
RM CONCERT (UNKNOWN VENUE AND DATE)
PAINT TH TO
HE OWN RED
DE DESPERADOS HOUSE PARTY UNPLUGGED
EVELTHE FIRST CONSIDERATION WAS WHERE TO HOLD THE EVENT FOLLOWED BY HOW I WOULD GO ABOUT MY PAINT PARTY. I ENDEAVOURED TO RESEARCH THE MOST COMMON SETTINGS FOR MUSIC EVENTS WHICH INCLUDED HOUSE PARTIES, ROAD TRIPS, FESTIVALS AND CONCERTS.
DESPERADOS HAS ALREADY TACKLED AN INTERACTIVE HOUSE PARTY AND A JOURNEY THROUGH SPACE SO I WANTED TO ATTEMPT SOMETHING DIFFERENT. I REALLY LIKED THE IDEA OF A DESPERADOS UK ROAD TRIP, SIMILAR TO THE TOPPLY RUN HOSTED IN LEEDS BY UK DJ PATRICK TOPPING IN 2016, HOWEVER THE PARTICIPATION AT EACH STOP WOULDN’T REACH AS MUCH OF A WIDE AUDIENCE AS AT A FESTIVAL. A FESTIVAL WILL ATTRACT A VERY WIDE AUDIENCE THAT WILL ENSURE THE SUCCESS OF PAINT THE TOWN RED.
ATTENDEES ENTER THE FESTIVAL FROM VARIOUS ENTRANCES. SOME ENTRANCES HAND OUT DESPERADOS PAINT POTS, AND OTHERS DESPERADOS PAINT BRUSHES. ALL PARTICIPANTS ARE GIVEN A LANYARD WITH LOCATION INFORMATION AND PAINT PARTY INSTRUCTIONS.
WHEN ANTICIPATORS HAVE LOCATED THEIR COUNTERPART, THE GROUPS BEGIN FACE PAINTING EACH OTHER READY FOR THE MAIN MUSIC EVENT. ANTICIPATORS ARE ATTRACTED TO THE MUSIC AND THE FACT THAT THEY’LL GET A FREE DESPERADOS SAMPLE IN EXCHANGE FOR THEIR USED POTS AND BRUSHES. THE MAIN OUTCOME OF THE EVENT HOWEVER, IS THE NEW, UNEXPECTED FRIENDSHIPS THAT WILL BE MADE.
THE E HAVING READ THE INSTRUCTIONS AND THE LANYARD MAP, ANTICIPATORS BEGIN THEIR QUEST TO FIND THEIR PAINT COUNTERPART. THE PAINT BRUSH WILL UNLOCK THE PAINT POT AND ANTIPATORS WILL HAVE TO COMMUNICATE WITH A STRANGER TO COMPLETE THIS.
EVENT
HOW
WILL
YOUR
EVENT
CREATE
POSITIVE
IMPACT?
MY EVENT WILL ENCOURAGE INTERACTIVE COMMUNICATION BETWEEN GROUPS OF YOUNG PEOPLE THAT HAVE MUSIC IN COMMON, BUT THAT WOULDN’T USUALLY ENGAGE TOGETHER. THIS WILL PUSH DIVERSITY IN A NEW AGE OF RATIONAL THINKING. WHAT
ROLE
WILL
DESPERADOS
PLAY?
EXISTING ANTICIPATORS WILL BE PRESENT AT THE EVENT, ENCOURAGING PARTICIPATION IN THE PAINT PARTY. THE NEW WAVE OF ANTICIPATORS WILL TAKE PART IN THE INTERACTIVE EVENT. WHERE
AND
WHEN
WILL
YOUR
ACTIVATION
TAKE
PLACE?
VARIOUS NATIONAL AND INTERNATIONAL FESTIVALS, WITH THE EVENT BEING CENTRED IN A DESPERADOS FESTIVAL TENT. HOW CAN THE IDEA BE BIGGER THAN JUST ITS PHYSICAL SPACE? HOW DOES IT LIVE DIGITALLY? IS THERE A WAY FOR PEOPLE TO PARTICIPATE WHO AREN’T PHYSICALLY THERE? THIS EVENT CAN MOST DEFINITELY LIVE DIGITALLY THROUGH SOCIAL MEDIA AND THE #PAINTTHETOWNRED HASHTAG. WE WANT PEOPLE TO POST THEIR PICTURES AND VIDEOS FROM THE EVENT ON INSTAGRAM, FACEBOOK AND TWITTER AND TELL THE WORLD ABOUT THE NEW EXPERIENCE THEY’VE HAD. THE IDEA WILL FORM NEW FRIENDSHIPS AND THE EVENT WILL HAVE A DOMINO EFFECT. PEOPLE WHO AREN’T PHYSICALLY THERE CAN JOIN IN THE CONVERSATION ONLINE AND FIND OUT ABOUT THE NEXT PAINT PARTY EVENT, AND ENJOY THE ANTICIPATION FOR THE NEXT EVENT.
#pai the-