mothertonque MEDIA PACK
inspired by the past to create a future
mother tonque Unit Leader - Tara Landford, Unit Tutor - Teresa Havvas Charlotte Mahoney 1110647 Concept Research & Implementation of a Major Project EFPI 6001
MEDIA PACK
contents who we are
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our reader
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concept
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why advertise with mother tongue 10 social media
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contact
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who we are “Inspired by the past, to create a future�
Mother Tongue is an online platform that aims to make the World Wide Web more fulfilling for its viewers who visit the site, carefully creating inspiration drawn from photography, lifestyle, design, beauty and wellbeing. We promote the act of engagement whilst encouraging the sense of community from providing strong stimulating content whilst giving our readers the opportunity to upload and create their own content for the online magazine. Focusing on real women with real stories and real life experiences, we aim to evoke discussion and encourage our readers to become a part of the website and conversation with their own involvement. Mother Tongue doesn’t only see itself as an online magazine; we believe it to be a guidebook leading its readers through each day, month and year..
mother tonque
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our reader Mother Tongue appeals to a broad audience of women. These women, aged between 2145 are inspired by the world around them, their family and every day life events. They are themselves creative, and enjoy the inspiration Mother Tongue provides them through the use of imagery, and insight into design and style whilst being kept informed with interviews and editorials. Good at building relationships, Mother Tongues reader is actively engaged with the website providing feedback, content and comments where they see fit. We have broken down five examples of Mother Tongues reader.
the student
the new mum
young professional
single in the city
creative mum of three
In addition to the website will be a dedicated monthly news-
letter sent out to all subscribers. The newsletter will include all Mother Tongue related news with links directly to featured content. With the promotion of upload to social networking, it will help to keep the conversation of Mother Tongue going.
content
We draw our content from design, style, beauty, food, travel and well being. Images on the left are the visuals from editoirals featuring beauty blogger Alice Szabo, who has recommended her tried and tested products in preparation for summer. We interviewed Bee Berrie, founder of Bee’s Bakery where she talks about leaving her scientist job behind to invest her savings into a baking business. Bespoke jewellery designer Kitty Griffiths is also featured and discusses her new collection ‘Mapping a Memory.’ All content featured is created to help inspire and stimulate whilst relating to the reader. The visuals on the right help to provide an ideao of our website layout, showing examples of the gallery home page and a beauty DIY editorial. To help continue the conversation and the readers engagement with Mother Tongue related news subscribers can sign up to receive monthly newsletters, with the visual example of the right.
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mother tonque
mothertonque HOME
ABOUT
EXPLORE
BEAUTY
FOOD
STYLE
THIS MONTH WITH MOTHER TONGUE
FOR THE HOME
The sun is shining and spring has most certainly sprung! What better way to get into the summer spirit than inspiration from yours truely. This month we have interviewed the £10 a week cook book author, Jack Monroe. Jack shot to fame following the success of her blog inspired heathy, delcious food but on a budget. Her 49p
mothertonque Exfoliating your skin once or twice a week is the best way to improve your skin tone. Scrubs unclog pores, promote a speedy turnover of skin cells, balance your body’s oil production, and rid your pores of toxins and dirt to create a fresh overall look and feel. Scrubs are very easy to make at home – once you have all of the ingredients prepared and measured, the process only takes a few minutes.
burger being one of her most successful recipies. Beauty guru and skin specialist Caroline Hirons recommends her favourite products and advises the do’s and dont’s in all things skincare. Plus he lets us into a homemade DIY beauty scrub secret.
CHAI MASALA SCRUB DRY
The best place to use a scrub is in the shower. After an initial rinse, scoop out a handful of scrub and massage it onto wet skin. You might step out of the water stream as you do this to keep the scrub from dissolving as you spread it over your entire body. Rinse the scrub off thoroughly and pat your skin dry when you exit the shower. This recipe uses organic demerara cane sugar as the main exfoliating ingredient (which means that you can nibble a little in the shower and it’ll be tasty). If you are a savory person, you could use sea salt in place of the sugar, the main difference being that sugar is better for sensitive skin. Directions: Grind the black tea leaves to a powder. If you don’t have a coffee grinder or a mortar and pestle, put the tea leaves in a sandwich bag or tea towel and roll with a rolling pin or lightly hit with a hammer to grind the leaves up. Cinnamon, cloves and nutmeg can be bought already ground (easiest method) or you can use a grater to grate them. In a bowl, combine all dry ingredients and vanilla thoroughly. Pour the oil over the ingredients and mix to combine.
HOME
ABOUT
EXPLORE
BEAUTY
FOOD
STYLE
FOR THE HOME
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As the definition of the name suggests, Mother Tongue is the language in which a person has grown up speaking from early childhood. The idea of a woman growing up learning new things, taking on new life experiences but always being reflective of her mother tongue and the surroundings she grew up in. It was proven from primary research that buying habits are influenced by what we have been tought from family friends or figures. As Mother Tongue is a reflective engaging we play on memories and promote our reader to enage with us therefore constantly buiding on our relationship. Recognisiging the success in approaching your reader from a personal level which they can relate to and in by doing so can provide that platform for you.
why advertise with mother tonque
social media
Continuing the conversation of Mother Tongue is applied through the use of social media. The main sites being Pinterest, Twitter and Instagram. Social media ensures that Mother Tongue are always in touch with their readers and helps to drive them to different parts of the website. The topics covered from all platforms help to spark debate whilst promoting all things Mother Tongue related through posts being shared.
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In addition to the website will be a ded
news with links directly to featured co Tongue going.
contact If you are interested in working with mother tongue or have any questions answered, we would love to hear from you.
www.mothertongueonline.co.uk MOTHER.TONGUE@OUTLOOK.COM TWITTER & INSTAGRAM : @_ MOTHERTONGUE
dicated monthly newsletter sent out to all subscribers. The newsletter will include all Mother Tongue related ontent. With the promotion of upload to social networking, it will help to keep the conversation of Mother