Dear Chris, I’ve prepared a proposal for you to please share with Heritage Printing as discussed. The concept is simple: Charlotte Prowler Magazine ESPN Charlotte Go! See! Do! Events are everywhere. EVERYWHERE. We have just added Sprint, DiSH Network, Harrah’s Casino and Hendrick Lexus to our exhibit partners—and we have more to announce in coming days. We will exhibit at over 80 festivals, trade shows, sporting events and gatherings this year including Charlotte’s largest and most-anticipated events. In addition, our sales and marketing staff meets with hundreds of prospects and clients each month from uptown to Ballantyne to the lakes. We need quality printing and signage. In return we can provide far-reaching referrals and exposure for Heritage Printing—essentially becoming a pseudo-sales and marketing staff for the Heritage brand. Our thoughts are that we tag each printed item with a small logo and contact information for Heritage Printing: “Printed by Heritage Printing: 704-551-0700”. In addition, Heritage Printing would have video, signage and handouts (plus staff as desired) at events where we exhibit or sponsor. Heritage Printing would also have weekly contact with our 366K subscribers/readers in On The Prowl—our weekly eNewsletter. Heritage Printing would also have a full color ad in Charlotte Prowler Magazine which is distributed around Charlotte and also at these major events for free. And each Best of Charlotte award—which recipients proudly display—would have Heritage Printing’s Logo. In addition, there will be many opportunities throughout the year where we will be involved in early event planning and be able to recommend Heritage Printing for signage, trade show exhibits, etc. Let me know your thoughts—and their thoughts—as soon as you can. I would be happy to come out to Heritage and meet with you and/or Joe to discuss details and plan for this great partnership. Thanks in advance for your review and the forward. Best, Randy Stimpson Publisher/Editor/Creative Director Direct: 704-352-4280 2520 Sardis Road North, Suite 100, Charlotte, NC 28227 R ST I M P SO N @ ST I M P SO N C R E AT I V E . CO M
704-352-4280
W W W. P R OW L E R M AG A Z I N E . CO M
2014 Way back in 1992 your now well-aged Prowler Magazine staffers began sorting and anointing standouts in the Queen City. Our humble opinions— opinions they are—are given to share with city newcomers and natives alike the things we find and love on the road more frequently travelled. While most Charlotteans will dine, dance, shop and socialize within a limited radius, our own profession and passion drives us from South End to South Park, from University City to Ballantyne and from Davidson to Lake Wylie. It’s our hope that our collection will inspire readers to take a trip—across town or a little further down the street—to enjoy one of the best experiences our great city has to offer. Please, enjoy. BY
RENEE WRIGHT
GO! SEE! DO! EVENTS, STIMPSON CREATIVE AND CHARLOTTE PROWLER MAGAZINE — p re s e n t a P r o p o s a l f o r —
HERITAGE PRINTING GSD EVENTS/ESPN/STIMPSON CREATIVE/PROWLER MAGAZINE TO PROVIDE: 1) Advertisement in Charlotte PROWLER Magazine —1/2 Page, Full Color Value: $1,280 12 Issues x $1,280 =
$15,360
2) Advertisement in SPEED STREET Program Charlotte’s LARGEST ANNUAL EVENT —Full Page, Full Color
Value: $2,610 1 Issues x $2,610 =
3) Advertisement in ON THE PROWL —1/3 Page, Full Color Value: $390 52 Issues x $1,890 =
$2,610
$20,280
4) Events Annual Sponsorship —Includes Video, Signage, Onsite Appearances and Materials Distribution at over 60 large events and sporting events Value: $10,000 $10,000 5) Advertisement On All Promotional Items Printed by Heritage Printing Biz Cards, Awards, Postcards, etc. —For 2014 Monthly Value: $550 12 Months x $550 =
$6,600
Package VALUE
$57,370
Monthly Value:
$4,780
EXTENDED 100% Barter For Services Below:
HERITAGE PRINTING TO PROVIDE PRINTED/PROMOTIONAL ITEMS: 1) Business Cards for Prowler Staff (3-4 runs per year) —10 up cards (art provided) 4/4 gloss or UV 500 sheets Run quarterly as needed (more likely 2-3x per year).
Value: TBD
2) Promotional Postcards Bi-Monthly (4-6 runs per year) —5 x 7 postcards (art provided) 4/4 gloss or UV 3,000 sheets Value: TBD Run bi-monthly with new art for upcoming events and free prowler subscription promotion. 3) Best of Charlotte Awards with Heritage Printing Logo —8.5 x 11 awards mounted on substrate w hanger and/or base Value: TBD 30-50 awards per month, delivered to prime locations and hung prominently w Heritage logo 4) Trade Show Booth & Signage —10 x 10 booth with backdrop, 1-2 pedestals (1x) —Banners or banner stands (4 banners per year up to 10 x 3) —Vinyl logos for trailer (up to 1 per quarter) Used for seasonal exhibition and advertising—may use less.
Value: TBD
THIS WOULD BE AN EVEN EXCHANGE with no cash to change hands. In addition, Prowler Magazine sales staff would forward leads to Heritage Printing weekly from sales calls. * Heritage Printing logo could also be on media trailer, 4 sides.
WE GO! SEE! DO! Prowler Magazine is an official sponsor, covers and exhibits at many of Charlotte’s largest annual events and produces the Official Program for many events. We create engaging displays including the Go! See! Do! “Everyone’s a Winner!” program—which provides each guest that registers an immediate free prize from top area attractions. Our tour never stops—we attend top sporting events, major festivals, trades shows, home shows, charity events, concerts, and host our own events—totalling over 100 events each year. OPPORTUNITIES INCLUDE: Your Staff Onsite At Events for Lead Generation Your Advertisement in Event Programs Distributed Free Onsite Your TV Commercial On The Go! See! Do! Kiosk Your TV Commercial On The Go! See! Do! Media Trailer Your Signage Onsite In Prime Location At Events iPad Registered Guest Data Sharing
Let us create an engaging onsite campaign for your business... We’ll put your brand in front of 21.2
million fans in the year ahead!
2013 Event & Exhibition Highlights PROWLER MAGAZINE AND GO! SEE! DO! PROMOTIONS OPENS THE DOOR to exhibition for your business at the most anticipated major city events and sporting events by bringing your business along with us for a fraction of the cost you would spend to exhibit alone. Benefits include prime locations at events, high-visibility and crowd-pleasing giveaways and registration of attendees with data sharing. Let us show you how to put your business front and center without the cost of trade show exhibit creation, event fees, set-up and tear down. We can develop a custom event exhibition calendar that will increase your market awareness, strengthen your brand and introduce you to hundreds of thousands of new potential customers each week.
Just A Sampling Of Events Upcoming Where Your Business Can Co-Exhibit Alongside Us! Matthews Alive! Carolina Panther Home Game Tailgates BBQ and Blues Festival Uptown Carolina Renaissance Festival Carolina Panther Away Game Tailgates UNC Charlotte Football Home Games Halloween Events and Shuttles Mint Hill Madness Denver Days Festival in the Park Charlotte Sunset Jazz Festival Yaisou! Greek Festival Great Grapes
COME ON TOUR
Pineville Fall Fest Charlotte Bobcats Events Bank of America 500 NASCAR Race/Events Charlotte Checkers Home Games/Events Southern Spring Home & Garden Show St. Patrick’s Day Festival and Parade Charlotte Hounds Pro Lacrosse Home Games Charlotte Knights Home Games Food Lion Speed Street Charlotte Queen’s Cup/Steeplechase Southern Women’s Show
COME ON TOUR WITH US! COME ALONG WITH PROWLER MAGAZINE AND Go!See!Do! PROMOTIONS AS WE EXHIBIT AT AND/OR TAILGATE AT THESE GREAT EVENTS AND MORE. JOIN US AS AN ULTIMATE GAME DAY TAILGATE “SMART PARTNER” AND EXHIBIT AT OVER 100 EVENTS ANNUALLY—YOUR TV COMMERCIALS ON THE VIP MEDIA TRAILER AND YOUR STAFF ONSITE!