2/6/2014 Dear Darrick, I’ve prepared a proposal for you to please share with Sprint marketing as discussed. The concept is simple: Charlotte Prowler Magazine ESPN Charlotte Go! See! Do! Events are everywhere. EVERYWHERE. We have just added DiSH Network, Harrah’s Casino and Hendrick Lexus to our exhibit partners—and we have more to announce in coming days. We will exhibit at over 80 festivals, trade shows, sporting events and gatherings this year including Charlotte’s largest and most-anticipated events. In addition, our sales and marketing staff meets with hundreds of prospects and clients each month from uptown to Ballantyne to the lakes. We need quality technology and data to execute with our kiosk, data collection efforts, media trailer and street teams. In return we can provide far-reaching referrals and exposure for Sprint—essentially becoming a pseudo-sales and marketing staff at every major event in Charlotte for Sprint. And your own staff can attend and conduct product demos and sales at every event as you like. In addition, Sprint will have video, signage and handouts plus an ad in Charlotte Prowler, which will be distributed free onsite at every event. Sprint would also have weekly access to our 366K subscribers/readers in On The Prowl—our weekly eNewsletter to deliver specials, technology updates, etc. Sprint will also have a full color ad in Charlotte Prowler Magazine which is distributed around Charlotte and also at these major events for free. And each Best of Charlotte award—which recipients proudly display—will have the Sprint logo. In addition, there will be many opportunities throughout the year where we will be involved in early event planning and be able to recommend Sprint for signage, trade show exhibits, etc. Let me know your thoughts as soon as you can. I would like to have the opportunity to meet with yourself and members of your marketing department to fully present the scope of our 2014 event exhibition calendar. Thanks in advance for your review and response. Best, Randy Stimpson Publisher/Editor/Creative Director Direct: 704-352-4280 2520 Sardis Road North, Suite 100, Charlotte, NC 28227 R ST I M P SO N @ ST I M P SO N C R E AT I V E . CO M
704-352-4280
W W W. P R OW L E R M AG A Z I N E . CO M
2014 Way back in 1992 your now well-aged Prowler Magazine staffers began sorting and anointing standouts in the Queen City. Our humble opinions— opinions they are—are given to share with city newcomers and natives alike the things we find and love on the road more frequently travelled. While most Charlotteans will dine, dance, shop and socialize within a limited radius, our own profession and passion drives us from South End to South Park, from University City to Ballantyne and from Davidson to Lake Wylie. It’s our hope that our collection will inspire readers to take a trip—across town or a little further down the street—to enjoy one of the best experiences our great city has to offer. Please, enjoy. BY
RENEE WRIGHT
CHARLOTTE PROWLER MAGAZINE ESPN CHARLOTTE AND GO! SEE! DO! EVENTS p re s e n t a “ s m a r t p a r t n e r ” p r o p o s a l f o r —
SPRINT GSD EVENTS/ESPN/PROWLER MAGAZINE TO PROVIDE: 1) Advertisement in Charlotte PROWLER Magazine Monthly —Full Page, Full Color Value: $1,990 12 Issues x $1,990 =
$23,880
2) Advertisement in SPEED STREET Program Onsite at Speed Street
Charlotte’s LARGEST ANNUAL EVENT —Full Page, Full Color
Value: $2,610 1 Issues x $2,610 =
$2,610
3) Advertisement in ON THE PROWL eNews Weekly to 366K+ and growing each week —1/3 Page, Full Color Value: $390 52 Issues x $1,890 = $20,280 4) Events Annual Sponsorship—TOP SPONSOR STATUS —Includes Video, Signage, Onsite Staff Product Sales and Materials Distribution at over 60 large events and sporting events. Events are listed in the attached 2014 schedule as well as covered in the included media kit link. Value: $10,000 $10,000 5) Advertisement On ESPN Inclusion on 40+ weekly radio spots and at ESPN events with Charlotte Prowler Magazine Monthly Value: $1,840 12 Months x $1,840 = $22,080 6) Presenting Sponsor of The Best of Charlotte Awards 2014 (12 issues, 12 months) —8.5 x 11 awards will carry Sprint (and Samsung logo if desired) Value: TBD 30-50 awards per month, delivered to prime locations and hung prominently w logos Thousands of shares per month on social media where awards are posted and shared. —All TV, radio, print, social media, radio and ANY mentions of The Best of Charlotte will be stated at follows: “Sprint presents The Best of Charlotte” Package Value: Monthly Value:
$78,850
$6,570
SPRINT TO PROVIDE TECHNOLOGY, PLUS: 1) Cell Phones 8 lines + data —New phones plus service
Value: TBD
2) Tablets 8 tablets plus shared data
Value: TBD
3) Internet “Goat” for Major Events—Collecting Data which Prowler will share with Sprint —Prowler Magazine has developed software to collect large amounts of data (opt-in) with contests onsite at festivals, sporting events and more—all name/phone/emails will be shared with Sprint and each contact will include a message from Sprint with a link to page preferred—events TBA by Sprint 4) Advertising Buy
—Cash payment monthly of $1,000.
THIS WOULD BE AN EVEN EXCHANGE with Sprint to receive larger value for Presenting TOP Sponsorship. In addition, Prowler Magazine sales staff would forward leads to Sprint Business Rep weekly from sales calls. * Sprint logo (and or Samsung) will also be on media trailer, 4 sides. * There are many, many more elements to Presenting Sponsorship, which Sprint would receive—a meeting to cover all of these is requested.
WE GO! SEE! DO! Prowler Magazine is an official sponsor, covers and exhibits at many of Charlotte’s largest annual events and produces the Official Program for many events. We create engaging displays including the Go! See! Do! “Everyone’s a Winner!” program—which provides each guest that registers an immediate free prize from top area attractions. Our tour never stops—we attend top sporting events, major festivals, trades shows, home shows, charity events, concerts, and host our own events—totalling over 100 events each year. OPPORTUNITIES INCLUDE: Your Staff Onsite At Events for Lead Generation Your Advertisement in Event Programs Distributed Free Onsite Your TV Commercial On The Go! See! Do! Kiosk Your TV Commercial On The Go! See! Do! Media Trailer Your Signage Onsite In Prime Location At Events iPad Registered Guest Data Sharing
Let us create an engaging onsite campaign for your business... We’ll put your brand in front of 21.2
million fans in the year ahead!
2013 Event & Exhibition Highlights PROWLER MAGAZINE AND GO! SEE! DO! PROMOTIONS OPENS THE DOOR to exhibition for your business at the most anticipated major city events and sporting events by bringing your business along with us for a fraction of the cost you would spend to exhibit alone. Benefits include prime locations at events, high-visibility and crowd-pleasing giveaways and registration of attendees with data sharing. Let us show you how to put your business front and center without the cost of trade show exhibit creation, event fees, set-up and tear down. We can develop a custom event exhibition calendar that will increase your market awareness, strengthen your brand and introduce you to hundreds of thousands of new potential customers each week.
Just A Sampling Of Events Upcoming Where Your Business Can Co-Exhibit Alongside Us! Matthews Alive! Carolina Panther Home Game Tailgates BBQ and Blues Festival Uptown Carolina Renaissance Festival Carolina Panther Away Game Tailgates UNC Charlotte Football Home Games Halloween Events and Shuttles Mint Hill Madness Denver Days Festival in the Park Charlotte Sunset Jazz Festival Yaisou! Greek Festival Great Grapes
COME ON TOUR
Pineville Fall Fest Charlotte Bobcats Events Bank of America 500 NASCAR Race/Events Charlotte Checkers Home Games/Events Southern Spring Home & Garden Show St. Patrick’s Day Festival and Parade Charlotte Hounds Pro Lacrosse Home Games Charlotte Knights Home Games Food Lion Speed Street Charlotte Queen’s Cup/Steeplechase Southern Women’s Show
COME ON TOUR WITH US! COME ALONG WITH PROWLER MAGAZINE AND Go!See!Do! PROMOTIONS AS WE EXHIBIT AT AND/OR TAILGATE AT THESE GREAT EVENTS AND MORE. JOIN US AS AN ULTIMATE GAME DAY TAILGATE “SMART PARTNER” AND EXHIBIT AT OVER 100 EVENTS ANNUALLY—YOUR TV COMMERCIALS ON THE VIP MEDIA TRAILER AND YOUR STAFF ONSITE!