6/10/2014 Dear Rebecca, I’ve prepared a proposal for Sprint Coast to Coast to become the Presenting TOP Sponsor for Charlotte’s largest marketing, exhibition and advertising campaign.
The concept is simple and unlike any other initiative in Charlotte: Charlotte Prowler Magazine ESPN Charlotte Go! See! Do! Events... are everywhere. EVERYWHERE. We have just added DiSH Network, ADT Security, Harrah’s Casino and Hendrick Lexus to our exhibit partners—and we have more to announce in coming days. We will exhibit at over 80 festivals, trade shows, sporting events and gatherings this year including Charlotte’s largest and most-anticipated events. In addition, our sales and marketing staff meets with hundreds of prospects and clients each month from uptown to Ballantyne to the lakes. We need quality technology and data to execute with our kiosk, data collection efforts, media trailer and street teams. In return we can provide far-reaching referrals and exposure for Sprint—essentially becoming a high-volume mobile retail sales unit— with experienced marketing staff at every major event in Charlotte. Your own staff can attend and conduct product demos and sales at every event as you like. We provide set-up and procure the event space so that your team can simply walk onsite. In addition, Sprint will have video, signage and handouts plus an ad in Charlotte Prowler, which will be distributed free onsite at every event. Charlotte Prowler Magazine has the highest digital circulation in the Charlotte Region and is growing at a rate of over 30% per year due to our aggressive onsite exhibition campaign. Sprint would also have weekly access to our 366K subscribers/readers in On The Prowl—our week-
ly eNewsletter to deliver specials, technology updates, etc. The Best of Charlotte—a campaign that will reach Charlotteans via Prowler Magazine, event exhibi-
tion, WCCB TV 18, ESPN Charlotte and Charlotte’s top social media promotional companies— will feature Sprint as the presenting sponsor. Each high-quality award—which recipients proudly display—will have the Sprint logo. Every radio and TV spot will mention Sprint as well. In addition, there will be many opportunities throughout the year where we will be involved in early event planning and be able to recommend Sprint to many of Charlotte’s largest companies and most notable brands. Let me know your thoughts as soon as you can. I would like to have the opportunity to meet with yourself and members of your marketing department to fully present the scope of our 2014 event exhibition calendar. Thanks in advance for your review and response. This is an exclusive offer as we discussed. Best, Randy Stimpson Publisher/Editor/Creative Director Direct: 704-352-4280 2520 Sardis Road North, Suite 100, Charlotte, NC 28227 R ST I M P SO N @ ST I M P SO N C R E AT I V E . CO M
704-352-4280
W W W. P R OW L E R M AG A Z I N E . CO M
YOUR bEST YEAR EVER! YOu’RE INVITED...TO HAVE HU NDREDS OF NEW CUSTOMERS BUILD YOUR BRAND AND MEET
Charlotte Prowler Magazine ESPN Charlotte and Go! See! Do! Events
and event of the most ambitious brand-building We invite your business to be a part g events and over 90 festivals, trade shows, sportin exhibition campaign ever! Join us at te’s largest and most-anticipated events. gatherings this year including Charlot s on the ts, generate sales leads and make sale Showcase and sample your best produc each and every month. spot to affluent and motivated buyers will then nts, handle set-up and marketing and We arrange for prime space at the eve ad. ahe million potential buyers in the year put your product in front of over 20.1 ng opongoing face-to-face branding and selli This AMAZING campaign provides al customers each month. portunities with thousands of potenti ia, radio t, subscription email blasts, social med Our program includes high profile prin into overdrive. and TV to launch your market share Tire, Trane y...the best. ESPN, DiSH, Discount Your business will be in great compan y and many other top brands. HVAC, Harrah’s, Lexus, ADT Securit We have over 25 Years Experience
nts! Join us! and have exhibited at over 4,000 eve
CHARLOTTE PROWLER MAGAZINE ESPN CHARLOTTE AND GO! SEE! DO! EVENTS p re s e n t a “ s m a r t p a r t n e r ” p r o p o s a l f o r —
SPRINT GSD EVENTS/ESPN/PROWLER MAGAZINE TO PROVIDE: 1) Advertisement in Charlotte PROWLER Magazine Monthly —Full Page, Full Color Value: $1,990 12 Issues x $1,990 =
$23,880
2) Advertisement in ON THE PROWL eNews Weekly to 378K+ and growing each week —1/3 Page, Full Color Value: $390 52 Issues x $1,890 = $20,280 3) Events Annual Sponsorship—TOP SPONSOR STATUS—*** Exclusive for Sprint *** —Includes Video, Signage, Onsite Staff Product Sales and Materials Distribution at over 68 large events and sporting events. Events are listed quarterly. An events schedule is attached for your review. Value: $16,000 $16,000 4) Advertisement On ESPN Sports Talk Radio Weekly Promoting Sprint as Sponsor at 80+ Events Inclusion on 40+ weekly radio spots and at ESPN events with Charlotte Prowler Magazine Monthly Value: $1,840 12 Months x $1,840 = $22,080 5) Presenting Sponsor of The Best of Charlotte Awards 2014 (12 issues, 12 months)
Produced by Prowler Magazine, GoSeeDo Events, WCCB TV 18 and ESPN Charlotte —8.5 x 11 awards will carry Sprint (and Samsung logo/other if desired) 60-100 awards per month, delivered to prime locations and hung prominently w logos Thousands of shares per month on social media where awards are posted and shared. —All TV, radio, print, social media, radio and ANY mentions of The Best of Charlotte will be stated at follows: “Sprint presents The Best of Charlotte” Monthly Value: $3,000 x 12= $36,000 Package Value:
$118,240
Monthly Value:
$9,853
SPRINT TO PROVIDE TECHNOLOGY, PLUS: 1) Cell Phones 5 lines + data —New phones plus unlimited plan service Value: TBD/Est: $500 2) Tablets 5 units + shared data—These tablets would be onsite at EACH event collecting data via our online prize giveaway system. An expertly built display would showcase the Sprint technology. Data will be shared with sprint at alternate email address as incoming.
—New tablets plus unlimited plan service 3) Advertising Buy
Value: TBD/Est: $250
—Cash payment monthly of:
$980.
—Estimated TOTAL Monthly Value:
$1,830
THIS WOULD BE AN EVEN EXCHANGE with Sprint to receive larger value for Presenting TOP Sponsorship. In addition, GoSeeDo Events and Prowler Magazine sales staff would forward leads to Sprint Business Rep weekly from sales calls from all events and all meetings. * Sprint logo (and or Samsung) will also be on ESPN/Prowler Magazine HD Media Trailer, 4 sides. Onsite at 80+ events annually.
WE GO! SEE! DO! Prowler Magazine is an official sponsor, covers and exhibits at many of Charlotte’s largest annual events and produces the Official Program for many events. We create engaging displays including the Go! See! Do! “Everyone’s a Winner!” program—which provides each guest that registers an immediate free prize from top area attractions. Our tour never stops—we attend top sporting events, major festivals, trades shows, home shows, charity events, concerts, and host our own events—totalling over 100 events each year. OPPORTUNITIES INCLUDE: Your Staff Onsite At Events for Lead Generation Your Advertisement in Event Programs Distributed Free Onsite Your TV Commercial On The Go! See! Do! Kiosk Your TV Commercial On The Go! See! Do! Media Trailer Your Signage Onsite In Prime Location At Events iPad Registered Guest Data Sharing
Let us create an engaging onsite campaign for your business... We’ll put your brand in front of 21.2
million fans in the year ahead!
BUILD YOUR BRAND @ CHARLOTTE’S LARGEST EVENTS
PROWLER MAGAZINE 2520 Sardis Road North, Suite 100, Charlotte, NC 28227 | 704-352-4280 | Randy@ProwlerMagazine.com
2014 Way back in 1992 your now well-aged Prowler Magazine staffers began sorting and anointing standouts in the Queen City. Our humble opinions— opinions they are—are given to share with city newcomers and natives alike the things we find and love on the road more frequently travelled. While most Charlotteans will dine, dance, shop and socialize within a limited radius, our own profession and passion drives us from South End to South Park, from University City to Ballantyne and from Davidson to Lake Wylie. It’s our hope that our collection will inspire readers to take a trip—across town or a little further down the street—to enjoy one of the best experiences our great city has to offer. Please, enjoy. BY
RENEE WRIGHT