6/14/2014 Dear USA Tire & Auto, I’ve prepared a proposal for USA Tire & Auto to become the Presenting TOP Sponsor for Charlotte’s largest marketing, exhibition and advertising campaign.
The concept is simple and unlike any other initiative in Charlotte: Charlotte Prowler Magazine ESPN Charlotte Go! See! Do! Events... are everywhere. EVERYWHERE. We have just added DiSH Network, ADT Security, Harrah’s Casino and Hendrick Lexus to our exhibit partners—and we have more to announce in coming days. We will exhibit at over 90 festivals, trade shows, sporting events and gatherings this year including Charlotte’s largest and most-anticipated events. In addition, our sales and marketing staff meets with hundreds of prospects and clients each month from uptown to Ballantyne to the lakes. We need quality auto services and tire repair and tires to keep us running. In return we can provide far-reaching referrals and exposure for USA Auto Service—essentially becoming a high-volume mobile retail sales unit— with experienced marketing staff at every major event in Charlotte. Your own staff can attend and conduct product demos and sales at every event as you like. We provide setup and procure the event space so that your team can simply walk onsite.
In addition, USA Auto Service will have video, signage and handouts plus an ad in Charlotte Prowler, which will be distributed free onsite many events. Charlotte Prowler Magazine has the highest digital circulation in the Charlotte Region and is growing at a rate of over 30% per year due to our aggressive onsite exhibition campaign. USA Tire & Auto would also have weekly access to our 366K subscribers/readers in On The Prowl—
our weekly eNewsletter to deliver specials, offers, etc. In addition, our “smart partners” include EVCO Construction which has a fleet of vehicles, Pride Resort which has a fleet of vehicles—and we will be happy to consult with USA Tire and Auto on quotes on repairs and tires. Let me know your thoughts as soon as you can. I would like to have the opportunity to meet with you when time permits to share the full scope of our offer. Thanks in advance for your review and response. This is an exclusive offer. Best, Randy Stimpson Publisher/Editor/Creative Director Direct: 704-352-4280
2520 Sardis Road North, Suite 100, Charlotte, NC 28227 R ST I M P SO N @ ST I M P SO N C R E AT I V E . CO M
704-352-4280
W W W. P R OW L E R M AG A Z I N E . CO M
YOUR bEST YEAR EVER! YOu’RE INVITED...TO HAVE HU NDREDS OF NEW CUSTOMERS BUILD YOUR BRAND AND MEET
Charlotte Prowler Magazine ESPN Charlotte and Go! See! Do! Events
and event of the most ambitious brand-building We invite your business to be a part g events and over 90 festivals, trade shows, sportin exhibition campaign ever! Join us at te’s largest and most-anticipated events. gatherings this year including Charlot s on the ts, generate sales leads and make sale Showcase and sample your best produc each and every month. spot to affluent and motivated buyers will then nts, handle set-up and marketing and We arrange for prime space at the eve ad. ahe million potential buyers in the year put your product in front of over 20.1 ng opongoing face-to-face branding and selli This AMAZING campaign provides al customers each month. portunities with thousands of potenti ia, radio t, subscription email blasts, social med Our program includes high profile prin into overdrive. and TV to launch your market share Tire, Trane y...the best. ESPN, DiSH, Discount Your business will be in great compan y and many other top brands. HVAC, Harrah’s, Lexus, ADT Securit We have over 25 Years Experience
nts! Join us! and have exhibited at over 4,000 eve
CHARLOTTE PROWLER MAGAZINE ESPN CHARLOTTE AND GO! SEE! DO! EVENTS p re s e n t a “ s m a r t p a r t n e r ” p r o p o s a l f o r —
USA TIRE & AUTO GOSEEDO EVENTS/ESPN/PROWLER MAGAZINE TO PROVIDE: 1) Advertisement in Charlotte PROWLER Magazine Monthly —Full Page, Full Color Value: $1,990 12 Issues x $1,990 =
$23,880
2) Advertisement in ON THE PROWL eNews Weekly to 378K+ and growing each week —1/3 Page, Full Color Value: $390 52 Issues x $1,890 = $20,280 3) Events Annual Sponsorship—TOP SPONSOR STATUS—*** Exclusive for USA Tire & Auto *** —Includes Video, Signage, Onsite Staff Product Sales and Materials Distribution at over 90+ large events and sporting events. Events are listed quarterly. An events schedule is attached for your review. Value: $16,000 $16,000 4) Advertisement On ESPN Sports Talk Radio Weekly Promoting USA TIRE & AUTO as Sponsor at 90+ Events Inclusion on 40+ weekly radio spots and at ESPN events with Charlotte Prowler Magazine Monthly Value: $1,840 12 Months x $1,840 = $22,080 Package Value: Monthly Value:
$82,240
$6,853
USA TIRE & AUTO WILL PROVIDE: 1) Service Credit For ESPN/Prowler/GoSeeDo HD Media Trailer and Staff Vehicles —Vehicle maintenance, tire repair, tires
Value: TBD/Est: $1,200 per month
2) Certificates For Giveaways and New Business Return—Oil Change Certificates, Coupons, Discounts —We will distribute as many special offers as requested. Value: TBD —Estimated TOTAL Monthly Value:
$1,200
THIS WOULD BE AN EVEN EXCHANGE with USA Tire & Auto to receive larger value for Presenting TOP Sponsorship. * USA Tire & Auto logo will also be on ESPN/Prowler Magazine HD Media Trailer, 4 sides. Onsite at 90+ events annually.
Agreed ___________________________________________________________ Date ______________________ For USA Tire & Auto Agreed ___________________________________________________________ Date ______________________ For GoSeeDo Events (and media partners Prowler Magazine/ESPN)
WE GO! SEE! DO! Prowler Magazine is an official sponsor, covers and exhibits at many of Charlotte’s largest annual events and produces the Official Program for many events. We create engaging displays including the Go! See! Do! “Everyone’s a Winner!” program—which provides each guest that registers an immediate free prize from top area attractions. Our tour never stops—we attend top sporting events, major festivals, trades shows, home shows, charity events, concerts, and host our own events—totalling over 100 events each year. OPPORTUNITIES INCLUDE: Your Staff Onsite At Events for Lead Generation Your Advertisement in Event Programs Distributed Free Onsite Your TV Commercial On The Go! See! Do! Kiosk Your TV Commercial On The Go! See! Do! Media Trailer Your Signage Onsite In Prime Location At Events iPad Registered Guest Data Sharing
Let us create an engaging onsite campaign for your business... We’ll put your brand in front of 21.2
million fans in the year ahead!
BUILD YOUR BRAND @ CHARLOTTE’S LARGEST EVENTS
PROWLER MAGAZINE 2520 Sardis Road North, Suite 100, Charlotte, NC 28227 | 704-352-4280 | Randy@ProwlerMagazine.com
2014 Way back in 1992 your now well-aged Prowler Magazine staffers began sorting and anointing standouts in the Queen City. Our humble opinions— opinions they are—are given to share with city newcomers and natives alike the things we find and love on the road more frequently travelled. While most Charlotteans will dine, dance, shop and socialize within a limited radius, our own profession and passion drives us from South End to South Park, from University City to Ballantyne and from Davidson to Lake Wylie. It’s our hope that our collection will inspire readers to take a trip—across town or a little further down the street—to enjoy one of the best experiences our great city has to offer. Please, enjoy. BY
RENEE WRIGHT