What is Good? To what extent does Social Responsibility impact on the role and function of Graphic Design
Charlotte Walker CoP 3 Proposal
To what extent does design impact children’s perception of gender? Throughout Level 5 I’ve found a love for packaging and children’s design. My proposal for CoP 3 is to marry the two together, and investigate whether children associate gender with specific types of design. Looking at a broad range of children’s design, I will research whether design has an impact on children’s perception of gender. Ranging from books, magazines, toy packaging, food and colour, I will undertake primary research into the subject with children to see if this affects the way they understand gender. I will conduct interviews with a broad range of primary school children aged between 6-12, asking them which colours are suited to which gender, and asking whether this affects their choices. For the practical element of CoP 3, I will attempt to create a gender neutral book, magazine, toy packaging or food packaging and see if it still appeals to children. This will help me gauge whether children feel more comfortable in their assigned group, or can be attracted to a more neutral design. The design will take style inspiration from successful magazine Anorak, and Petit Natural Juice packaging.
Charlotte Walker CoP 3 Proposal
Related Subjects Childrens psychology Packaging Design Branding Theory Gender Studies Colour Theory
Charlotte Walker CoP 3 Proposal
Relevant Quotes “Yellow, for example, is well liked by children, but begins to drop away by people as they become adults.” - http://www. joehallock.com/edu/COM498/preferences.html For example, the June 1918 issue of the Infant’s Department, a trade magazine for baby clothes manufacturers, said: “There has been a great diversity of opinion on this subject, but the generally accepted rule is pink for the boy and blue for the girl. The reason is that pink being a more decided and stronger color, is more suitable for the boy; while blue, which is more delicate and dainty is prettier for the girl.” - http://www.livescience.com/22037-pink-girls-blue-boys.html ““Being ‘gender normal’ is very important to us, and as a marketing technique, if retailers can convince you that being gender normal means you need to buy a certain product — cosmetics, plastic surgery, blue or pink clothing, etc. — it just makes sense from a production or mass marketing perspective,” - http://www.livescience.com/22037-pink-girls-blue-boys.html “It’s perplexing. Many neurologists and psychologists argue that girls and boys are far more alike than they are different. But studies show that, from the moment they are born, they are treated differently.” - http://s.telegraph.co.uk/graphics/projects/ parenting-gender-neutral/ “The classical conditioning theory suggests that product packaging directly influences a consumers perception of the product.” - https://medium.com/digital-packaging-experiences/the-psychology-of-product-packaging-29bf52ad6220#. yr9gdhful
Charlotte Walker CoP 3 Proposal
Relevant Books Developmental Studies - Amanda Ludlow How Children Learn - Linda Pound Gender and Development - Harriet Tenenbaum Depths of Colour Psychology - Reena Begum Consumption, Identity and Style - Alan Tomlinson
Charlotte Walker CoP 3 Proposal
Relevant Websites http://human-development.tripod.com/sexrole/kohlberg.htm https://www.psychologytoday.com/blog/habits-not-hacks/201408/color-psychology-how-colors-influence-the-mind https://medium.com/digital-packaging-experiences/the-psychology-of-product-packaging-29bf52ad6220#.asrinictu http://s.telegraph.co.uk/graphics/projects/parenting-gender-neutral/ http://www.colormatters.com/color-and-marketing/color-and-branding
Charlotte Walker CoP 3 Proposal
Relevant Images - Toys
Charlotte Walker CoP 3 Proposal
Relevant Images - Publications
Relevant Images - Food
Relevant Contextual References BEM, S.L, (1983), Gender Schema Theory and Its Implications for Child Development: Raising Gender-Aschematic Children in a Gender-Schematic Society. The University of Chicago Press BORNSTEIN, M.H, (1985), Brain and Language. Thomson Reuters Journal Citation Reports OGBA, I. JOHNSON, R. (2002), Young Consumers, Emerald Group Publishing Limited SKIBA, J. MICHEAL, R. NARDO, A. PETERSON, R.(2002), The Urban Review, Vol 34, Springer Netherlands BOYLAND, E. (2013), Appetite, Elsevier Ltd
Charlotte Walker CoP 3 Proposal