How Monty Mobile prevents revenue leakages caused by cyberthreats

It helps retain revenue in A2P SMS by blocking threats such as spam messages and flash calls.

Monetising international application-to-person (A2P) short message service (SMS) contributes to the earning streams of mobile network operators, but threats like fraud and spam messages should be blocked to avoid revenue leakages in earnings.

Razan Itani, product manager at Monty Mobile, said that to monetise A2P SMS, it is crucial to bring a “solid network” or a firewall into the network that will secure them from such threats.

Monty Mobile’s Smartwall monetises SMS traffic and shields networks from fraud including sim farms and grey routes. It also filters spam messages and blocks unwanted texts in realtime. This leads to preventing revenue leakage as it protects and monetises SMS traffic.

“Our system is capable of protecting against all in addition to our experience and how to customise the rules, protect any network from any types of threats,” Itani told Asian Telecom

“We are always putting in new technologies in our system, we are always adapting to protect the network from any type of threats. We are introducing machine learning, and artificial intelligence techniques, in order to ensure the full production of any mobile operating network,” she added.

Preventing flash calls

Another type of threat network operators face is flash calls, which are automated missed calls used to verify the users when they download an application and enter their mobile operator by default. Applications and over-the-top services used this method with the last few digits of the number to bypass the typical SMS verification code. Flash calls not only pose security risks but also lead to revenue loss and non-monetised channels for international A2P verification traffic as there are no charges made through the calls.

“[Our solution] is based on smart criteria. It is based on an advanced criteria protocol to protect, against any flash calling threats, to maintain the monetisation of international A2P SMS and to maintain the revenues that the mobile operators are conducting from the International A2P SMS,” Itani said.

Retaining clients

Sarah Barakat, deputy operator and partnership director, said the Asia Pacific region plays an important role in their operations as they have deals with mobile network operators in Indonesia and Sri Lanka to monetise their A2P SMS.

Despite innovating its services, Monty Mobile is facing a challenge in retaining its client, Barakat said.

She explained that it is vital to be always on top of technology development of solutions that are required to maintain network stability and security.

“We retain our clients by ensuring that they are always getting the best maximised possible revenues. We also retain them by maintaining the security of the network by developing any new solution needed to keep them protected,” she said.

Monty Mobile is a global telecommunications company that specializes in providing innovative solutions and services to mobile network operators (MNOs), service providers, and enterprises worldwide. With its headquarters in Beirut, Lebanon, Monty Mobile has established itself as a leading player in the mobile industry since its inception in 2009. Monty Mobile prides itself on its customer-centric approach, striving to deliver innovative and reliable solutions that meet the unique requirements of its diverse clientele. Through its robust infrastructure, extensive partnerships, and technological expertise, Monty Mobile continues to play a significant role in driving the growth and evolution of the global telecommunications industry.

Monty Mobile offers a wide range of products and services that cater to the evolving needs of the telecommunications sector. The telco facilitates the global exchange of voice traffic, enabling MNOs and service providers to connect and exchange voice calls efficiently. They provide high-quality voice termination services and interconnect agreements to enhance voice communication capabilities.

Monty Mobile’s SMS hubbing services allow MNOs and enterprises to transmit and receive SMS messages across multiple networks globally. They provide reliable and scalable messaging solutions, ensuring seamless communication for their customers. The company’s roaming services enable MNOs to extend their network coverage and provide seamless connectivity to their subscribers whilst they are traveling abroad. They offer cost-effective roaming solutions, including signaling, data, and financial clearing services.

Monty Mobile offers signaling services that facilitate the exchange of signaling messages between different networks and protocols. They ensure secure and reliable signaling connectivity, enabling efficient communication and interworking between operators. The telco also provides a range of value-added services that enable MNOs to enhance their service offerings and generate additional revenue streams. These services include SMS-based services, content delivery platforms, mobile advertising solutions, and more.

Monty Mobile also offers comprehensive fraud protection and revenue assurance solutions to help MNOs detect and prevent fraudulent activities. They employ advanced algorithms and real-time monitoring to identify and mitigate potential risks, safeguarding the revenue and reputation of their clients.