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Outstanding organisations lauded in the HKB Greater Bay Area Enterprise Awards
The Guangdong-Hong Kong-Macao Greater Bay Area (GBA), expected to be a global technology hub in the next five years, is the perfect place for companies that want to expand and grow their businesses. Its strong positioning makes it the best business location for startups and even established businesses. The development of the area is expected to boost Hong Kong’s status as a global financial and aviation hub.
Companies who demonstrated deeper integration or coordinated economic development and initiatives that have shown successful economic impact for the development of the Greater Bay Area were recognised at the recently concluded The Greater Bay Area Enterprise Awards, presented by Hong Kong Business.
The Greater Bay Area Enterprise Awards lauds award-winning initiatives that have been done in the Greater Bay Area to foster mutual cooperation, investment, and development.
The awards were presented to the winning organisations via digital ceremonies in the second week of December 2021. Companies also had the opportunity to share their thoughts on winning in the prestigious awards programme through virtual interviews.
GREATER BAY AREA ENTERPRISE AWARDS
Hang Seng Bank Limited
Payments Banking
Standard Chartered Hong Kong
Wealth Banking
The Hongkong and Shanghai Banking Corporation Limited
SME Banking Business Banking
Hong Kong Asset Management Ltd
Asset Management
Huobi Technology Holdings Limited
Blockchain
EC Healthcare Health & Wellness
Mead Johnson Nutrition (Hong Kong) Limited
Infant and Child Nutrition
Tencent’s Lightspeed & Quantum Studios
Media & Entertainment
Mead Johnson Nutrition (Hong Kong) Limited
Innovation brings home the bacon on Stanchart’s cross-border service
Standard Chartered Bank was recognised in the Wealth Banking category at the HKB Greater Bay Area Enterprise Awards.
Standard Chartered is in a privileged and unique position to help the booming affluent clients in the lucrative Greater Bay Area (GBA) to grow and protect their wealth.
With nearly 90 outlets in the GBA, the bank with over 160 years of history in both Mainland China and Hong Kong markets has accumulated a deep wealth of business foundation, cross-boundary advantages and market insights with to serve the growing demand for world-class financial service.
As one of the first banks to operate the Cross-Boundary Wealth Management Connect Scheme, Standard Chartered fortifies its status as the “go-to Bank” in the southern economic powerhouse by scooping another award in the Wealth Banking category in Hong Kong Business’ Greater Bay Area Enterprise Awards, which aims to recognise outstanding companies for their excellent performance and commitment to drive collaborative and economic development between Hong Kong and its neighbouring Mainland cities.
Standard Chartered reckons individual clients in China and Hong Kong will tangibly benefit from the more convenient crossboundary financial services, thanks to the inauguration of the Wealth Management Connect Scheme last October.
To capture this once-in-a-lifetime opportunity in the southern economic powerhouse, Standard Chartered Hong Kong, which became one of the first international banks to sell investment products with more than 100 options for its clients, is well-positioned to provide further diversity of wealth management solutions for its GBA mainland clients to seize the offshore investment opportunities.
Leveraging on its global vision and capabilities, the Bank offers a versatile fund strategy that provides a variety of investment choices, covering multiple asset classes such as money market, stocks and bonds, facilitating its clients to stay invested in all weathers.
At the same time, thanks to an exclusive partnership with mainland-based asset managers, Standard Chartered China also offers a range of differentiated funds to Hong Kong investors with distinctive mainland features such as China’s new economy and new energy.
Being one of the largest wealth managers in Asia, Standard Chartered understands clients are more discerning and demanding better service from their banks. Therefore, the Bank trained up a highly competent and experienced GBA Relationship Manager Team, most of whom are hired from the GBA cities with the same language and culture.
With the inauguration of the Standard Chartered-INSEAD Wealth Academy with INSEAD, one of the world’s leading and largest graduate business schools, the bank plans to upskill the Bank’s relationship teams and nurture them to become future-ready advisors, providing timely, personalised and high-quality differentiated wealth advice to clients.
The world-class programme, which commenced with its first cohorts of Relationship Managers and Wealth Specialists in Hong Kong last December, further demonstrates the bank’s commitment to the holistic development of the relationship teams and delivering topquality advice to clients.
All these investments are aimed to provide seamless services to meet the cross-border needs of the clients. Despite the pandemic, the Bank offers a crossborder witnessing service to allow the clients to enjoy the convenience of opening accounts without the hassle of travelling and provide a client-friendly remittance service is available for addressing their international needs. To go the extra mile, the bank also creates a dedicated and centralised Wealth Management Connect service team to enhance the client experience on account opening.
Standard Chartered committed a total investment of US$40m to set up its GBA centre. Over 500 employees across different departments have moved into the Centre, and it has been in full operation since Q1 2022. The Standard Chartered GBA Centre, which plans to increase its headcount to 1,600 by 2023, acts as a centre of excellence in deploying new technologies, transforming processes and expanding product capabilities in eCommerce, Wealth Management and Financial Markets that will best meet the needs of the next wealthy generation in the GBA.
About Standard Chartered GBA Centre
Standard Chartered GBA Centre, as one of the key actions of Standard Chartered group’s strategy of investing and developing GBA, was a project invested by Standard Chartered Bank and Standard Chartered Bank (Hongkong) Limited in August 2020. The project is to rent and build up 7 floors offices at Guangzhou International Commercial Centre (ICC), which will be an office location to host multiple legal entities, branches of the Standard Chartered Group. At present, Standard Chartered Global Business Services (Guangzhou) Co., Ltd and Standard Chartered (Guangzhou) Business Management Co., Ltd have operated at ICC. These two legal entities will provide global back-office operation services, technology solutions and innovation services to Standard Chartered group and hold ICC property usage and provide property services respectively. In the future, other Standard Chartered legal entities and branches’ move-in is under plan and preparation.
GBA Centre
STANDARD CHARTERED HONG KONG IS WELL-POSITIONED TO PROVIDE FURTHER DIVERSITY OF WEALTH MANAGEMENT SOLUTIONS FOR ITS GBA MAINLAND CLIENTS TO SEIZE THE OFFSHORE INVESTMENT OPPORTUNITIES
Turning Challenges into Opportunities with a Cross-Border Omnichannel Strategy
Mead Johnson Nutrition Hong Kong wins consumer trust and fuels sales performance in the Greater Bay Area amidst the pandemic.
Mr Pankaj Agarwal, General Manager, Hong Kong, Taiwan & Cross Border, Mead Johnson Nutrition (Hong Kong) Limited
The onset of coronavirus has brought unprecedented challenges to businesses around the world. It has disrupted not just traditional ways of working and doing business, but also tested the resilience, flexibility and responsiveness of companies, large and small alike.
Acknowledging that consumers are changing the way they interact with brands in the pandemic era, Mead Johnson Nutrition Hong Kong (MJNHK) quickly adopted a new omnichannel strategy for the launch of its Enfa A+ NeuroPro upgraded formula in the Greater Bay Area (GBA). This cross-border consumer engagement campaign not only earned MJNHK an industry award but also helped the company enhance product awareness, foster consumer trust and drive product sales.
“The infant and child nutrition industry has been heavily impacted by the outbreak of COVID-19, especially for companies operating a cross-border business like us,” said Mr Pankaj Agarwal, General Manager, Hong Kong, Taiwan & Cross Border, Mead Johnson Nutrition (Hong Kong) Limited. “But the massive disruption has also inspired us to rethink how we run our business, manage our operations and engage consumers. Ironically, it has provided us with a perfect opportunity to do things in a more innovative way, which has actually benefited our consumers.”
Winning strategy in the Greater Bay Area With a mission of nourishing children’s best start in life, MJNHK is committed to providing safe, high quality and innovative products that help meet the nutritional needs of infants and children. The recently launched upgraded Enfa A+ NeuroPro is the very first infant formula in the market to combine MFGM (Milk Fat Globule Membrane) and Human Milk Oligosaccharides (HMO) to support children’s brain development and foster their golden immunity. Addressing the shift in consumers’ access to information and buying behaviour, the MJNHK team deployed an integrated online and offline strategy to promote its upgraded product line in the GBA.
Key to the success of the campaign was establishing close partnerships with leading e-commerce platforms including Tmall, JD, Kaola, VIP, Yunji and O’Mall, as well as popular offline consumer touchpoints, especially brickand-mortar mother and baby stores operating in various free-trade zones in southern China. The effective use of omnichannel made it easier for consumers in the region to access product information and make purchases.
In addition, the product was featured in the Children Baby Maternity Expo China, the world’s largest trade fair for child, baby, maternity products and services, creating a highly visible and effective platform for MJNHK to connect with consumers.
Create emotional bonding with parents Dedicated to supporting parents in every stage of their childcare journey, the launch of the Enfa A+ NeuroPro upgraded formula went far beyond traditional product sales practices, by directly engaging 410,000 consumers through different touchpoints and communication channels to create a greater sense of emotional intimacy with them.
By partnering with healthcare experts, MJNHK empowered parents with essential nutrition and parenting knowledge spanning across child development, prenatal and postnatal nutrition, physical wellness of newborns, and even the mental wellness of parents.
The company’s modified communications efforts also helped deepen consumer confidence and drive positive word-of-mouth endorsements for the upgraded formula on key social media channels such as WeChat, Xiaohungshu, Tik-Tok, and many more vertical portals.
The Enfa A+ NeuroPro upgraded formula launch campaign was recognised at the recent Hong Kong Business Greater Bay Area Enterprise Awards where MJNHK was the only company awarded in the Infant and Child Nutrition category.
“We are proud to receive this award as it showcases our team’s agility and responsiveness in difficult and uncertain business situations. Grounded in a century of nutritional science, we will continue to provide best-in-class nutrition products and drive the development of this product category across the GBA cities,” Mr Agarwal concluded.
