Sinar Mas Land focuses the spotlight on BSD City

PROPERTY WATCH: SINAR MAS LAND Sinar Mas Land focuses the spotlight on BSD City

Sinar Mas Land is aggressively transforming Indonesia’s BSD City into a smart, digital, and sustainable city.

As development moves further away from the Jakarta city centre due to the dwindling availability of land, property developers realise that they must continue to provide supporting facilities for suburban dwellings. This effort is made to attract customers even though the products they develop are far from the city centre. Sinar Mas Land through BSD City takes the competition to another level. They are not merely building facilities. They build a whole township known as BSD City and further integrate it digitally with a breath of sustainability concept.

BSD City has become Sinar Mas Land’s flagship project where the area has now transformed into a smart city by implementing the concept of sustainability and healthy environment, improvement of mobility and further developing an area dedicated to digital economy dubbed as the Digital Hub.

“We also carried out a similar development in Nongsa Digital Park, Batam, which is developed as a digital bridge between Indonesia and Singapore,” said Director of environmental conservation in the BSD Green Office Park which is the first Indonesia to obtain Green Mark District from Building and Construction Authority (BCA) Singapore. under review, including the Sinar Mas Land Plaza BSD Building and the Green Office Park (GOP) 9.

The GOP area and office buildings built in it have implemented the concept of sustainable development in their operations, namely green building, low carbon emission, energy saving, water resource management, green waste management, and less plastic. All buildings developed within the compound are built to meet Green Building Council and US’GBC Leadership in Energy and Environmental Design. Thus every building – Sinar Mas Land Plaza, MyRepublic Plaza (GOP 6), GOP 9, and Traveloka Campus (GOP 1) – have certified and gained awards for their green efforts.

Sinar Mas Land builds a new business district named Digital Hub in 2017. The company highlights this area as a melting pot for academics, communities, startups, and multinational companies in the digital and creative sectors. This development will be equipped with the most sophisticated tech features. As for now, they are empowered with fiber optic network, Video Conference Room, Interactive Meeting Room, Indoor Sports Facilities Hall, Innovation Show Case Arena, Smart Offices, VR Room, Social Space, Game Room, and 3D Printing.

Building a digital ecosystem

In developing a digital-based city, Sinar Mas Land found the biggest challenge was on the execution side, where they had to bring together the communities and ecosystems in BSD City to accept the vision that Sinar Mas Land aspires to.

“The synergy of the community, ecosystem, and development is expected to support the creation of many new innovations and collaborations that can be enjoyed by the wider community. Understand that this place is dreamed by many, we facilitate people to get properties they wish for through the Double Dream program,” said Herry.

For more on this story, go to https:// realestateasia.com/

Herry Hendarta

This place is dreamed by many

Sinar Mas Land, Herry Hendarta to Real Estate Asia.

Smart city benchmarks

Herry said that this smart city concept was studied and processed in depth in the BSD City, including for energy transformation and mobility. The results of this study will be used to provide transportation solutions that are low in carbon emissions, and in accordance with today’s global demands.

“The best practices can be seen through the application of solar panels as an alternative energy resource and up to autonomous electric vehicles in BSD City. All these nods to President Joko Widodo’s vision at the G20 forum which will take place in Bali in November 2022,” said Herry.

Last year, President Joko Widodo reviewed the development of a smart city in BSD City which can be used as a benchmark in the development plan for Indonesia’s new capital city in East Kalimantan.

Sinar Mas Land combines the interests of business and office activities through the concept of green building with the interests of

This smart city concept was studied and processed in depth in the BSD City