2013 business styling guide

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cha rmaine ma rinkovich P O R T R A I T S

B U S I N E S S

styleguide


Preparing for your photoshoot Clothes Bring up to 3 outfits. Your portraits should be a reflection of you and your business, Consider Necklines. I love to be able to see your collar bone, so boat neck, scoop neck, square neck and V neck are great necklines. Whatever you choose, try to make it more interesting than the basic T-Shirt neckline. Think Texture + Detail. Textures lend a rich, tactile element to your photos. Avoid Prints. Patterns and prints are distracting. We want people to look at you when they see your portrait, and even the most beautiful print will steal that attention. Fit Your Form. Fitted clothing that shows your shape work best for photographs. Skip that billowy, blouson top, or anything with batwing sleeves. While they might be flattering in person, they will not be slimming in camera. This applies to any body type. Choose outfits that will hug your curves, especially your waist, hips, arms, and chest. If you are going for a formal look, then a shirt, suit jacket, tailored dress will work well. If your business leans more to a relaxed attire, such as sports clothes, then bring outfits to suit. Your business however could be about expressing your own personal character, so in this case, bring the clothes you love to wear such as dresses, tops with different neck lines etc. If you are unsure, it is better to bring more and I can help you prior to photographing you.

Face Don’t Pick. A pimple is very easy to cover with makeup, but scabs, wounds and flaky patches are more tricky. So try to avoid picking at your skin. Exfoliate. A nice, soothing session using a grainy scrub on your face and body is an indulgent way to spend an evening. Plan to exfoliate a couple times before your appointment, but be sure to allow a few days between ‘treatments’, as well as a couple days after the last one before your shoot. Get a Facial. If you’re going to go all out into pamper mode, be sure to do your facial at least a week before your shoot. Since facials tend to cause redness, a week usually allows enough time to heal. Wax Eyebrows. If you decide to have your eyebrows waxed, be sure to schedule the appointment for at least a few days before your photoshoot. Otherwise, an eyebrow trim/touch up at home could be done a day or two before.


Hair Touch Up. If you dye your hair, touching up your regrowth three days before your photoshoot is ideal. I would recommend no drastic hair changes prior to your photoshoot. Get a Trim. Neat, healthy hair is youthful and vibrant. If it’s been a while since your last haircut, even a subtle trim can make a world of difference. Deep Condition. Your salon can do a professional conditioning treatment, or you can use your favorite deep conditioner at home.

Hands Get a Manicure. While you’re at it, toss in the pedicure too. If you’re hard on your manicures, book the mani/pedi for the day before your shoot. Minimalists can stick with neatly shaped, clear nails. Soft, neutral colors work well for fingertips. Toes can get away with any color. (Think about the outfits you’re bringing and be sure to choose a color that will compliment your choices.) Clean Your Wedding Ring. Using a toothbrush and toothpaste is a great dayto-day way to clean your bling, but most professional jewelers have cleaners that make it sparkle like the day it was born. Many will even clean your ring for free. Especially if you return to the jeweler you bought it from.


Skin Wax or Shave. If you go the waxing route, give yourself a few days to heal before your shoot. Shaving can be done the night before. Be sure to get your legs and underarms, and if you’ll be wearing a swimsuit or lingerie, go for the bikini area as well. Spray Tan. If you usually have a faux glow, get a spray tan a couple days before your shoot. Honestly, though, I love natural skin. Plus it is easier for the make up artist to match foundation to your natural skin colour. Remember that, while Photoshop is used to remove blemishes, you’ll love knowing that your pictures have captured your most perfect self. At the end of the day, there are some things no amount of preparation can change, (and maybe you wouldn’t want to). A couple of examples are birthmarks, scars or tattoos. Some people feel that these markings are part of who we are, while others would rather have them “photoshopped” away. Which is right? Whatever you want. It’s your face, your body, your photos.

The day-of checklist • • • • • • •

Bare face (wash and apply your usual moisturizer) Clean, dry hair Comfy outfit (to sit in while you’re being styled) 3 outfits to wear in photos Pretty nails Clean wedding ring Touched up brows


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