ANDY BOUNDS - TUESDAY'S TIPS

WITH ANDY BOUNDS

IT'S TUESDAY EVERY DAY

COMMUNICATION TOP TIPS

– get a lot MORE done, in a lot LESS time

Communication Expert Andy Bounds helps companies communicate better and sell more. Awarded the title Britain’s Sales Trainer of the Year and Liverpool Business Personality of the Year, Andy has worked in 40+ countries, with some of the world’s largest and most famous companies. Andy is also a member of the Liverpool Society of Chartered Accountants, and he has kindly agreed to share with us some of his famous Tuesday Tips.

These words of wisdom and practical insight come out, not very surprisingly around 08:45 each Tuesday morning, and every Chartered ONE will now contain some of the best from the previous month.

MY FAVOURITE APP (it improves my comms; and saves me hours!)

I’ve recently had a few people ask what my favourite App is.

(Before I tell you, here’s a quick hint about written comms – it’s relevant to this App:

You should write as you talk

So, if you read your writing out loud, it should sound like you. Not some weird corporate drone)

Which is why my favourite App – as in, the one I use most often, find most valuable, and that saves me most time – is called ‘Document Direct’.

It’s a digital dictation App. I dictate my typing onto it, press “upload” and it goes to a pool of typists. They type and resend it really quickly.

They’re available 24/7. So if I’m dictating at odd times – early, late, am in a different time-zone (if we ever get to fly again) - it still comes back fast.

I love the speed and convenience.

But most importantly, I love that my written stuff sounds like me talking.

Which means it’s more likely to work.

Action Point

Write as you talk!

1. To check you do, read aloud one of your recent written comms. If it doesn’t sound like you, change how you write the next one 2. If you’re interested, check out the App (btw, I don’t benefit at all by telling you about it!) 3. Watch these vids to show other ways to save time by better comms I once spoke at a hairdressers and beauticians conference.

I know what you’re thinking – “how desperate must they have been to hire a speaker with no hair or beauty?”

Clearly, I didn’t have any personal experiences I could use. So I followed my Prep Golden Rule:

HOW I HELPED 500 HAIRDRESSERS SELL MORE (not bad, for a bald man)

RESEARCH TO TEACH

( = Do lots of RESEARCH, so I can TEACH people valuable things)

So I asked people with hair – I managed to find some – and found one recurring theme:

Many told me their hairdresser’s #1 focus was on how great their hair looked when they left the salon.

But my friends were then frustrated they didn’t have the skills or time to make it look as good again themselves.

I told my conference audience this. I suggested different questions they could ask instead – ‘how easy do you want it to be, to maintain your hair yourself?’ etc

After the conference, loads of them contacted me, saying they’d changed their questions, which had led to more repeat business and referrals for them.

Which all goes to show – if a bald person can teach hairdressers something, you can teach anyone anything.

As long as you RESEARCH TO TEACH.

Action Point

For your next meeting, “research to teach” them. A great way to add value to them – and to you.

These will help you nail this…

You can email him on andy@andybounds.com and join his online sales training programme at

www.andyboundsonline.com