IT & TECH SMEs KEY COMMUNICATIONS BEFORE A NO-DEAL BREXIT Work with legal teams to understand the implications for the IT and Tech sector and prepare for disruption. Be clear on how your business has or hasn’t been impacted to avoid confusion over how you’re handling data, which could diminish trust in the brand.
Map your stakeholders to understand the fear, uncertainty and doubt across the business. Who are the stakeholders, how could Brexit impact the client’s relationship with them, what is the comms gap? Then establish all opportunities.
Actively look for the silver lining. If they’re still hiring, still investing, still opening new offices, people want to hear about it to balance the doom and gloom. Journalists will be looking for optimism and good news.
Look to the long term. As well as addressing the now, it is essential that businesses present a clear vision of the future for colleagues and customers– what will tomorrow look like and how will it be different for those involved?
Make sure you always clearly communicate any change to staff – if they don’t hear directly from you, they will fill the void themselves and may well assume, and relay, the worst.
If you or your client imports or exports goods or services to the EU you should check the most recent government advice for preparing for Brexit. For up-to-date guidance visit www.gov.uk/brexit
CIPR cipr.co.uk