RETAIL SMEs KEY COMMUNICATIONS BEFORE A NO-DEAL BREXIT
Educate yourself on the potential impact a No Deal Brexit could have on the retail sector, so you can be in the room on those discussions. My advice is to do that at every level of a team.
Be clear about your operational plans. It is imperative that you quickly get an idea of what the business thinks the impact will be, be it employment, price changes or supply issues.
A No Deal Brexit is grounded in uncertainty, so deal in facts only. retail businesses need to assure customers about changes to their business without causing panic.
Look to the long term. As well as addressing the now, it is essential that businesses present a clear vision of the future for colleagues and customers– what will tomorrow look like and how will it be different for those involved?
Make sure you always clearly communicate any change to staff – if they don’t hear directly from you, they will fill the void themselves and may well assume, and relay, the worst.
If you or your client imports or exports goods or services to the EU you should check the most recent government advice for preparing for Brexit. For up-to-date guidance visit www.gov.uk/brexit
CIPR cipr.co.uk