REPUTATION MANAGEMENT IN PREPARATION FOR A NO-DEAL BREXIT Assess reputation risk. What are they key factors for your client – prioritise them and plan scenarios to address. To understand potential impact on the business, adjust your strategy, plans and processes accordingly and communicate company positions and responses.
Make sure your client is open and honest in communicating the problems they face – what they are and how they are addressing them. Monitor how their messages are landing and if they are impacting on their reputation as intended.
Align internal communications to external messages – every employee is an ‘ambassador’ and has unique knowledge about their part of operational activity. Also, ensure the top team are fully engaged in communicating regularly.
Develop a positive attitude towards reputation management: Help your client find ways to bring the organisation’s performance into line with public expectation. Deeds build a reputation far more effectively than words.
Make sure your client always clearly communicates any change to staff – if they don’t hear directly from your client, they will fill the void themselves and may well assume, and relay, the worst.
If you or your client imports or exports goods or services to the EU you should check the most recent government advice for preparing for Brexit. For up-to-date guidance visit www.gov.uk/brexit
CIPR cipr.co.uk