MEDIA RELATIONS IN PREPARATION FOR A NO-DEAL BREXIT Gather stories from within your client’s business. Getting buy-in from the CEO is vital and sets the tone for the rest of the business. Listen to the CEO talk about their vision and the brand’s challenges and opportunities.
Meet with wider stakeholders to develop a narrative in a way that provides media with relevant angles. Pull together great case studies to support them.
Be ready for negative reputational challenges. Think through the worst-case scenarios with your client and their leadership team. Talk through their worst nightmares and start drafting up reactive media statements.
Develop a positive attitude towards reputation management: Bring the organisation’s performance into line with public expectation. Deeds build a reputation far more effectively than words.
Make sure you always clearly communicate any change to staff – if they don’t hear directly from you, they will fill the void themselves and may well assume, and relay, the worst.
If you or your client imports or exports goods or services to the EU you should check the most recent government advice for preparing for Brexit. For up-to-date guidance visit www.gov.uk/brexit
CIPR cipr.co.uk