SOCIAL MEDIA RELATIONS IN PREPARATION FOR A NO-DEAL BREXIT Business can explain their advance preparations to safeguard their workforce or to mitigate potential shortages of key materials or components using written communications, the company’s website or updates on channels such as LinkedIn, Twitter and Facebook. Industry news and gossip can spread quickly in a world of 24/7 real-time mobile communications. By monitoring news and social feeds, PR advisors can keep SMEs updated by giving early warnings of issues affecting customers, projects, people or key project partners. Social media is a powerful aid to twoway communication. By monitoring and being responsive on social media channels, SMEs can respond quickly, correct any misunderstandings or misinformation, and ensure company messages get heard.
Look to the long term. As well as addressing the now, it is essential that businesses present a clear vision of the future for colleagues and customers– what will tomorrow look like and how will it be different for those involved?
Make sure you always clearly communicate any change to staff – if they don’t hear directly from you, they will fill the void themselves and may well assume, and relay, the worst.
If you or your client imports or exports goods or services to the EU you should check the most recent government advice for preparing for Brexit. For up-to-date guidance visit www.gov.uk/brexit
CIPR cipr.co.uk