TRANSPORT SMEs KEY COMMUNICATIONS BEFORE A NO-DEAL BREXIT Hold a workshop to update staff on plans for a deal/no dea and include a stakeholder mapping session. All plans should incorporate advice from trade bodies like the FTA, RHA and FSB for business continuation in the event of a no deal.
Train staff on dealing with customs because of new permits, licences, and other documents ahead of the deadline. Update all materials and websites so customers know you are ready for Brexit.
Produce a short film on plans made and being ready. Personalising the preparation can have bigger impact than complex documents. This doesn’t need to be a blockbuster, authentic is better than slick.
Look to the long term. As well as addressing the now, it is essential that businesses present a clear vision of the future for colleagues and customers– what will tomorrow look like and how will it be different for those involved?
Make sure you always clearly communicate any change to staff – if they don’t hear directly from you, they will fill the void themselves and may well assume, and relay, the worst.
If you or your client imports or exports goods or services to the EU you should check the most recent government advice for preparing for Brexit. For up-to-date guidance visit www.gov.uk/brexit
CIPR cipr.co.uk